Archive for the ‘Association News’ Category
Audience Measurement In An Age Of Chaos
Thursday, May 23, 2013, 8:18 am No CommentsAudience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading
Pew Research Discusses Google Consumer Surveys’ Fit for Purpose
Friday, May 17, 2013, 14:15 pm 1 CommentScott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading
Phase 3 Of The Insight Innovation Competition Is Live!
Friday, May 10, 2013, 9:31 am No CommentsHave an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading
Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics
Tuesday, April 30, 2013, 15:55 pm No CommentsOf the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading
Our Pick Of The Papers From ESOMAR Asia Pacific 2013
Friday, April 26, 2013, 16:33 pm No CommentsWhat’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading
Jeffrey Henning’s #MRX Top 10: Rage Globally, Analyze Universally
Wednesday, April 3, 2013, 0:35 am No CommentsOf the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading
Research & Technology: A Marriage Made in Hell?
Tuesday, April 2, 2013, 10:04 am 6 CommentsTechnology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading
A Day In The Life Of The Researchers Of The Future
Wednesday, March 27, 2013, 21:03 pm 3 CommentsHow the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading
#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice
Wednesday, March 20, 2013, 12:58 pm No CommentsESPN has partnered with Arbitron for TV and Radio data, and with Comscore for PC, Mobile, and set-top box data to produce a “Nationally projectable, five platform, cross platform measurement system,”. Continue reading
#reThink13 : The Four Horsemen of … The Resurrection
Wednesday, March 20, 2013, 7:16 am No CommentsWe’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. Continue reading




































