Effective Marketing

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Thoughts On The Future Of Consumer Intelligence Event

Posted by Nelie ShahFriday, May 17, 2013, 8:44 am No Comments

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ABN Amro, Alex Hunter, Big Data, Bill MacElroy, brands, business leadership, Clorox, consumer behavior, consumers, corporate social responsibility and sustainability, crowdfunding, CrowdMed, crowdsourcing, emerging, emerging techniques, ethnography, Future of Consumer Intelligence, game elements, gamification, gamification techniques, GM, Heineken, Henry Mason, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Islendingabok, J&J, Jared Heyman, Kickstarter, market research, marketing, mobile, Nate Silver, Nelie Shah, Nina Leask, passive listening, prediction market, Respondent Engagement, Seeds.nl, social and digital media, Social Media, strategy, survey administration, technology, The China Survival Guide, TNS, TrackTrips, transformation, trends, Tribewanted, video ethnography, Watsi

Jeffrey Henning’s #MRX Top 10: Up! Adventure is Out There

Posted by Jeffrey HenningWednesday, May 15, 2013, 6:44 am 1 Comment

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry Tags: Abacus Data, Advertising Research Foundation, best practices, brands, business leadership, change, Ciara Byrne, communities, consumer behavior, Consumer Insights, Consumer Segmentation, consumers, emerging, emerging techniques, Fast Company, Hannah Mumby, hybrid approaches, IieX, In-Tweet Surveys, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos, Jeffrey Henning, Joel Rubinson, leadership, market research, marketing, Millennials, MRX, Online Qualitative Research, PSFK, Research Now, research technologies, Respondent Engagement, Sean Copeland, Starcom MediaVest Group, Steve Jobs, strategy, technology, transformation, trends, Twitter, Vision Critical

Phase 3 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, May 10, 2013, 9:31 am No Comments

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: ad creative, AMP, Atom Accelerator, best practices, Big Data, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, Buscapé Company, business leadership, change, Clear - M&C Saatchi, Coca-Cola, consumer behavior, consumers, Crow’s Nest Ventures, Decooda, DIRECTV Latin America, emerging, emerging techniques, entrepreneurs, ESCAPESWITHYOU.com, Esomar global research study, Eye2d2, Face Trace, foundational clients, funding partners, Gamechanger, Globant, Heineken, HSBC, IBOPE, IIC, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, John Deere, Johnson & Johnson, leadership, Logo and celebrity quizzes cluster generation, Lowes Home Improvement, market research, marketing, Mastercard Worldwide, Metaphorix, Mobile Research, new product concepts, Pepsico Foods, Pepsico Latam, PSP - Research Support Platform, Research Live, Respondent Engagement, Social Media, Spring Research, SSI, Stephen Phillips, strategic investors, strategic value, strategy, SwissPeaks, Tam Airlines, technology, Terra Latin America & USA, The Brazilian Government, The U.S. Department of State, transformation, TransForMedia, trends, World E-Trends: All Market information at your fingertips, World E-Trends: All Market information at your fingertips ZappiStore, ZappiStore

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

Posted by Leonard MurphyWednesday, May 8, 2013, 9:00 am 8 Comments

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, The Global View Tags: Big Data, business leadership, change, Communispace, communities, consumers, customer feedback, data collection, digital data collection, GOOGLE, holistic view of the consumer, industry news, innovation, Innovation in Market Research, Insight Community, insights, InSites, Ipsos, Kurt Knapton, leadership, market research, Marketing Insights, micro surveys, mobile, Mobile Research, MROC, Nielsen, proprietary panels, Qualtrics, Research Now, Respondent Engagement, Scott Miller, smartphones, Social Media, Sparq, strategic value, strategy, Survey Monkey, technology, traditional surveys, transformation, trends, Vision Critical, WPP

Four New Approaches To Consumer Segmentation In A Digital And Social Age

Posted by Joel RubinsonMonday, May 6, 2013, 8:40 am 13 Comments

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: ad targeting, Advertising, AOL, attitudinal segment, BBDO, best practices, brand loyalties, brands, business leadership, category adjacencies, change, Consumer, consumer behavior, Consumer Segmentation, consumers, customer centricity, Datalogix, demographic indices, Digital Marketing, DunnHumby, emerging, Facebook, frequent shopper data, GOOGLE, hybrid approaches, innovation, Innovation in Market Research, insights, InsightsNow, Jim Stengel, Joel Rubinson, leadership, location-based sm, market research, marketing, marketing research, micro-segments, mobile, Mobile Research, product forecasting, psychographic profiles, purchase intent, Rentrak, Segmentation, Social Media, strategic value, strategy, switchables, technology, TRA, transformation, trends

Prescriptions for Healing Research Brands

Posted by Ron SellersMonday, April 29, 2013, 7:11 am 4 Comments

I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Human Capital, Marketing Tags: best practices, brand differentiation, branding, business leadership, Eye Tracking, fieldwork, Grey Matter Research, Harpeth Marketing, human capital, irrelevant messages, leadership, market research, market research companies, marketing, Ron Sellers, strategy, Undifferentiated positioning

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Posted by Leonard MurphySunday, April 28, 2013, 14:48 pm 4 Comments

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: 3D Imaging, 3D printing, 3D virtual mapping, advanced analytics, associations, behavioral economics, Big Data, Big Data platforms, Big Data Visualization, business leadership, change, Competitive Intelligence, concept evaluation, concept ideation, concept testing, consumer behavior, cross channel media exposure measurement, crowd-sourced videos, crowdsourcing, Data Visualization, deliver ROI, emerging, emerging techniques, emotional drivers, ethnography, Eye Tracking, field work optimization, holistic view of the consumer, hybrid approaches, identify key data sources, Identifying and creating genuinely disruptive innovations, IieX, IIeX platform, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, leadership, Lifestyle/media consumption, longitudinal research, market research, marketing, marketing effectiveness, marketing strategy, Measure Product Category Disruption Probability, media measurement, mobile, mobile ethnography, Mobile Research, Omni-channel media measurement, online groups, Opportunity assessment, product development lifeycle, psychoanalytic methods, rapid scanning of real objects and spaces, real time, reporting best practices, representative sample, research industry, Respondent Engagement, sampling & targeting models, Single source data, smart analytics, Social Media, social platforms, strategic value, strategy, supporting innovation, synthesizing multiple data streams, System 1, technology, text analysis tools, Text Analytics, Top 25 Unmet Needs Of Insights Clients, Top 25 Unmet Needs Of Market Research Clients, traditional research, transformation, trends, unconscious drivers of decisions, unmet needs, users’ compliance, Video analytics, Visual analysis, what categories are ripe for disruption

Our Pick Of The Papers From ESOMAR Asia Pacific 2013

Posted by Andrew HoFriday, April 26, 2013, 16:33 pm No Comments

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Consumerism, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, Marketing, Social Media, State of the Industry, The Global View Tags: 3rd Eye, Andrew Ho, Anjali Puri, archetypes, associations, best practices, Blauw Research, Clear, Coke, consumer behavior, consumers, cultural insight & immersion, Dave McCaughan, emerging, ESOMAR Asia Pacific 2013, industry news, innovation, Innovation in Market Research, insights, Ipsos, market research, McCann WorldGroup, Rijn Vogelaar, Satyam Viswanathan, semiotics, Social Media, Stephanie Herold, strategy, Superpromoter, technology, transformation, trends, Understanding cultural differences

A Chat With Social Media & Text Analytics Guru Seth Grimes

Posted by Leonard MurphyWednesday, April 24, 2013, 8:50 am No Comments

I thought it would be interesting to chat with Seth about the state of the industry, what’s coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry Tags: actionable information, Anderson Analytics, behavior intelligence, behavioral context, best practices, Big Data, brand loyalty, brand marketers, brands, business leadership, Buzzmetrics, change, cognitive and behavioral psychology, cognitive science, cognitive-affect assessments, computational textual analysis tools, computer science, consumer behavior, consumers, Data mining, data sampling, emerging, emerging techniques, facial feature analysis, facial scanning, Focus Groups, impulsive buying behavior, industry news, innovation, Innovation in Market Research, Insight Innovation Exchange, insights, Intelligent Marketing, keyword counts, linguistics, mapping brand audiences, market research, marketing, measuring the reach of conversations, mobile, mobile computing, Motive Quest, NBC Universal, neuromonitoring, NM Incite, predictive analytics, Research Now, sentiment, Sentiment Analysis Symposium, Seth Grimes, social connections, Social Media, Social Media Analytics, social media analytics companies, Social Media Insights Program, Sticky, strategic value, strategy, synthesizes technology and insights, technology, Text Analytics, tracking content diffusion, transformation, trends, unstructured data, volume-led metrics, Youtube

The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm

Posted by Leonard MurphyMonday, April 22, 2013, 11:53 am 4 Comments

Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading »