Given the changes in the market insights industry, the traditional supplier will need to move upstream into a strategic role, develop and sell a niche software, become the low-cost provider, or abandon the business altogether. Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK. Continue reading »

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

Are MR executives really embracing this “New Talent for A New Age”concept? Beth Rounds asks Lock Collins, Cambiar’s Human Resources Practice Leader to weigh in on the topic Continue reading »

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Here’s my take… Continue reading »

Technology is changing faster than consumers. Consumers are changing faster than organizations. Therefore, organizations need to change faster if they are to keep up. Many are finding this difficult to achieve. This presents us with a number of new challenges that I have set out below as hardening client needs. I have concentrated on just a few with some suggestions on what research companies need to do to make sure they’re in a position to meet them. Continue reading »

Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made. Continue reading »

I wonder if there is a real difference between Insights and Research? Here’s my take… Continue reading »

Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not. Continue reading »