Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.

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This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won’t be a tipping point, it will be an avalanche of change. Continue reading »

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading »

During my time with the Canadian MR community an insight crystallized for me: that the transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before, but as I heard the other presentations and talked to folks what I realized was that from a business health standpoint, one of the only viable paths existing MR firms have is to begin incorporating things like social media analytics, mobile methods, biometrics and communities into their current toolbox by crafting hybrid approaches that marry the best of traditional techniques with the newer stuff. Continue reading »

Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

I have pulled a snapshot from the banners that show the Top 10 and the breaks by Client/Supplier and tenure. I also added their previous ranking information and indicated the change from 2010. More analysis will be in the report, due to be published in February. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration of my favorite tracking study has taught me an important lesson that I think deserves to be shared with the industry. Continue reading »