Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us. Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want to get in touch with, and how can I get them to talk to me? 2.) Contact: Where are the people I want to get in touch with, and how can I get them to talk to me? Continue reading »

During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market. Continue reading »

In spite of the technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old. When examining this shift, it is critical to keep in mind the ecosystem comprised of organizational structures, consumer behavior, next generation electronic devices, the many permutations of content, the incumbents and the new kids. There is no simple dichotomy. It is more complex than the novel eclipsing the outdated, as each of these elements coexist, contradict, complement, and confuse one another. Continue reading »

Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted. Continue reading »

Google Consumer Surveys is just one little brick in the wall of Google’s march towards becoming the world’s go-to company for all things analytic and intelligence. So, why are we acting so surprised? Continue reading »

Increasingly, insights are going to be so readily available (Google’s very recent foray into MR indicates a real sea-change could be underway) that the focus on tangible value-add needs to increase. Continue reading »

Behavioral economics, and the cognitive theories that underpin it, gives us insight into how people interpret the world, what people want, and the actions people take in response. It invalidates traditional methods of market research and marketing cliches – but only once it is taken seriously. Continue reading »

In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading »