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Archive for the ‘Innovation in Market Research’ Category

What Do Clients Think About MR Impact?

Posted by Niels SchillewaertThursday, November 20, 2014, 9:54 am 3 Comments
As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Data Science Friend or Foe of Marketing Research?

Posted by Kevin GrayWednesday, November 19, 2014, 9:29 am 2 Comments
The term data science has entered business vernacular with a bang...but what exactly is it?
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Text Analytics, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Michelle Adams 2 Minute Review of NIMF

Posted by Leonard MurphyFriday, November 14, 2014, 11:06 am No Comments
Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum, with the key learnings and outcomes from the event.
This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Text Analytics, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Qual Evolving to Extinction?

Posted by Jim BrysonTuesday, November 11, 2014, 6:49 am 13 Comments
We know that qualitative research is evolving. But, is it thriving or dying?
This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,