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Archive for the ‘Innovation in Market Research’ Category

The Upside to the Facebook and OkCupid Experiments

Posted by Allan FromenThursday, August 14, 2014, 9:08 am No Comments
While I recognize the ethical concerns, they are outweighed by my enthusiasm for greater scientific insights and optimism for potential new discoveries. In that regard, I applaud Facebook and OkCupid for releasing the results of their studies, and wish more companies would do the same.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Firming Up the Foundations of Neuromarketing: A Review of Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

Posted by Steve GencoTuesday, August 12, 2014, 10:52 am 3 Comments
An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy the most thorough, yet accessible, scientific introduction to the field yet written.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Guest Post: Bo Mattsson of Cint On The Growth Of DIY Sampling Technology

Posted by adminMonday, August 11, 2014, 7:07 am 2 Comments
The Market Research industry as a whole has started to accept and, in part, embrace an array of DIY research tools into the day-to-day research tool kit. How have researchers turned a development seen as one of the greatest challenges of the past ten years into an opportunity for innovation and positive change?
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Research, social sample, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: C’est la Vie, around the World

Posted by Jeffrey HenningTuesday, August 5, 2014, 10:11 am No Comments
Of the 2,105 unique links shared on #MRX last week, here are 10 of the most retweeted:
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Fresh Voices, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Big Picture of the Trends in Mobile Market Research

Posted by Ray PoynterWednesday, July 30, 2014, 8:00 am No Comments
Marketers, insight professionals, and market researchers need to be aware that mobile is already a major part of existing research methods. So, here is my Big Picture of the Key Trends in Mobile Market Research.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, social sample, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,