Archive for the 'Best Practices'

Editor’s Note: Sometimes I read something so brilliant that I am humbled, which is not an easy thing. This is one of those posts. This one should be required reading. By Ian Murray I was reminded of something Peter Rees said the other...
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  By Jeffrey Henning Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston today. While Pew Research remains committed to rigorous, probability-based...
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By Patricio Pagani The ‘data is the new oil’ metaphor is overused these days. And it’s not particularly apt. After all, we aren’t drowning in an excess of fossil fuels, are we? But if data is the fuel that powers your business, then we...
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By Jeffrey Henning Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted.  1.      UPDATED: The Top 25 Unmet Needs Of Insights Clients – Lenny Murphy highlights the top unmet needs of clients of...
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  It’s that time again folks; time to launch the 3rd Phase of the Insight Innovation Competition! Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is...
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  Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Here is the core of the announcement: Vision Critical, the leading...
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By Ron Sellers There’s an old adage in research:  Cheap, Fast, or Good…you can have any two of those three, but not all three.  A recent comment from a client-side researcher posted on Greenbook’s Insight Innovation Challenge made me...
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  By Joel Rubinson Traditional consumer segmentation can be maddening.  It is at the heart of marketing practice to group consumers into segments based on their needs and self-stated psychographic profiles and to then attempt to target a...
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    By Edward Appleton Week 6 of the Dan Ariely/Duke University Behavioral Economics (BE) online course (http://bit.ly/ZzUmWh ) is about Emotions; one of the first reading assignments focuses on a phenomenon called...
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By Jeffrey Henning Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted…  1.      The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm – Lenny Murphy of GreenBook Blog looks...
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