Gamification | GreenBook

Archive for the ‘Gamification’ Category

Don’t Overlook Research’s “Other” Benefit

Posted by Adam RossowWednesday, June 12, 2013, 7:51 am 1 Comment

Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point. Continue reading »

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Research Games, Respondent Engagement, State of the Industry, Voice of Costumer (VOC) Tags: Adam Rossow, best practices, brands, business leadership, consumers, creativity. culture, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, insights, leadership, market research, marketing, Respondent Engagement, strategy, touch points, transformation, trends, user experience

A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going

Posted by Leonard MurphyFriday, June 7, 2013, 13:34 pm 13 Comments

A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Alterian, Andrew Needham, associations, behavioral economics, best practices, Big Data, brands, business leadership, Cambiar, change, co-creation, cognitive neuroscience, communities, Comscore, Confirmit Market Research Software Survey, consumer behavior, consumer experience, crowdsourcing, Customer Commitment Framework, Data Visualization, Digital Analytix, DIY, EEG. Eye tracking, emerging, emerging techniques, Emotional Measurement, ESOMAR Global Study, ethnography, facial scanning, game mechanics, GOOGLE, GRIT, Honomichl Report, human capital, hybrid approaches, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos SMX, leadership, market research, marketing, media metering, micro surveys, mobile, mobile ethnography, Mobile Research, mobile surveys, MROC, MRS, multi-platform measurement, omni-channel measurement, online communities, passive measurement, Peter Milla, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, SDL, sentiment monitoring, Simon Chadwick, single-source/omni-channel data, Social listening, Social Media, social media analysis, socially driven organization, strategic value, strategy, technology, Tivo, transformation, trends, Xbox

Gamification — Engagement Technique That’s Making Waves

Posted by Rachel DreyfusTuesday, June 4, 2013, 11:00 am 1 Comment

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Here are some examples of it in use. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Consumerism, Effective Marketing, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Respondent Engagement, Social Media, Voice of Costumer (VOC) Tags: Badgeville, best practices, Bluewolf, business leadership, change, consumer behavior, consumers, Corinne Sklar, Customer Experience Professionals, emerging, emerging techniques, Engagement, Engaging, game mechanics, gamification, hybrid approaches, industry news, innovation, Innovation in Market Research, Kris Duggan, leadership, market research, marketing, Rachel Dreyfus, Social Media, technology, transformation, trends

Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

Posted by Leonard MurphyFriday, May 31, 2013, 7:39 am No Comments

It’s my pleasure to announce the finalists voted on by the insights community to move on to the next round: Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Abacus Data, Accelerating Market-driven Partnerships (AMP) Program, AnswerTap, ASSA ABLOY, best practices, Big Data, brands, business leadership, Campbell Soup Company, Center for Social Innovation, change, CITI, consumer behavior, emerging, emerging techniques, Ericsson, ESPN, Ford Motor Company, Green Mountain Coffee, Hewlett-Packard, IceStat Market Intelligence, IKEA North America Services, Independent, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, John Deere, Johnson & Johnson, LLC, Lowes Home Improvement, market research, Merck, Microsoft, Millennium, Mobile Research, Mondelez International, Neiman, Nestlé, Nestle Pizza Divison, Noise Digital, nViso, Owens-Illinois, PepsiCo, Pernod Ricard, Pollfish, Procter & Gamble, Raw Data, Red Lion Technologies, Reputation Institute, Respondent Engagement, Social Media, strategic value, Tastemakers Research Group, technology, the European Commission CORDIS, The Walt Disney Studios, transformation, TransForMedia, trends, US State Department, Yahoo!, ZINC Tank, ZINC Tank Leave a Reply

Not Just Games: Using The MocoSpace Mobile Game Platform For Hispanic Research

Posted by Julie Diaz-AsperTuesday, May 28, 2013, 7:39 am No Comments

I recently teamed with MocoSpace (a top mobile gaming platform for US Hispanics) to conduct “Latinos On The Road: A Mobile And Social Study.”. The big SO WHAT of the study? Latinos are ready to engage and want to engage with brands on their mobiles before, during and after trips. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: best practices, brands, business leadership, change, consumer behavior, consumers, emerging, emerging techniques, Hispanics, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Julie Diaz Asper, Latinos, leadership, market research, marketing, mobile, Mobile Research, MocoSpace, Registration data, Respondent Engagement, smartphones, Social Media, strategic value, strategy, technology, trends

The Insight Innovation Challenge: 22 Companies Transforming Market Research

Posted by Leonard MurphyWednesday, May 22, 2013, 10:20 am 2 Comments

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: 360 Data, Analytics, best practices, Big Data, Blue Ocean Strategies, business intelligence, business leadership, change, Chaordix, communities, concept evaluation, consumers, crowdsourcing, Crowdtap, Data Analytics & Visualization, data synthesis, Data Visualization, Disruption Potential, disruptive innovation, Emanio, Embee Mobile, emerging, emerging markets, emerging techniques, Emotive Analytics, GFK, Holistic Consumer Insights, hybrid approaches, Ideas To Go, IieX, Inc), industry news, innovation, Innovation Engineering, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, market research, marketing, Mesh Planning, Mizzouri, mobile, Mobile Research, Neurons, Nomi, Omni-Channel Media Measuremen, Open-Source Data Synthesis, Patient Compliance, Placed, Predict Market Disruptions, Real-time Experience Tracking, RealEyes, Respondent Engagement, Single-Source Marketing, Social Media, StatWing, strategic value, strategy, technology, The Insight Innovation Challenge, Theseus DM, TNS, transformation, trends, Unconscious Decisions, Videntifier, Video analytics, VisualCue Technologies, Whit.Li, Xyte, ZappiStore

Thoughts On The Future Of Consumer Intelligence Event

Posted by Nelie ShahFriday, May 17, 2013, 8:44 am No Comments

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ABN Amro, Alex Hunter, Big Data, Bill MacElroy, brands, business leadership, Clorox, consumer behavior, consumers, corporate social responsibility and sustainability, crowdfunding, CrowdMed, crowdsourcing, emerging, emerging techniques, ethnography, Future of Consumer Intelligence, game elements, gamification, gamification techniques, GM, Heineken, Henry Mason, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Islendingabok, J&J, Jared Heyman, Kickstarter, market research, marketing, mobile, Nate Silver, Nelie Shah, Nina Leask, passive listening, prediction market, Respondent Engagement, Seeds.nl, social and digital media, Social Media, strategy, survey administration, technology, The China Survival Guide, TNS, TrackTrips, transformation, trends, Tribewanted, video ethnography, Watsi

Are We Entering The Golden Age of Market Research Technologies?

Posted by Adriana RochaTuesday, May 14, 2013, 9:51 am 22 Comments

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

This was posted under category: Analytics, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: Adriana Rocha, best practices, Big Data, brands, business leadership, change, communities, consumer behavior, consumers, crowdsourcing, data collection automation, digital, DIY tools, dynamic dashboards, emerging, emerging techniques, facial coding technologies, gamification, hybrid approaches, innovation, Innovation in Market Research, insights, leadership, market research, Market researcher, marketer, marketing, mobile, Mobile Research, mobile research platforms, online communities, PaaS (Platform as a Service), panel platforms, Respondent Engagement, routers, SaaS (Software as a Service), sentiment analysis technologies, Social Media, social media listening platforms, strategic value, strategy, technologist, technology, Text Analytics, transformation, trends

Phase 3 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, May 10, 2013, 9:31 am No Comments

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: ad creative, AMP, Atom Accelerator, best practices, Big Data, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, Buscapé Company, business leadership, change, Clear - M&C Saatchi, Coca-Cola, consumer behavior, consumers, Crow’s Nest Ventures, Decooda, DIRECTV Latin America, emerging, emerging techniques, entrepreneurs, ESCAPESWITHYOU.com, Esomar global research study, Eye2d2, Face Trace, foundational clients, funding partners, Gamechanger, Globant, Heineken, HSBC, IBOPE, IIC, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, John Deere, Johnson & Johnson, leadership, Logo and celebrity quizzes cluster generation, Lowes Home Improvement, market research, marketing, Mastercard Worldwide, Metaphorix, Mobile Research, new product concepts, Pepsico Foods, Pepsico Latam, PSP - Research Support Platform, Research Live, Respondent Engagement, Social Media, Spring Research, SSI, Stephen Phillips, strategic investors, strategic value, strategy, SwissPeaks, Tam Airlines, technology, Terra Latin America & USA, The Brazilian Government, The U.S. Department of State, transformation, TransForMedia, trends, World E-Trends: All Market information at your fingertips, World E-Trends: All Market information at your fingertips ZappiStore, ZappiStore

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Posted by Leonard MurphySunday, April 28, 2013, 14:48 pm 5 Comments

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: 3D Imaging, 3D printing, 3D virtual mapping, advanced analytics, associations, behavioral economics, Big Data, Big Data platforms, Big Data Visualization, business leadership, change, Competitive Intelligence, concept evaluation, concept ideation, concept testing, consumer behavior, cross channel media exposure measurement, crowd-sourced videos, crowdsourcing, Data Visualization, deliver ROI, emerging, emerging techniques, emotional drivers, ethnography, Eye Tracking, field work optimization, holistic view of the consumer, hybrid approaches, identify key data sources, Identifying and creating genuinely disruptive innovations, IieX, IIeX platform, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, leadership, Lifestyle/media consumption, longitudinal research, market research, marketing, marketing effectiveness, marketing strategy, Measure Product Category Disruption Probability, media measurement, mobile, mobile ethnography, Mobile Research, Omni-channel media measurement, online groups, Opportunity assessment, product development lifeycle, psychoanalytic methods, rapid scanning of real objects and spaces, real time, reporting best practices, representative sample, research industry, Respondent Engagement, sampling & targeting models, Single source data, smart analytics, Social Media, social platforms, strategic value, strategy, supporting innovation, synthesizing multiple data streams, System 1, technology, text analysis tools, Text Analytics, Top 25 Unmet Needs Of Insights Clients, Top 25 Unmet Needs Of Market Research Clients, traditional research, transformation, trends, unconscious drivers of decisions, unmet needs, users’ compliance, Video analytics, Visual analysis, what categories are ripe for disruption

Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...
Larry Friedman: Steve, Howard is an old friend, and would probably...