Inclusive Insights

Dive into 'Inclusive Insights' – where diverse perspectives merge with industry understanding. Discover a space that bridges knowledge and culture, fostering inclusivity, diversity, and deeper insights.

The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Latest

A Conversation with Kim Smouter

Executive Insights

A Conversation with Kim Smouter

Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

A Female Founder at the Forefront of Inclusion
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Diversity Matters in B2B Marketing

Insights Industry News

Why Diversity Matters in B2B Marketing

Learn how a diverse marketing strategy can benefit your business.

Jenna Bunnell

Jenna Bunnell

Senior Manager, Content Marketing at Dialpad

Ethnographic Methods Enrich Market Research

Research Methodologies

Ethnographic Methods Enrich Market Research

Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

The Value of Culturally Competent Market Research

Inclusive Insights

The Value of Culturally Competent Market Research

Why cultural competence matters and how companies can achieve it.

Cynthia Harris

Cynthia Harris

Managing Director at 8:28 Insights

Is Gender-Based Marketing Obsolete?

Is Gender-Based Marketing Obsolete?

Why gender-based marketing is fast becoming obsolete.

MH

Matt Hay

Founder & CEO at Bulbshare

What Our Shifting Culture Means for Researchers, with Grant McCracken
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Innovation Management: Team Diversity (Part Six)

Monthly Dose of Design

Innovation Management: Team Diversity (Part Six)

The importance of cultivating a diverse team for innovation.

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Is Your Sample Representative? Exploring Inclusivity
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Your Online Research Methodologies Are Disqualifying

Research Methodologies

Your Online Research Methodologies Are Disqualifying

Addressing research that is inaccessible to people with disabilities.

Timothy Cornelius

Timothy Cornelius

Director of Operations at QuestionPro

GreenBook 2022 Future List Spotlight: Gareth Bowden

Future List Honorees

GreenBook 2022 Future List Spotlight: Gareth Bowden

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Timothy J. Cornelius

Future List Honorees

GreenBook 2022 Future List Spotlight: Timothy J. Cornelius

An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

Future List Honorees

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Katherine Duong

Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).

Greenbook Content

Greenbook Content

Designing Research with Culture in Mind

Research Methodologies

Designing Research with Culture in Mind

Tips to create effective and culturally-sensitive market research.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

GreenBook Future List Spotlight: Maya Kantak

Inclusive Insights

GreenBook Future List Spotlight: Maya Kantak

Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.

Greenbook

Greenbook

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

Essentials When Building an Online Sample Platform

Research Technology (ResTech)

Essentials When Building an Online Sample Platform

The three-building blocks you need to master to build a reliable, representative online sample platform.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Hispanic Votes Shift in the 2020 U.S. Presidential Election

Hispanic Votes Shift in the 2020 U.S. Presidential Election

Hispanic voters were more divided than ever during the 2020 presidential election.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Four Ways to Make Research Truly Representative

Four Ways to Make Research Truly Representative

Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

English Dominant Hispanics Change How Brands Advertise

International Market Research

English Dominant Hispanics Change How Brands Advertise

Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Ethnography: Does Remote Research Really Count?

Ethnography: Does Remote Research Really Count?

If Ethnographers study humans in the “real world” what exactly does that mean for remote research?

Ben Jacobson

Ben Jacobson

Partner and Director at Conifer Research

U.S. Hispanics Are Not a Monolith

Research Methodologies

U.S. Hispanics Are Not a Monolith

There are 60 million Americans of Latino/Hispanic origin representing over 20 Latin American countries. It’s time to treat them as individuals.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Understanding Cultural Insights: The New Next Consumer Battleground

Research Methodologies

Understanding Cultural Insights: The New Next Consumer Battleground

3 pivotal ways to become a Code Whisperer and edge out your competition.

Roben Allong

Roben Allong

65 and Out: When Panel Companies Ignore Older Folks

The Respondent Experience

65 and Out: When Panel Companies Ignore Older Folks

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

Brand Strategy

5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

Resolutions to get and keep you motivated for insights progress.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Drive Perceptions of Value Through In-Store Pricing Signage

Drive Perceptions of Value Through In-Store Pricing Signage

Reengaging consumers through ethnographic studies.

Jesse Itzkowitz

Jesse Itzkowitz

Senior Vice President, Behavioral Science Center at Ipsos NA

An Anthropological Focus on Housing Issues

Research Methodologies

An Anthropological Focus on Housing Issues

Using anthropology to understand the ‘why’ behind consumer behaviors.

Julia Stewart

Julia Stewart

Research Analyst at M-Brain Group

Ethnography in a Post-Truth World

Ethnography in a Post-Truth World

Utilize ethnography to better reach consumers.

Anoushka Gupta

Anoushka Gupta

Senior Director at Ethnographic Insights at Research Strategy Group Inc.

Breaking the Rules of Ethnography: From Observer to Intruder

Research Methodologies

Breaking the Rules of Ethnography: From Observer to Intruder

How to adopt a more challenging, confrontational model of ethnography.

Natalie Swanson

Natalie Swanson

Anthropological Concepts for Understanding Organizational Culture and Communicating Results

Research Methodologies

Anthropological Concepts for Understanding Organizational Culture and Communicating Results

Creating and shaping corporate culture are critical tasks, but are difficult to pull off well. Anthropology provides frameworks we can use.

Margaux Fisher

Margaux Fisher

The Most Promising New Market Research Tool Comes From The 19th Century

Research Methodologies

The Most Promising New Market Research Tool Comes From The 19th Century

Durk Bosma’s new approach to the old idea of ethnography for understanding behavior

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

Brand Strategy

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

WIRe study explores how parenthood affects gender disparity in the workplace.

Rebecca Brooks

Rebecca Brooks

WIRe 2017 Gender Diversity Study

Brand Strategy

WIRe 2017 Gender Diversity Study

Take the WIRe 2017 Gender Diversity Study!

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Insights Industry News

Are Online Panel Recruitment Methods Outdated?

In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.

James Rogers

James Rogers

CEO Series

One Small Step for Women, One Giant Leap for Conferences

New and experienced female speakers taking the stage at this year’s ESOMAR congress reflect on their experiences.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Insights Industry News

Conference Success Series: How to Win Attendees and Influence Researchers

Today’s post from Annie Pettit’s Conference Success series focuses on the often overlooked details that make a conference great.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Research Methodologies

Ethnography Essentials

There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.

Brian Fletcher

Brian Fletcher

Vice President at Insights in Marketing

Research Methodologies

Ethnography: The Gateway Into Customer Experience Research

The principles that drive traditional ethnography are alive and well in the connected world.

Stephen Cribbett

Stephen Cribbett

4 Insights On How Not to Get Left Behind

4 Insights On How Not to Get Left Behind

It’s unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.

Kristof De

Kristof De

Co Founder & Chief Executive Officer at InSites Consulting

Insights Industry News

Increasing Intimacy Through Rapport

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Technology (ResTech)

Sharpening the Saw: The Market Research Technology Event

Attending The Market Research Technology Event to sharpen the saw on my command of Technology and how it is impacting Market Research.

Kelley Styring

Kelley Styring

Principal at InsightFarm Inc

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Research Methodologies

IFC Redesigned Through Ethno-Segmentation

A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography

Bill Weylock

Bill Weylock

Consumer Behavior

Keeping The View On The Wider Landscape Of Human Experiences

Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...

InsightsNow Blogger

InsightsNow Blogger

Guest blogger at InsightsNow

Some Of The Best Discussions Happening On LinkedIn

LinkedIn group discussions can provide a tremendous amount of value, and here are just a few examples.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Conversation with Kim Smouter

Executive Insights

A Conversation with Kim Smouter

Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

A Female Founder at the Forefront of Inclusion
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Diversity Matters in B2B Marketing

Insights Industry News

Why Diversity Matters in B2B Marketing

Learn how a diverse marketing strategy can benefit your business.

Jenna Bunnell

Jenna Bunnell

Senior Manager, Content Marketing at Dialpad

Ethnographic Methods Enrich Market Research

Research Methodologies

Ethnographic Methods Enrich Market Research

Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

The Value of Culturally Competent Market Research

Inclusive Insights

The Value of Culturally Competent Market Research

Why cultural competence matters and how companies can achieve it.

Cynthia Harris

Cynthia Harris

Managing Director at 8:28 Insights

Is Gender-Based Marketing Obsolete?

Is Gender-Based Marketing Obsolete?

Why gender-based marketing is fast becoming obsolete.

MH

Matt Hay

Founder & CEO at Bulbshare

What Our Shifting Culture Means for Researchers, with Grant McCracken
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Innovation Management: Team Diversity (Part Six)

Monthly Dose of Design

Innovation Management: Team Diversity (Part Six)

The importance of cultivating a diverse team for innovation.

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Is Your Sample Representative? Exploring Inclusivity
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Your Online Research Methodologies Are Disqualifying

Research Methodologies

Your Online Research Methodologies Are Disqualifying

Addressing research that is inaccessible to people with disabilities.

Timothy Cornelius

Timothy Cornelius

Director of Operations at QuestionPro

GreenBook 2022 Future List Spotlight: Gareth Bowden

Future List Honorees

GreenBook 2022 Future List Spotlight: Gareth Bowden

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Timothy J. Cornelius

Future List Honorees

GreenBook 2022 Future List Spotlight: Timothy J. Cornelius

An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

Future List Honorees

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Katherine Duong

Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).

Greenbook Content

Greenbook Content

Designing Research with Culture in Mind

Research Methodologies

Designing Research with Culture in Mind

Tips to create effective and culturally-sensitive market research.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

GreenBook Future List Spotlight: Maya Kantak

Inclusive Insights

GreenBook Future List Spotlight: Maya Kantak

Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.

Greenbook

Greenbook

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

Essentials When Building an Online Sample Platform

Research Technology (ResTech)

Essentials When Building an Online Sample Platform

The three-building blocks you need to master to build a reliable, representative online sample platform.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Hispanic Votes Shift in the 2020 U.S. Presidential Election

Hispanic Votes Shift in the 2020 U.S. Presidential Election

Hispanic voters were more divided than ever during the 2020 presidential election.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Four Ways to Make Research Truly Representative

Four Ways to Make Research Truly Representative

Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

English Dominant Hispanics Change How Brands Advertise

International Market Research

English Dominant Hispanics Change How Brands Advertise

Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Ethnography: Does Remote Research Really Count?

Ethnography: Does Remote Research Really Count?

If Ethnographers study humans in the “real world” what exactly does that mean for remote research?

Ben Jacobson

Ben Jacobson

Partner and Director at Conifer Research

U.S. Hispanics Are Not a Monolith

Research Methodologies

U.S. Hispanics Are Not a Monolith

There are 60 million Americans of Latino/Hispanic origin representing over 20 Latin American countries. It’s time to treat them as individuals.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Understanding Cultural Insights: The New Next Consumer Battleground

Research Methodologies

Understanding Cultural Insights: The New Next Consumer Battleground

3 pivotal ways to become a Code Whisperer and edge out your competition.

Roben Allong

Roben Allong

65 and Out: When Panel Companies Ignore Older Folks

The Respondent Experience

65 and Out: When Panel Companies Ignore Older Folks

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

Brand Strategy

5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

Resolutions to get and keep you motivated for insights progress.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Drive Perceptions of Value Through In-Store Pricing Signage

Drive Perceptions of Value Through In-Store Pricing Signage

Reengaging consumers through ethnographic studies.

Jesse Itzkowitz

Jesse Itzkowitz

Senior Vice President, Behavioral Science Center at Ipsos NA

An Anthropological Focus on Housing Issues

Research Methodologies

An Anthropological Focus on Housing Issues

Using anthropology to understand the ‘why’ behind consumer behaviors.

Julia Stewart

Julia Stewart

Research Analyst at M-Brain Group

Ethnography in a Post-Truth World

Ethnography in a Post-Truth World

Utilize ethnography to better reach consumers.

Anoushka Gupta

Anoushka Gupta

Senior Director at Ethnographic Insights at Research Strategy Group Inc.

Breaking the Rules of Ethnography: From Observer to Intruder

Research Methodologies

Breaking the Rules of Ethnography: From Observer to Intruder

How to adopt a more challenging, confrontational model of ethnography.

Natalie Swanson

Natalie Swanson

Anthropological Concepts for Understanding Organizational Culture and Communicating Results

Research Methodologies

Anthropological Concepts for Understanding Organizational Culture and Communicating Results

Creating and shaping corporate culture are critical tasks, but are difficult to pull off well. Anthropology provides frameworks we can use.

Margaux Fisher

Margaux Fisher

The Most Promising New Market Research Tool Comes From The 19th Century

Research Methodologies

The Most Promising New Market Research Tool Comes From The 19th Century

Durk Bosma’s new approach to the old idea of ethnography for understanding behavior

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

Brand Strategy

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

WIRe study explores how parenthood affects gender disparity in the workplace.

Rebecca Brooks

Rebecca Brooks

WIRe 2017 Gender Diversity Study

Brand Strategy

WIRe 2017 Gender Diversity Study

Take the WIRe 2017 Gender Diversity Study!

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Insights Industry News

Are Online Panel Recruitment Methods Outdated?

In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.

James Rogers

James Rogers

CEO Series

One Small Step for Women, One Giant Leap for Conferences

New and experienced female speakers taking the stage at this year’s ESOMAR congress reflect on their experiences.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Insights Industry News

Conference Success Series: How to Win Attendees and Influence Researchers

Today’s post from Annie Pettit’s Conference Success series focuses on the often overlooked details that make a conference great.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Research Methodologies

Ethnography Essentials

There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.

Brian Fletcher

Brian Fletcher

Vice President at Insights in Marketing

Research Methodologies

Ethnography: The Gateway Into Customer Experience Research

The principles that drive traditional ethnography are alive and well in the connected world.

Stephen Cribbett

Stephen Cribbett

4 Insights On How Not to Get Left Behind

4 Insights On How Not to Get Left Behind

It’s unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.

Kristof De

Kristof De

Co Founder & Chief Executive Officer at InSites Consulting

Insights Industry News

Increasing Intimacy Through Rapport

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Technology (ResTech)

Sharpening the Saw: The Market Research Technology Event

Attending The Market Research Technology Event to sharpen the saw on my command of Technology and how it is impacting Market Research.

Kelley Styring

Kelley Styring

Principal at InsightFarm Inc

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Research Methodologies

IFC Redesigned Through Ethno-Segmentation

A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography

Bill Weylock

Bill Weylock

Consumer Behavior

Keeping The View On The Wider Landscape Of Human Experiences

Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...

InsightsNow Blogger

InsightsNow Blogger

Guest blogger at InsightsNow

Some Of The Best Discussions Happening On LinkedIn

LinkedIn group discussions can provide a tremendous amount of value, and here are just a few examples.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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