Archive for the ‘Insights’ Category

Machine Learning in Market Research

Posted by Brooke PattonThursday, October 19, 2017, 7:00 am No Comments
Machine learning is a buzzword in the industry. This post explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
This was posted under category: Big Data, Data, Emerging Techniques, Industry Trends, Innovation in Market Research, Insights, Market Research, Technology Tags: , , , , , , , ,

Brokers of Knowledge: The Currency of Market Research

Posted by Geoff LoweTuesday, October 17, 2017, 7:00 am No Comments
How do research companies deliver actionable insights that contribute to client's business success? Be brokers of knowledge.
This was posted under category: Business, Business Leadership, Business Practices, Industry Trends, Insights, Market Research, Market Research Companies Tags: , , , , , , , ,

What the Research Now & SSI Merger Really Means

Posted by Leonard MurphyMonday, October 16, 2017, 0:32 am 13 Comments
Research Now & SSI are merging, creating the newest Mega MR company. But the implications go far beyond a simple merger of sample companies and will have far reaching impact on almost all aspects of the insights industry.
This was posted under category: Best Market Research Companies, Branding, Business Leadership, Data, Digital Marketing, Economic Trends, General Information, Honomichl Top 50, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can Research be Right if the Participants are Wrong?

Posted by Hugh CarlingFriday, October 13, 2017, 7:00 am No Comments
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
This was posted under category: Industry News, Industry Trends, Insights, Market Research, Recruitment, State of the Industry Tags: , , , , , , , , , , ,

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Posted by Michael Sankey Ph.D. and Ken RobertsThursday, October 12, 2017, 7:00 am No Comments
Facial coding is a wildly used tool to measure emotions.This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
This was posted under category: Brands, Consumer Anthropology, Consumer Behavior, Consumers, Industry Trends, Insights, Trends Tags: , , , , , , , , , , , , ,

It’s time for the GRIT Survey – please participate now!

Posted by Leonard MurphyTuesday, October 3, 2017, 7:00 am 2 Comments
Please participate in the newest GRIT Survey and help us understand what’s shaping our industry. Your participation in the GRIT Survey makes the GRIT Report possible.
This was posted under category: Business Leadership, General Information, GRIT, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, State of the Industry, Trends Tags: , , , , , ,