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Research methodologies in the insights industry refer to systematic approaches and techniques for gathering, analyzing, and interpreting data. These methods guide the process of deriving valuable insights for informed decision-making.
Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
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Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.
Uncover the often overlooked importance of pre-fieldwork alignment in research and gain valuable tips for overcoming related obstacles.
Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.
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Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.
Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.
Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...
Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...
Why in-home video ethnography is not used more in market research. What are the barriers to using it, how can they be mitigated, and if it's worth it.
We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...
Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...
Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...
Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...
Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...
Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...
Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...
Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...
People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...
When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...
Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...
Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...
Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...
A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…
Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...
It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...
Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...
When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Audio collection & deliverables should in your insights toolbox.
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Fraud mitigation techniques to reduce bots’ impact on data quality.
Ten survey questions that can improve survey engagement or spoil it.
Seven tips for presenting innovative research to your client.
Addressing research that is inaccessible to people with disabilities.
Comparing Gens Y & Z to help with your product development.
When does misrepresentation of statistical outcomes turn into fraud?
Interdisciplinary research helps shape unique MR studies & solutions.
Microsoft’s “listening-based” approach to social media user research.
PepsiCo’s brand research on its Frito product.
How to improve your survey design.
How to optimize your insights program using AI.
The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.
Why should marketers be using behaviorally enhanced surveys?
Introducing “atomic research” and how it benefits market researchers.
The wide-ranging benefits of bringing your market research in-house.
Six steps towards connecting your NPS data with financial returns.
Conducting & designing successful DIY market research in healthcare.
An insider’s look into the online panelist experience.
Humanising survey research is key to improving survey results & data.
MR that taps into a deep pool of populations reveals valuable insight.
Applying storytelling to not only data analysis, but survey design.
Applying a “Behavior First” approach to purchase intent.
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
Tips to create effective and culturally-sensitive market research.
The importance of validating phone numbers in samples.
Helping market researchers prevent fraud and improve data quality.
Varied frameworks from which to view change.
How can we improve the sampling process itself?
How can we do research that accepts human unpredictability?
Reflecting on how we can improve survey design for respondents.
Discussing how to find the right respondents for your market research.
Gathering insights via scrapbooks and collages.
Respondent experience remains key to producing quality sample data.
Are your B2B market research methodologies up to date?
Four tips for uncovering and communicating the story in your data.
The pandemic has impacted the online sample industry – find out how.
How can researchers turn TikToks into insight?
Three ideas for beating survey fatigue.
Combine the Lean Startup and Design Thinking strengths for innovation.
How do we get market research back around the decision-making table?
In advertising, personification can say what words can’t.
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