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Archive for the ‘Innovation in Market Research’ Category

How Brands Really Grow 4: Great Advertising

Posted by Jan HofmeyrThursday, May 28, 2015, 8:19 am No Comments
One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

20 Companies That Are “…The Breakthroughs We Have Been Waiting For…”

Posted by Leonard MurphyMonday, May 25, 2015, 14:27 pm No Comments
Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Hacking & Collaborating: Disruptive Innovation through Inspiration

Posted by Kevin LonnieWednesday, May 20, 2015, 8:45 am 3 Comments
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and proposed solutions. This inspiration, dare we say foresight, becomes the spark to drive innovation.
This was posted under category: Best Practices, Business Practices, Co-creation, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: The Secret To Success In 30 Years Is…

Posted by Jeffrey HenningTuesday, May 19, 2015, 10:31 am No Comments
A sneak peek of the upcoming GRIT report section "If market researchers want to be successful in 30 years, the one thing they should be doing right now is…"
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

On Technology & Human Nature (And What It Means For Marketing Insights)

Posted by Todd PowersMonday, May 18, 2015, 6:58 am 1 Comment
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering against those motivational needs is a cornerstone of marketing strategy. And it might just help us to anticipate the "science fiction" of today that will become science fact tomorrow.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

Posted by Mark MichelsonTuesday, May 12, 2015, 7:56 am 1 Comment
Without question, the rapid adoption of smartphones is not only changing shopper behavior in many categories, but is also providing new ways for researchers to better understand consumers and their behavior in store.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Marketing doesn’t Always Get the Research it Needs, But Usually What it Deserves

Posted by Denyse Drummond-DunnWednesday, May 6, 2015, 8:35 am 3 Comments
Poor briefing by marketing results in a poor market research brief to the supplier. If you too are sometimes dissatisfied with your results, then read on for some useful tips on how you can get the information you need.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

#IIEX Health Recap: It’s All About the Patient

Posted by Leonard MurphyTuesday, May 5, 2015, 10:13 am No Comments
The IIEX Health conference took place on the 29th of April at the WHYY center in Philadelphia. Speakers from the pharmaceutical industry, software and research organizations were well represented making it a very fecund forum for ideas.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,