Innovation In Market Research

Archive for the ‘Innovation in Market Research’ Category

#IIeX: They Showed You What?!

Posted by Jeffrey HenningTuesday, June 18, 2013, 17:42 pm 1 Comment

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Proctor & Gamble shared a research request that demonstrates the intimacy and comfort that research participants have with their smart phones. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Effective Marketing, Events, Innovation in Market Research, Marketing, Mobile Research, Online Qualitative Research, Research Industry Trends Survey, Respondent Engagement, Voice of Costumer (VOC) Tags: consumer behavior, data collection, data collection challenges, Events, Field Agent, IieX, innovation, Insight Innovation Exchange, market research, mobile crowdsourcing, P&G, Proctor & Gamble, smartphones

#IIeX: Data Philanthropy: Giving and Receiving

Posted by Jeffrey HenningTuesday, June 18, 2013, 14:19 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Ari Popper led a panel discussion on data philanthropy and began with “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea.” Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Research Industry Trends Survey, Respondent Engagement Tags: AMP, Collaborate, collaboration, data collection, data philanthropy, Events, Iceland Development Agency, IieX, innovation, Insight Innovation Exchange, market research, Open data, partners, predictive model, RIWI, social, Viacom, World Bank

#IIeX: Inspiration for Disruptive Innovation

Posted by Dana StanleyTuesday, June 18, 2013, 12:36 pm No Comments

Imran Anwar of Microsoft helped set the stage for Day 2 at the GreenBook Insight Innovation eXchange (#IIeX) event in Philadelphia with a thoughtful analysis of disruptive innovation in the past, present and future. Continue reading »

This was posted under category: Behavioral Economics, Big Data, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media Tags: Big Data, cloud, convergence of convergence, emerging techniques, Events, Gorilla Glass, IieX, innovation, Insight Innovation Exchange, market research, Microsoft, Mobile Globalization, Mobile Research, mobility, Mobilization Globalization, smartphones, social, Strategy Consulting, technology, technology analytics

#IIeX Innovation Insight Competition

Posted by Jeffrey HenningMonday, June 17, 2013, 19:10 pm No Comments

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today the presentation round of the Insight Innovation Challenge was held. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Events, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research Tags: Abacus Data, AnswerTap, best practices, creativity. culture, digital, digital marketing revolution, emerging, emerging techniques, Events, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Inviso, market research, marketing, Raw Data, RIWI, strategic value, Tastemakers Research Group, transformation, trends

#IIeX: Frugal by Necessity or by Choice

Posted by Jeffrey HenningMonday, June 17, 2013, 13:38 pm 1 Comment

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have we forgotten how to innovate outside of our codified bast-practice models?” Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Marketing, Mobile Research, Online Research, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, consumer behavior, consumers, creativity. culture, emerging techniques, Events, human capital, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Exchange, market research, Respondent Engagement, strategic value, strategy, technology, user experience

#IIeX: Digital Fitness: The New Insights Imperative

Posted by Jeffrey HenningMonday, June 17, 2013, 12:06 pm 1 Comment

Insight Innovation Exchange (#IIeX) in Philadelphia starts off with the VP of North American consumer insights for Campbell Soup Company stressing the need for brands to become “digitally fit”. Continue reading »

This was posted under category: Analytics, Best Practices, Branding, Business Practices, Consumer Technology, Data Visualization, Digital Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Respondent Engagement Tags: consumer behavior, digital, emerging techniques, Events, IieX, innovation, Innovation in Market Research, Insight Innovation, market research, mobile, Mobile Research, technology

#ARFAM8 : Cross platform measurement – How ESPN is moving the chains upfield

Posted by Joel RubinsonFriday, June 14, 2013, 6:52 am No Comments

Second in a series of blogs by Joel Rubinson from the ARF Audience Measurement Conference 8.0 about the marketing challenges and opportunities of our brave new digital world. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Social Media, State of the Industry Tags: #ARFAM8, advanced analytics, AM8, Arbitron, ARF Audience Measurement, associations, Big Data, brands, business leadership, change, Channel 9, Clear Channel, Comscore, consumer behavior, consumers, Cracking the Cross Media Code, cross-platform measurement, digital radio signals, Earned, emerging, emerging techniques, ESPN, Glenn Enoch, industry news, innovation, Innovation in Market Research, insights, Integrated Media Research, Joel Rubinson, Key moments, leadership, market research, marketing, Marketing Mix Modeling, mobile platforms, multi-screen, multiplatform measurement, Nine Entertainment, Owned media, Paid, PC, PPM radio rating, Privacy, Project Blueprint, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, single-source measures, smartphone, Social Media, Steve Weaver, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, user experience

The Coming Rebirth of Market Research?

Posted by Larry Friedman, Ph.D.Thursday, June 13, 2013, 7:32 am 7 Comments

Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Data Visualization, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ad tracking research, banner and crosstab specs, behavioral economics, best practices, Big Data, business leadership, change, consumer behavior, correlation with behavior, data collection, data integration, Data Scientist, descriptive analysis, digital ads, door-to-door interviewing, emerging, emerging techniques, Google Consumer Surveys, human capital, hybrid approaches, innovation, Innovation in Market Research, insights, interviews, Larry Friedman, leadership, location-based sm, market research, market research industry, market researchers, marketers, marketing, micro surveys, mobile, model, neuroscience, Nonreactive Research, online surveys, passive listening, phone interviewing, Predictions, purchase intent, questionnaire design, questionnaires, research method, Respondent Engagement, sample design, Social Science Methodology, strategic value, strategy, survey research, technology, TNS, transformation, trends, triangulate, TV ad exposure, Unobtrusive Measures

#ARFAM8 : Measurement issues from the CEO perspective

Posted by David BrudenellWednesday, June 12, 2013, 9:15 am No Comments

Two CEOS speak about the experience with media measurement. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: #ARFAM8, advanced analytics, AM8, ARF Audience Measurement, associations, Big Data, Bill Rose, Bob Pittman, brands, business leadership, change, Channel 9, Clear Channel, consumer behavior, consumers, cross-platform measurement, David Brudenell, digital radio signals, Earned, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Key moments, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, Nine Entertainment, Olympic media, Owned media, Paid, PC, PPM radio rating, Premiere Networks, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, Steve Weaver, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, user experience

Don’t Overlook Research’s “Other” Benefit

Posted by Adam RossowWednesday, June 12, 2013, 7:51 am 1 Comment

Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point. Continue reading »

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Research Games, Respondent Engagement, State of the Industry, Voice of Costumer (VOC) Tags: Adam Rossow, best practices, brands, business leadership, consumers, creativity. culture, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, insights, leadership, market research, marketing, Respondent Engagement, strategy, touch points, transformation, trends, user experience

Ellie Hutton: Thanks for sharing Jeffrey. I'm enjoying your post...
Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...