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#IIeX: Innovating when Your CEO Is Not a Genius

Posted by Jeffrey HenningMonday, June 17, 2013, 12:34 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Events, General Information, Human Capital, Respondent Engagement, Voice of Costumer (VOC) Tags: business leadership, consumer behavior, consumers, Events, hybrid approaches, IieX, innovation, Insight Innovation Exchange, market research, strategic value, user experience

The Coming Rebirth of Market Research?

Posted by Larry Friedman, Ph.D.Thursday, June 13, 2013, 7:32 am 7 Comments

Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Data Visualization, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ad tracking research, banner and crosstab specs, behavioral economics, best practices, Big Data, business leadership, change, consumer behavior, correlation with behavior, data collection, data integration, Data Scientist, descriptive analysis, digital ads, door-to-door interviewing, emerging, emerging techniques, Google Consumer Surveys, human capital, hybrid approaches, innovation, Innovation in Market Research, insights, interviews, Larry Friedman, leadership, location-based sm, market research, market research industry, market researchers, marketers, marketing, micro surveys, mobile, model, neuroscience, Nonreactive Research, online surveys, passive listening, phone interviewing, Predictions, purchase intent, questionnaire design, questionnaires, research method, Respondent Engagement, sample design, Social Science Methodology, strategic value, strategy, survey research, technology, TNS, transformation, trends, triangulate, TV ad exposure, Unobtrusive Measures

#ARFAM8 : Measurement issues from the CEO perspective

Posted by David BrudenellWednesday, June 12, 2013, 9:15 am No Comments

Two CEOS speak about the experience with media measurement. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: #ARFAM8, advanced analytics, AM8, ARF Audience Measurement, associations, Big Data, Bill Rose, Bob Pittman, brands, business leadership, change, Channel 9, Clear Channel, consumer behavior, consumers, cross-platform measurement, David Brudenell, digital radio signals, Earned, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Key moments, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, Nine Entertainment, Olympic media, Owned media, Paid, PC, PPM radio rating, Premiere Networks, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, Steve Weaver, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, user experience

#ARFAM8 : What Measurement of the Future Looks like

Posted by David BrudenellMonday, June 10, 2013, 12:28 pm No Comments

The future through the Starcom lens is to create measurement that focuses on the “how and the why” – how do consumers go across channels and why do they make these jumps between devises. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: #ARFAM8, ARF Audience Measurement, associations, brands, business leadership, change, Comscore, consumer behavior, consumers, cross-platform measurement, David Brudenell, emerging, emerging techniques, Glenn Enoch, industry news, innovation, Innovation in Market Research, insights, Laura Desmond, leadership, market research, marketing, measurement models, multi-screen, PC, Privacy, Project Blueprint, Radio, Respondent Engagement, single source measurement, smartphone, Social Media, Starcom, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : How can Big Data Move Research Forward?

Posted by David BrudenellMonday, June 10, 2013, 12:12 pm No Comments

Big minds got together in the Marriott Ballroom following a short break to discuss the definition and use cases of Big Data and it’s impact on Research. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: #ARFAM8, Aaron Fetters, Arbitron, ARF Audience Measurement, associations, Big Data, Bill Pink, brands, business leadership, change, Comscore, consumer behavior, consumers, cross-platform measurement, David Brudenell, dunhumby, emerging, emerging techniques, Gian Fulgoni, Glenn Enoch, industry news, innovation, Innovation in Market Research, insights, JP Morgan Chase & Co., Kellogg Company, leadership, market research, marketing, Millward Brown, multi-screen, Nishat Metha, PC, Privacy, Project Blueprint, Radio, Respondent Engagement, Robert Tas, single source measurement, smartphone, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going

Posted by Leonard MurphyFriday, June 7, 2013, 13:34 pm 13 Comments

A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Alterian, Andrew Needham, associations, behavioral economics, best practices, Big Data, brands, business leadership, Cambiar, change, co-creation, cognitive neuroscience, communities, Comscore, Confirmit Market Research Software Survey, consumer behavior, consumer experience, crowdsourcing, Customer Commitment Framework, Data Visualization, Digital Analytix, DIY, EEG. Eye tracking, emerging, emerging techniques, Emotional Measurement, ESOMAR Global Study, ethnography, facial scanning, game mechanics, GOOGLE, GRIT, Honomichl Report, human capital, hybrid approaches, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos SMX, leadership, market research, marketing, media metering, micro surveys, mobile, mobile ethnography, Mobile Research, mobile surveys, MROC, MRS, multi-platform measurement, omni-channel measurement, online communities, passive measurement, Peter Milla, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, SDL, sentiment monitoring, Simon Chadwick, single-source/omni-channel data, Social listening, Social Media, social media analysis, socially driven organization, strategic value, strategy, technology, Tivo, transformation, trends, Xbox

From Socially Intelligent Business To Socially Intelligent Research

Posted by Andrew NeedhamWednesday, June 5, 2013, 7:00 am 1 Comment

Social intelligence is an adaptive, continuous, collaborative and open customer/consumer driven knowledge framework that sits at the center of a company’s organization like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer/consumer. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: advanced analytics, Andrew Needham, best practices, Big Data, brands, Burberry World, business leadership, change, co-creation, Coca-Cola, collective intelligence, communities, Connect & Develop, connecting the dots, consumer behavior, consumers, crowd-sourcing, crowdsourcing, David Kirkpatrick, emerging, emerging techniques, ethnography, Face, Forbes.com, Ford Motor Company, GE, GiffGaff, holistic view, holistic view of the consumer, hybrid approaches, hyper-personalization, IieX, innovation, Innovation in Market Research, insights, integrating research, Irn Bru, Kickstarter, knowledge framework, leadership, market research, marketing, mobile, mobile ethnography, mobile reality mining, Mobile Research, MROC, Nike, on-line communities, on-line qualitative communities, Open innovation, Oreo, P&G, Philip McNaughton, Procter & Gamble, Pull Economy, quantitative rigor, Respondent Engagement, Robert McDonald, smart technology, social CRM, social data, social intelligence, Social Media, social media research, Social WOM Communications, socially intelligent research, strategic value, strategy, technology, Telefonica, transformation, trends, Venkatesh Prasad

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

Posted by Joel RubinsonSunday, June 2, 2013, 10:36 am 4 Comments

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this event is so critical, I interviewed Gayle Fuguitt, new President of the ARF. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: Advertising, associations, Audience measurement, best practices, Big Data, brand building, brands, business leadership, change, consumer behavior, consumers, cross platform, digital, emerging, emerging techniques, enhancing marketing mix, Gayle Fuguitt, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Joel Rubinson, leadership, market research, marketing, media, mobile, Mobile Research, New media behaviors, point of purchase, Respondent Engagement, Smart Phones, social, Social Media, strategic value, strategy, synthesize data, technology, The ARF, The Researcher Of The Future, transformation, trends

Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

Posted by Leonard MurphyFriday, May 31, 2013, 7:39 am No Comments

It’s my pleasure to announce the finalists voted on by the insights community to move on to the next round: Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Abacus Data, Accelerating Market-driven Partnerships (AMP) Program, AnswerTap, ASSA ABLOY, best practices, Big Data, brands, business leadership, Campbell Soup Company, Center for Social Innovation, change, CITI, consumer behavior, emerging, emerging techniques, Ericsson, ESPN, Ford Motor Company, Green Mountain Coffee, Hewlett-Packard, IceStat Market Intelligence, IKEA North America Services, Independent, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, John Deere, Johnson & Johnson, LLC, Lowes Home Improvement, market research, Merck, Microsoft, Millennium, Mobile Research, Mondelez International, Neiman, Nestlé, Nestle Pizza Divison, Noise Digital, nViso, Owens-Illinois, PepsiCo, Pernod Ricard, Pollfish, Procter & Gamble, Raw Data, Red Lion Technologies, Reputation Institute, Respondent Engagement, Social Media, strategic value, Tastemakers Research Group, technology, the European Commission CORDIS, The Walt Disney Studios, transformation, TransForMedia, trends, US State Department, Yahoo!, ZINC Tank, ZINC Tank Leave a Reply

How To Get The Most Out Of Your Online Qualitative Research

Posted by Leonard MurphyThursday, May 30, 2013, 8:00 am 6 Comments

It is a wonderful time to be in the qualitative research business, what with the social media explosion and the cultural behavior that has evolved and the propagation of online qualitative research platforms that have arisen and grown over this period of time. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: asynchronous online qualitative research, broadband connectivity, Bulletin boards, change, communities, consumer behavior, consumers, digital technology, emerging techniques, ethnography, Facebook, focus group, hybrid approaches, industry news, innovation, Innovation in Market Research, leadership, market research, marketers, marketing, Moderators, Online Qualitative Research, Paul Rubenstein, Ph. D, qualitative data, Qualitative Research, Social Media, strategy, technology, transformation, trends, user experience

Ellie Hutton: Thanks for sharing Jeffrey. I'm enjoying your post...
Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...