Archive: iiex

Exploring AI in Market Research and Creative Industries

The Prompt

Exploring AI in Market Research and Creative Industries

Explore the latest in market research and AI integration. Learn about AI's impact on creative industries and the growing trend towards AI in market re...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

IIEX APAC 2024 Speaker Interview with Rasika Mathur

Focus on APAC

IIEX APAC 2024 Speaker Interview with Rasika Mathur

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Focus on APAC

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Exploring Market Research Trends, AI Advancements, & Ethical Considerations

The Prompt

Exploring Market Research Trends, AI Advancements, & Ethical Considerations

Stay informed on the latest in tech and AI, market research advancements, and ethical considerations in AI and technology.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Focus on APAC

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Focus on APAC

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International

Focus on APAC

IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International

Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Why You Should Attend IIEX Behavior 2023 Conference

Behavioral Insights Academy

Why You Should Attend IIEX Behavior 2023 Conference

Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

Insights Industry News

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…

Jim Jacobs

Jim Jacobs

CEO and Founder at Focus Insite

AI Takes Center Stage at IIEX North America

The Prompt

AI Takes Center Stage at IIEX North America

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Chris Young

Chris Young

AVP, Business Development at InnovateMR

Best of: Zappi – Net Zero and Hybrid Leadership in 2022
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Insights Industry News

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

Janet Standen

Janet Standen

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Tulips from Amsterdam: Our IIEX Europe 2023 experience

Mastering Insights Communications

Tulips from Amsterdam: Our IIEX Europe 2023 experience

Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...

Braden MacDonald

Braden MacDonald

Account Executive at Keen as Mustard

MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

7 Things I Learned at IIEX Europe

Insights Industry News

7 Things I Learned at IIEX Europe

Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...

Cecilia Sylvan

Cecilia Sylvan

Senior Director at The Big Picture

Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Insights Industry News

Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

Insights Industry News

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Insights Industry News

Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank

Focus on APAC

IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank

Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Focus on APAC

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP

Focus on APAC

IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP

Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Celebrating 10 Years of Innovation with IIEX

Insights Industry News

Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Focus on APAC

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Insights Industry News

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Sage Start-up Advice from GreenBook Pitch Winners
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

CEO Series

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

Discussing the key themes & trends of IIEX North America 2022.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 5 Sessions from IIEX North America

The Top 5 Sessions from IIEX North America

Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

4 Future of Insights Themes From IIEX North America 2020

4 Future of Insights Themes From IIEX North America 2020

from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.

Mark Hammer

Mark Hammer

CEO at Bloomfire

Insights Teams: Prepare for the Future of Flex Work

Insights Teams: Prepare for the Future of Flex Work

Get your team ready for a remote future.

Mark Hammer

Mark Hammer

CEO at Bloomfire

Exploring Our New Culture of Uncertainty and Anticipation

Consumer Behavior

Exploring Our New Culture of Uncertainty and Anticipation

Insight into how consumer behavior has changed during COVID-19.

Mary Meehan

Mary Meehan

CEO at Metametrix

Coming Home to Big Changes

Coming Home to Big Changes

A look into the potential long-term impact of working remotely.

Rob Arnett

Rob Arnett

Keeping Safe: The Long-Term Implications of COVID-19 for Healthcare Companies

Healthcare, Medical, and Pharma Market Research

Keeping Safe: The Long-Term Implications of COVID-19 for Healthcare Companies

A look into the future of the healthcare industry post-COVID-19.

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

IIeX Europe Competition Winner Phebi – AI Powers Voice Analytics For Insights
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Key Takeaways From IIeX Europe 2020

CEO Series

Key Takeaways From IIeX Europe 2020

Your cheat sheet to IIeX Europe 2020.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

Why ‘No Question Research’ Will Be the Next Big Thing

Research Technology (ResTech)

Why ‘No Question Research’ Will Be the Next Big Thing

How ‘No Question Research’ will eliminate research waste.

Wim Hamaekers

Wim Hamaekers

5 Tricks to Secure Insight Engagement and Memorability

Research Methodologies

5 Tricks to Secure Insight Engagement and Memorability

Tips from choosing the right visual stimuli to the right presentation.

Mayra Munguia

Mayra Munguia

5 Things You Need to Know from IIeX Behaviour UK 2019

Behavioral Science

5 Things You Need to Know from IIeX Behaviour UK 2019

A wrap-up of the 2019 IIeX Behaviour UK event.

Matthew Hellon

Matthew Hellon

at Northstar Research

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US

Quantitative Research

Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US

3 takeaways from IIeX Behavior US 2019.

Jackie Anderson

Jackie Anderson

Consulting Partner at ScaleHouse

Do Market Research Agencies Produce Poor Quality Reports?

Do Market Research Agencies Produce Poor Quality Reports?

5 ways to better deliver research reports.

Mike Sherman

Mike Sherman

Interview with the IIeX North America 2019 Competition Winner, UXReality

CEO Series

Interview with the IIeX North America 2019 Competition Winner, UXReality

An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX North America 2019 – Key Research Trends with Food for Thought

IIeX North America 2019 – Key Research Trends with Food for Thought

Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.

Joseph Chen

Joseph Chen

Insights Lead at Mondelēz International

The Case for Developing a New Research Mindset

CEO Series

The Case for Developing a New Research Mindset

A thought-provoking interview on the need to constantly evolve as a market researcher.

Robin Wedewer

Robin Wedewer

How Prepared Are You For the Future of Market Research?

How Prepared Are You For the Future of Market Research?

Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.

Jonathan La

Jonathan La

Senior Vice-President, Growth at Hotspex

UXReality is the Newest Winner of the  Insight Innovation Competition

CEO Series

UXReality is the Newest Winner of the Insight Innovation Competition

UXReality joins the ranks of previous Insight Innovation winners!

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

IIeX North America – the SXSW of Market Research?

CEO Series

IIeX North America – the SXSW of Market Research?

Our biggest IIeX North America yet, and there’s still so much more to come.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Five Big Themes From IIeX 2019

Research Technology (ResTech)

Five Big Themes From IIeX 2019

A look back at the key learnings from IIeX North America.

Tom Ewing

Tom Ewing

First day of IIeX North America 2019 Wrap-Up

First day of IIeX North America 2019 Wrap-Up

Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.

Tom Ewing

Tom Ewing

Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research

CEO Series

Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research

Use your sense of adventure and see how your exploratory research can improve.

Simon Kearney

Simon Kearney

Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights

CEO Series

Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights

Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why “Scoping” Research Could be Your Biggest Problem

Why “Scoping” Research Could be Your Biggest Problem

Linking scoping research, and confirmation bias.

Ujwal Arkalgud

Ujwal Arkalgud

5 Things I learned at IIeX Europe 2019

Brand Strategy

5 Things I learned at IIeX Europe 2019

Mike Stevens on IIeX EU 2019.

Mike Stevens

Mike Stevens

What Can $20,000 Do For Your Insights Startup?

Brand Strategy

What Can $20,000 Do For Your Insights Startup?

Submissions are open for the Insight Innovation Competition at IIeX North America 2019.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why You Shouldn’t Run From Crowds

Research Methodologies

Why You Shouldn’t Run From Crowds

Keaton Swett explains the power of crowdsourcing.

Keaton Swett

Keaton Swett

Co-Founder, CEO at MindSumo

Unlocking the Power of Generations

Brand Strategy

Unlocking the Power of Generations

Generational research can help improve insights.

Elli Denison

Elli Denison

Director of Research at The Center for Generational Kinetics

IIeX Asia Pacific 2018 Overview

CEO Series

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Congruence is King in the Realm of Six-Second Advertising

Congruence is King in the Realm of Six-Second Advertising

Ad placement is paramount to its success

Ashley Shelley

Ashley Shelley

Research Director at Ameritest

Influence Your Marketers, or Else

CEO Series

Influence Your Marketers, or Else

What makes influencers so special and does it make them marketers?

Mardien Drew

Mardien Drew

Blinded by Belief & The Insanity Equation

Insights Industry News

Blinded by Belief & The Insanity Equation

The importance for the insights community to challenge precedents and look for change

Stefan Kulik

Stefan Kulik

Data Storytelling for the Win

CEO Series

Data Storytelling for the Win

Using storytelling techniques in presentations is the most effective way to strengthen its impact

Jackie Cuyvers

Jackie Cuyvers

CEO at Convosphere

Submit Your Idea for the Insight Innovation Competition

CEO Series

Submit Your Idea for the Insight Innovation Competition

Do you have the next big idea in the world of insights? We want to hear from you!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

CEO Series

Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

IIeX Competition Winner shares about the company’s mission and impact for the insights industry

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX Past, Present & (Very Exciting!) Future

IIeX Past, Present & (Very Exciting!) Future

IIeX North America 2019 will be moving to Austin, TX, April 23-25

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

4 Things I Learned at IIeX North America 2018

CEO Series

4 Things I Learned at IIeX North America 2018

IIeX this year showcased themes that are changing research now.

Ray Fischer

Ray Fischer

The State of Marketing Research Innovation

CEO Series

The State of Marketing Research Innovation

Commending the transformation of insights technologies and methods

Tom H.C.

Tom H.C.

Market Researchers Recognised at the 2018 Ginny Valentine Awards

Market Researchers Recognised at the 2018 Ginny Valentine Awards

Announcing this year’s winners of the Ginny Valentine Badge of Courage for bravery in

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

CEO Series

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are moving toward digital strategies for increased ROI

Brett House

Brett House

Nielsen at VP, Product Marketing and Strategy

Creative Bravery: A Means to Profitable Growth

Creative Bravery: A Means to Profitable Growth

The call for brands to take creative risks in advertising

Bianca Pryor

Bianca Pryor

Senior Vice President at System1 Research

Why Is The Insights Startup Community Exploding?

CEO Series

Why Is The Insights Startup Community Exploding?

A look into the next generation of disruptors in MR

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Bridge Strategy & Activation in an Agile Way

How to Bridge Strategy & Activation in an Agile Way

Using data to identify triggers and maximize reach of highly-valued, targeted segments

Matt Warta

Matt Warta

Life After Cambridge Analytica: Why a New Data Economy is Emerging

Life After Cambridge Analytica: Why a New Data Economy is Emerging

In order to thrive, companies must fight for users’ data rights in this new digital environment

Tuomas Syrjänen

Tuomas Syrjänen

Representative Intelligence

CEO Series

Representative Intelligence

Generating insights in minutes by using AI in online conversations

Gary Ellis

Gary Ellis

Co-Founder & COO at Remesh

Product Usage Insights with AI

Research Technology (ResTech)

Product Usage Insights with AI

Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach

Kushank Poddar

Kushank Poddar

Head of Business at Karna AI

Is “System 1” & “System 2” Still Relevant for Consumer Insights?

Research Methodologies

Is “System 1” & “System 2” Still Relevant for Consumer Insights?

Breakthroughs in cognitive science to transform methods to understanding consumer behavior

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

When Data About People Becomes Human

When Data About People Becomes Human

How visual data offers more authentic, accessible stories

Michelle Smyth

Michelle Smyth

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Behavioral Science

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Missed IIeX Behaviour last week? Get caught up with this overview of the event.

Dipesh Mistry

Dipesh Mistry

Senior Research Executive at Northstar Research

Blockchain for Digital Marketing: The Future of Brand Integrity and Transparency

Research Technology (ResTech)

Blockchain for Digital Marketing: The Future of Brand Integrity and Transparency

Blockchain’s impact on digital marketing to provide visibility and data protection

Nikos Acuña

Nikos Acuña

Sunny Without a Cloud (Computing) In Sight

Research Technology (ResTech)

Sunny Without a Cloud (Computing) In Sight

Maintaining user personalization & eliminating data privacy concerns by ridding the need for clouds to compute

Ofri Ben

Ofri Ben

AI & Discrimination: How Is It Affecting You?

Research Technology (ResTech)

AI & Discrimination: How Is It Affecting You?

Acknowledging that algorithmic bias exists is the first step of finding a solution

Bethan Turner

Bethan Turner

Head of Data Insights at Honeycomb

You Can Dance in a Hurricane But Only If You Stand in the Eye

CEO Series

You Can Dance in a Hurricane But Only If You Stand in the Eye

Embracing new technologies will accelerate MRX into further breadth and success

Joaquim Bretcha

Joaquim Bretcha

ESOMAR President at International Director Netquest

How to Make Your Brand Matter in Consumer’s Lives

How to Make Your Brand Matter in Consumer’s Lives

How to make your brand “matter” via cultural codes of relevance

Mikayla Ford

Mikayla Ford

Being Digital, Being Human

CEO Series

Being Digital, Being Human

Technologies enable us to turn our focus to being more human.

Per Håkansson

Per Håkansson

Step 4 of a 12 Step Recovery Program for AI Narratives

Research Technology (ResTech)

Step 4 of a 12 Step Recovery Program for AI Narratives

Shifting the AI narrative to focus on its practical effects used today

Frank Schneider

Frank Schneider

CEO at Speakeasy AI

Monsters Hunting For Your Data – Is This Reality?

Monsters Hunting For Your Data – Is This Reality?

If only people turned their attention to the beneficial way data is used to meet their needs…

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level

Insights Industry News

Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level

The brand building benefits of approaching B2B with more emotional appeal

Kate Dennis

Kate Dennis

Founder & Head of Insights at Open Door Insights

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

Research Technology (ResTech)

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights

Ana Galindo

Ana Galindo

VP, Marketing Insights & Strategy at VANTEDGE

Why Your Next Breakthrough Won’t Happen at Your Desk

Brand Strategy

Why Your Next Breakthrough Won’t Happen at Your Desk

Innovation happens when you intentionally step away from your typical workstation and into inspiring places.

Matt Johnson

Matt Johnson

3 Realms of Business: Your Organization’s Survival Kit

Insights Industry News

3 Realms of Business: Your Organization’s Survival Kit

How companies’ work styles and cultures must evolve to stay innovative

Lauri Goodman

Lauri Goodman

President & CEO at PDR

Data, AI & the Population

Research Technology (ResTech)

Data, AI & the Population

An AI-enabled world requires transparent data collectors and informed citizens

Preriit Souda

Preriit Souda

The Next Frontier for Behavioural Science – Driving Profitable Outcomes

CEO Series

The Next Frontier for Behavioural Science – Driving Profitable Outcomes

Behavioural science isn’t the answer for every marketing challenge; it is a starting guide for finding solutions

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics
Dr. Jake

Dr. Jake

Head of Insights & Foresights at Mitú

Submit a Nomination for the 2018 Ginny Valentine Awards

Submit a Nomination for the 2018 Ginny Valentine Awards

Who will be recognized as the bravest in MRX?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 Predictions for What Building Digital Products Will Look Like in 2028

Insights Industry News

5 Predictions for What Building Digital Products Will Look Like in 2028

How digital product design will change business

Thor Ernstsson

Thor Ernstsson

Driving Innovation with Empathy

Driving Innovation with Empathy

Exceptional respondent experience begins with human empathy

Lev Mazin

Lev Mazin

CEO at AYTM

Trust Me: Quality Control in Neuromarketing Research

Trust Me: Quality Control in Neuromarketing Research

Taking a step back from the buzz around neuromarketing to understand that the methodology is just one part of the insights process.

Michelle Niedziela

Michelle Niedziela

Submit Your Idea to the Insight Innovation Competition

Brand Strategy

Submit Your Idea to the Insight Innovation Competition

Submissions & voting are now open for the latest round of the Insight Innovation Competition held at IIeX North America (June 11-13 in ATL)

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Digital Therapeutics and Market Research: Bringing a New Paradigm to the FDA

Healthcare, Medical, and Pharma Market Research

Digital Therapeutics and Market Research: Bringing a New Paradigm to the FDA

Real-time market research testing of Pear Therapeutics’ digital therapeutic app

Charu Gupta

Charu Gupta

Marketing Director at InCrowd

Five Key Takeouts From IIeX Europe 2018

Five Key Takeouts From IIeX Europe 2018

Highlights from IIeX Europe 2018

Anita Idnani

Anita Idnani

Director at Northstar Research Partners

Where Has Culture Been Hiding?

Research Methodologies

Where Has Culture Been Hiding?

Adding culture back into market research.

Oliver Sweet

Oliver Sweet

Can Market Research Protect Humanity in a World of AI?

Research Technology (ResTech)

Can Market Research Protect Humanity in a World of AI?

Explore the ethical adoption of AI in market research.

Matt Celuszak

Matt Celuszak

Everybody Lies.

Research Methodologies

Everybody Lies.

Move beyond biases to discover deeper, credible consumer insights.

Tony Costella

Tony Costella

What could $20,000 do for your startup? Submit to the Insight Innovation Competition!

Brand Strategy

What could $20,000 do for your startup? Submit to the Insight Innovation Competition!

Submissions and voting are now open for the latest round of the Insight Innovation Competition held at IIeX Europe, February 19-20 in Amsterdam.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Insights Revolution: Where Behavioral Science Fits In

The Insights Revolution: Where Behavioral Science Fits In

Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

CEO Series

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

And The Winner Is….. Results Of The Insights Innovation Competition at IIeX NA 2017

A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Best of IIeX North America 2017

Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups.

Kate Garbe

Kate Garbe

Digital Marketing Manager at GreenBook

Insights Industry News

The Top 20 Most In Demand Supplier Types At IIeX NA 2017

At IIeX NA, 37 clients selected 102 unique suppliers for private meetings. What insights can we gain by analyzing those meetings?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Key Takeaways from IIeX

Missed IIeX North America 2017? Get caught up with Susan Petoyan’s key takeaways.

Susan Petoyan

Susan Petoyan

CEO Series

If You Build It, They WON’T Come Willingly! Building An Innovation Mindset & Culture

Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.

Shawn Nason

Shawn Nason

The True Value of Trends Insight is Knowing When and How to Apply It

Trends are an easy bandwagon to join; however, companies need to consider if they are right for their brand and its goals before hopping on.

Amber Davis

Amber Davis

CEO Series

Silos: Good for Grain, Bad for Market Research

Overcome silos in the market research process by combining different parts of the data puzzle from the beginning to make them work together.

Keri Vermaak

Keri Vermaak

Regional Engagement Director at Infotools

Research Methodologies

Real-Time Market Research

What is real-time market research and how does it change the way researchers understand an experience?

Andrew Konya

Andrew Konya

CEO at Remesh

Insights Industry News

5 Qualities that Great Brands and Great Characters Share

What makes some brands so great? Find out the five qualities they all share in this Big Ideas piece.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

4 Design Principles to Help You Build More Actionable Insights

CEO Series

4 Design Principles to Help You Build More Actionable Insights

This Big Ideas article discusses four design principles that can be used to build more actionable insights.

Ingvald Smith

Ingvald Smith

CEO Series

2 Essential Questions You Need to Be Asking Your Data Provider

The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.

Melanie Courtright

Melanie Courtright

CEO Series

Marketing Research + Digital Data = Amazing Results. PROVEN

Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

Living in a Rapid Response World

How do researchers balance big data in a time-starved world to deliver timely insights?

Rick West

Rick West

Research Technology (ResTech)

How to Put Quality into Automated Market Research

Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output.

Nik Samoylov

Nik Samoylov

Research Methodologies

Rethinking Surveys as Part of the Brand Relationship

Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.

Kelsy Saulsbury

Kelsy Saulsbury

Research Methodologies

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

Katja Cahoon explores the challenges and benefits of online qualitative research.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

What Got Us Here Won’t Get Us There

Insights Industry News

What Got Us Here Won’t Get Us There

When embracing new ideas and innovation for the future, organizations also need to take stock of what needs to be stopped in the present.

Isaac Rogers

Isaac Rogers

at Schlesinger Group

Research Methodologies

Getting to Know You: Employing Empathy to Holistically Understand Your Consumer

To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Insights Industry News

Innovate With Confidence, Not Buzzwords

Too many organizations resort to innovation theater, but the only real option is to replace buzzwords with action.

Thor Ernstsson

Thor Ernstsson

Research Methodologies

Some Help in Evaluating Subconscious, Implicit, System 1 Measures

If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.

Paul Conner

Paul Conner

Insights Industry News

What could $20,000 do for your company? Submit to the Insight Innovation Competition!

Submissions and voting are now open for the newest round of the Insight Innovation Competition.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Brand Strategy

See It First At IIeX

IIeX North America is coming up June 12 – 14 in Atlanta. Check out this video to see why it’s a special event in the industry landscape.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Edward Appleton’s Impressions of #IIeX EU 2017

Edward Appleton shares what stood out at last week’s IIeX Europe.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

The Most In Demand Suppliers At IIeX Europe ’17

An analysis of the 154 private Corporate Partner meetings that took place, and what that tells us about the interests of research buyers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai

We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX Europe 2017: Looking Forward to New Innovations in Market Research

Stefan Boom from SSI shares why he is excited to attend IIex Europe.

Stefan Boom

Stefan Boom

Insights Industry News

IIeX Europe 2017: Opening Up to Innovation

Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.

Catriona Oldershaw

Catriona Oldershaw

Brand Strategy

Which 15 Cool Companies Get A Shot At $20K In Cold Cash?

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Encouraging Clients to Share Experiences at IIeX

Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.

Babita Earle

Babita Earle

Executive Vice President - Strategic Partnerships at ZappiStore

Insights Industry News

Looking Forward to Fresh Voices in Amsterdam

Danielle Todd of Relish Research shares what she is looking forward to most at this year’s IIeX Europe conference.

Danielle Todd

Danielle Todd

Senior Research Manager at Relish Research

Insights Industry News

Scooting from San Francisco to Amsterdam for IIeX

Janet Standen of Scoot Insights shares what she is looking forward to most at this year’s IIeX Europe conference.

Janet Standen

Janet Standen

Insights Industry News

Expectations of IIeX Europe

Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.

Hector Garcia

Hector Garcia

CEO Series

The IIeX Europe New Speaker Track: The Women Have This One!

How a female-focused ratio (unusual in the marketing research industry!) came about for the New Speaker track of the IIeX Europe conference.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

CEO Series

CASRO Transformation Series: GlimpzIt – Seize The Glimpz

Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed?

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

CEO Series

Remesh, a IIeX Competition Winner, Is Poised To Disrupt Qual Research

Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

“Winning on Insight” Principles for Innovation

“Winning on Insight” Principles for Innovation

Whether it’s new product development or packaging innovation, companies know that they must constantly be innovating to survive.

Kim Bowers

Kim Bowers

6 Themes from Insight Innovation Exchange (IIeX) 2016 North America

Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.

Sarah Faulkner

Sarah Faulkner

Insights Industry News

Research on Research Respondents: What Have We Learned?

IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.

Kerry Hecht

Kerry Hecht

Founder & Chief Executive Officer at Echo Qualitative Project Support

CEO Series

11 Potentially Game-changing Companies From The Insight Innovation Competition 2016

Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Startup Brings Crowdfunding To Market Research Industry

Collaborata launches in beta this week, bringing crowdfunding to the market-research business.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Want To Win $20,000? Submissions Are Open for the Insight Innovation Competition!

Submissions and voting are now open for the latest round of the Insight Innovation Competition (IIC), to be held at IIeX June 13-15.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Will You Leap Into the Future With Me? A Review of IIEX Europe 2016

Annie Pettit provides her take on the highlights of last week’s IIeX Europe event.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Why You Should Copy Other People’s Ideas.

CEO Series

Why You Should Copy Other People’s Ideas.

Mark Earls on why IIeX is an ideal opportunity to practice stealing other people’s ideas and getting ready to apply them to your day job.

Mark Earls

Mark Earls

CEO Series

Where Are They Now? Catching Up With IIC2016 EU Winners Dalia Research

Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

CEO Series

Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI

RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Trick or Treat, IIeX Style!

All of our events are 30% off for Halloween weekend only.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Where Are They Now? Catching Up With Insight Innovation Competition Winners Glimpzit

In preparation for the Insight Innovation Competition EU 2016, Gregg Archibald catches up with the winners of last year’s round, Glimpzit.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

CEO Series

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Fetch has built a model to empower consumers in the store to make the experience easier.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX

Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.

Tom H.C.

Tom H.C.

Insights Industry News

Guest Post: An IIeX Newbie Falls In Love

It’s fast, it’s hard selling, it’s a bit brash. But there was more. Exchange sessions that really opened up thought.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Brand Strategy

The A-Z of IIeX NA

Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.

Tom Ewing

Tom Ewing

Client Side Voices at IIeX

CEO Series

Client Side Voices at IIeX

IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Technology (ResTech)

Measurement Is Falling Short In A Cross-media World

Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Technology (ResTech)

20 Companies That Are “…The Breakthroughs We Have Been Waiting For…”

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

#IIEXHealth Recap: It’s All About the Patient

Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Brave Researchers? Help us to celebrate their stories.

Nominations are now open for the Ginny Valentine Badge of Courage Awards. When was the last time you described a market researcher as brave?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Happy Birthday, IIeX!

In celebration of IIeX’s 2nd birthday, for the next two days, take 30% off your registration for any upcoming event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Recognition for Movers and Shakers in Market Research Data Visualization

Sponsored by GreenBook and Infotools, the most recent DIVA was presented to Jason Anderson of Insights Meta, in Amsterdam.

Sue Cardwell

Sue Cardwell

IIeX EU 2015: Research Is Dead, Long Live Research

There are three big things I took away from an intense 48 hours of presentations and conversations at IIeX EU 2015.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Insights Industry News

Rubber … Meet Road. Time to Decide What to Do!

IIeX provided a lot of content to think about. Richard Evenson offers advice on moving from thinking to acting.

Richard Evensen

Richard Evensen

The New Math of Market Research: Growth = I x I x I

Day 1 of the Insight Innovation eXchange Conference set out to show us a new reality and define a new research paradigm.

Richard Evensen

Richard Evensen

CEO Series

Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU!

The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Qual Hackathon – A Chance To Co-Create Cutting Edge Qualitative Solutions

An all day, interactive, co-creation session where participants will be challenged to create new solutions to real business problems.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

A Cool IIeX Infographic from Netvibes

Our friends at Netvibes just sent over this nifty infographic on #IIeX social media activity and it’s pretty darn cool.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX On Demand: 500+ Presentations On Insight Innovation

IIeX On Demand: 500+ Presentations On Insight Innovation

Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

CEO Series

Visionaries, Innovators, Disruptors & Change Agents Wanted

The Call For Speakers for the next seven IIeX events are open. Join us in transforming the insights industry!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The 36 Most In-Demand Types Of Suppliers At IIeX

An analysis of the IIeX Corporate Partner Meetings in Atlanta, and what they might tell us about the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent

Day 3 of the IIeX NA conference focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent.

Paula Kramer

Paula Kramer

An IIeX Participant’s Take on Day 2

After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.

Paula Kramer

Paula Kramer

Research Methodologies

Day Two at IIeX NA 2014: Influence of Social and #MRX Future

Data Privacy, Social Sharing, and the Future of MR were some of the subjects that stood out from Day Two.

Isaiah Adams

Isaiah Adams

Client Account Analytics Director at Optimization Group

Top 5 Takeaways from IIeX Day 1

Personalizing MR, cheaper, faster, and higher quality research, and uncommon partnerships were among the topics on hand.

Paula Kramer

Paula Kramer

Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More

Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.

Isaiah Adams

Isaiah Adams

Client Account Analytics Director at Optimization Group

CEO Series

And The Finalists For The 7th Wave of the IIeX Competition Are…

Please join me in congratulating all of the competitors and the finalists competing in the 7th wave of the Insight Innovation Competition!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Time for IIeX? But I’m Still Working on My To-Do’s From Last Year!

As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year’s conference.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

12 Companies Delivering On The Unmet Needs Of Insights Clients

Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Can You Deliver On The Top 12 Unmet Needs Of Insights Clients?

Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Nominations Open For 2014 Ginny Valentine Badge of Courage Awards

The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Hacking The Gap Between Clients & Suppliers

At IIeX Amsterdam we introduced “Hacking Market Research” which unveiled a whole new way to deliver solutions to the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The 20 Capabilities Clients Were Looking For At IIeX

Corporate Partners scheduled over 80 private meetings with 55 different research suppliers at IIeX Europe. What were they looking for?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Key Learnings From IIeX Europe

Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (4 of 5): Data and Analysis

Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (2 of 5): Social Media

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

Phil Rance

Phil Rance

Research Technology (ResTech)

The Power Of Experiencing Disruptive Technology First Hand

The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Call For Speakers For IIeX North America Is Now Open!

Registration and call for speakers for Insight Innovation eXchange North America 2014 are now open.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

15 Unmet Needs Of Client Researchers & 17 Companies Rising To The Challenge

Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Wave 4 Of The Insight Innovation Competition Is Live!

Consumer Behavior

Wave 4 Of The Insight Innovation Competition Is Live!

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insight Innovation Comes To Europe!

The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Lessons Learned At #IIeX and What Happens Now

What does the success of the event mean for the industry as a whole and what will come next?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Fortune Favours The Brave: Our Adventures At IIeX Philadelphia

IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

#IIeX: Market Research Goes Nuclear

Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.

Snorri Gudmundsson

Snorri Gudmundsson

#IIeX: The Insight Innovation Exchange Summarized Using Online Buzz

Using Pulsar TRAC to track mentions of the conference and #IIeX to gather the digital buzz. That’s the next best thing to being there.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Talking Researchers Off the Ledge

Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.

TRC Market

TRC Market

#IIeX: Insight Innovation Challenge: A Rapid-Fire Series of Solutions for MR Clients

Each vendor had only 5 minutes to present. It was a rapid-fire series of great ideas. Following are summaries of each of the presentations.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Methodologies

#IIeX: They Showed You What?!

A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

#IIEX: Data Philanthropy: Giving and Receiving

Jeffrey Henning summarizes Ari Popper’s panel discussion on data philanthropy at IIeX in Philadelphia today.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

#IIeX: Inspiration for Disruptive Innovation

Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Technology (ResTech)

#IIeX Innovation Insight Competition

At the GreenBook Insight Innovation Exchange in Philadelphia today, the presentation round of the Insight Innovation Challenge was held.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

#IIeX: Frugal by Necessity or by Choice

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Qualitative Research

IIeX: Innovating when Your CEO Is Not a Genius

At the IIeX in Philadelphia, Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

IIeX – Digital Fitness: The New Insights Imperative

Brand Strategy

IIeX – Digital Fitness: The New Insights Imperative

Charles Vila, the VP of North American consumer insights for Campbell Soup Company, stresses the need for brands to become “digitally fit”.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

Announcing the finalists of the Insight Innovation Competition that will present at Insights Innovation eXchange in Philadelphia this June.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Insight Innovation Challenge: 22 Companies Transforming Market Research

Announcing the 22 companies that will present on the Top 25 Unmet Needs of Insights Clients at the IIeX event in Philadelphia next month.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Phase 3 Of The Insight Innovation Competition Is Live!

Submissions and voting for the Insights Innovation Competition are now open and will run through May 22, 2013.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Insights Industry News

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

ZappiStore Wins The Insight Innovation Competition Phase 2!

An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.

Brian Tarran

Brian Tarran

Editor at Research Live

Research Technology (ResTech)

A Chat With Social Media & Text Analytics Guru Seth Grimes

Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Insight Innovation Challenge: Defining The Unmet Needs Of Clients

Do you have consumer insights-related needs currently not being met? Challenge the consumer insights industry to answer your unmet needs!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Research rEvolution Starts In Philadelphia

The Research rEvolution Starts In Philadelphia

What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao Paulo

Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.

Ari Popper

Ari Popper

Research Technology (ResTech)

Who Are The Finalists Of The Insight Innovation Competition?

Announcing the finalists of the first round of the Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Addressing a glaring gap in the MR industry: a multi-approach and holistic platform dedicated to advancing innovation within this space.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Text Analytics Platform Provider Decooda Wins The Insights Innovation Competition

The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Have A Great Market Research Idea? Announcing The Insights Innovation Competition!

Submissions and voting for the Insight Innovation Competiton are open now and will run through Monday, October 24.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook