Archive for the ‘Market Research Companies’ Category

Brokers of Knowledge: The Currency of Market Research

Posted by Geoff LoweTuesday, October 17, 2017, 7:00 am No Comments
How do research companies deliver actionable insights that contribute to client's business success? Be brokers of knowledge.
This was posted under category: Business, Business Leadership, Business Practices, Industry Trends, Insights, Market Research, Market Research Companies Tags: , , , , , , , ,

What the Research Now & SSI Merger Really Means

Posted by Leonard MurphyMonday, October 16, 2017, 0:32 am 13 Comments
Research Now & SSI are merging, creating the newest Mega MR company. But the implications go far beyond a simple merger of sample companies and will have far reaching impact on almost all aspects of the insights industry.
This was posted under category: Best Market Research Companies, Branding, Business Leadership, Data, Digital Marketing, Economic Trends, General Information, Honomichl Top 50, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

It’s time for the GRIT Survey – please participate now!

Posted by Leonard MurphyTuesday, October 3, 2017, 7:00 am 2 Comments
Please participate in the newest GRIT Survey and help us understand what’s shaping our industry. Your participation in the GRIT Survey makes the GRIT Report possible.
This was posted under category: Business Leadership, General Information, GRIT, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, State of the Industry, Trends Tags: , , , , , ,

The Statistics and Statistical Tools Used in Market Research in 2017

Posted by Ray PoynterWednesday, September 6, 2017, 7:00 am 3 Comments
In August NewMR ran a survey about the sorts of statistics and statistical tools used by market researchers and gathered the views of over 300 people. Ray Poynter has created a short summary which shares the top four findings and the two key charts.
This was posted under category: Data, Data Visualization, Industry News, Industry Trends, Insights, Market Research, Market Research Companies, Research Companies, State of the Industry, Trends Tags: , , , , , , , , ,

The Innovation Imperative: Incremental vs. Disruptive

Posted by Laura LiversMonday, August 21, 2017, 6:00 am No Comments
How does innovation drive business? It's time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
This was posted under category: Business, Business Leadership, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, State of the Industry Tags: , , , , , , , , ,

What’s Hot on Collaborata

Posted by Peter ZolloWednesday, August 16, 2017, 6:00 am No Comments
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!
This was posted under category: Brands, Business, Co-creation, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Industry News, innovation, Innovation in Market Research, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Introducing Savio: A Marketplace for the Insights Industry

Posted by Leonard MurphyThursday, August 10, 2017, 7:00 am 3 Comments
In response to trends in marketing research as well as in the broader economy, GreenBook has been working to create an online marketplace for the insights industry. We’re now launching the platform in beta and would like to invite you to explore Savio - the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
This was posted under category: Business, Human Capital, Market Research Companies, Technology, Trends Tags: , , , , , , , ,