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The Respondent Experience refers to how participants feel and react during research activities. Ensuring a positive experience is vital for obtaining genuine feedback, fostering trust, and encouraging future participation in studies.
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
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So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Ten survey questions that can improve survey engagement or spoil it.
Identifying the key trends and current challenges in the MR industry.
Introducing conversational surveys, or conversational AI.
Conducting & designing successful DIY market research in healthcare.
An insider’s look into the online panelist experience.
Gamification, data collection, and the the Internet of Behavior (IoB).
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
30% of survey respondents lie. Here is why.
If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
Discover 3 new ways to integrate traditional and river sampling.
7 tips to build a reliable wireframe for online platforms.
Unleash the true power of your community using apps.
Using in-depth, real-time community conversations for targeted insights.
Win your consumer’s attention by creating a rewarding experience for respondents.
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Gamifying research offers a look into players’ implicit and system 1 thinking
A new sampling method is discussed for mobile surveys which promises better representativity than current approaches
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses
Capturing mobile respondents’ attention with concise questionnaires
Limitless online conversations magnify the visibility of insights
Holistic approach to survey design and analysis is needed for high-quality data
How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights
Exceptional respondent experience begins with human empathy
Finding quick & actionable insights through a compelling respondent experience
Best-practices to address the issue of accessing quality and representative sample.
A creative approach to increase respondent engagement
3 forward-looking solutions to the issue of sample quality
Adoption of user experience & accessibility for higher engagement.
Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Boost engagement by rewarding respondents with incentives they actually want.
While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
Improve your questionnaires with visual design for higher respondent engagement.
Find out how to conduct successful research in Latin America with this guide to navigating the region.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
This article outlines the four key building blocks for creating a great panel loyalty program strategy.
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
The fact is, bad or “cheap” sample can give you information that is dead wrong.
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.
The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.
What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?
It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...
Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
When we don’t value our respondents’ experience, our data becomes compromised.
What can be done to overcome the challenges around recall- and memory-bias in market research?
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.
Taking and sharing photos has become a normal part of life in a way that taking a survey never has.
Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
It seems people have forgotten the value that a market research panel truly provides.
Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
Could there be situations in which some purposely predisposed informational bias is beneficial?
We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.
Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.
Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
Why we need to find the human soul within a brand.
Fetch has built a model to empower consumers in the store to make the experience easier.
Looking past the latest fad in incentive programs to the tried-and-true retention solution.
The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.
Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.
When it comes to developing a purely representative sample, telephone research is still far better than online research.
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.
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