Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading »

Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading »

How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading »

ESPN has partnered with Arbitron for TV and Radio data, and with Comscore for PC, Mobile, and set-top box data to produce a “Nationally projectable, five platform, cross platform measurement system,”. Continue reading »

We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. Continue reading »