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Archive for the ‘Innovation in Market Research’ Category

Jeffrey Henning’s #MRX Top 10: 7 More Women + 3 Ways CMOs Ignore Data at Their Peril = 10 Top Stories

Posted by Jeffrey HenningMonday, May 4, 2015, 8:30 am No Comments
Of the 8,415 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted...
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, GRIT, Health, Human Capital, Industry Trends, Innovation in Market Research, insourcing, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Preview of the Spring 2015 GRIT Report

Posted by Dana StanleyFriday, May 1, 2015, 12:24 pm No Comments
Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report. Leonard Murphy will lead a panel of experts in a discussion of key findings from the report.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, GRIT, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromarketing, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry Tags: , , , , , , , , , , , ,

The Top 10 Most Innovative Supplier Companies in Market Research (GRIT Spring 2015 Sneak Peek)

Posted by Leonard MurphyTuesday, April 28, 2015, 21:25 pm 1 Comment
As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, General Information, GRIT, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Research Industry Trends Survey, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can Market Research Make Big Data More Human?

Posted by Colin StrongTuesday, April 28, 2015, 9:11 am 3 Comments
The market research skill set should be very much in demand in a big data environment. The challenge is repositioning the industry so that we are defined less by the tools that we use, and more in terms of the skill sets that allow better to navigation and understanding of big data assets.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Text Analytics, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Want To Win $25,000? Submissions & Voting Are Open for the Insight Innovation Competition at IIeX North America 2015!

Posted by Leonard MurphySunday, April 26, 2015, 12:31 pm No Comments
Submissions and voting are now open for the latest round of the Insight Innovation Competition (IIC), to be held at the Insight Innovation eXchange (IIeX) 15-17 June in Atlanta.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Conduct Online Qualitative Research To Test Ads

Posted by Paul Rubenstein, Ph.DThursday, April 23, 2015, 8:21 am 1 Comment
The confluence of broadband connectivity, digital technology, and the comfort level and skill of consumers in communicating so easily and so well within computer-mediated environments has made the need to conduct F2F qualitative research increasingly threadbare.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Avoid Disruption In Business And In Life

Posted by David RabjohnsWednesday, April 22, 2015, 10:56 am No Comments
Market research has historically done a poor job of helping companies avoid disruption. We are good at tweaking the known but not so good at spotting the next chapter.  To underline this fact 89% of firms that were on the Fortune 500 list in 1955 are gone. Companies like National Sugar, Detroit Steel and Studebaker all disrupted out of existence. This post, and the accompanying Ted talk, will argue that traditional market research techniques focus too much on the easy rational (system two) analysis vs. the more emotional (system one) world that we live in.  It will also share a new approach to exploring those primal system one motivations in order to avoid disruption.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Neuromarketing, Online Research, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,