Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading »

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading »

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

It’s with immense pride that we announce that ZappiStore as the winner of the 2nd Phase of the Insight Innovation Competition, which was held during the Insight Innovation Exchange event in Sao Paulo. Continue reading »