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Archive for the ‘Innovation in Market Research’ Category

While Some Things Change, Others Will Stay The Same

Posted by Zontziry JohnsonTuesday, September 1, 2015, 7:13 am 3 Comments
The market research best practices of yesterday and today will be the same core best practices of tomorrow, no matter how different and widespread the technologies may become that are used to collect that information.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Reports and Whitepapers, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Posted by Leonard MurphySunday, August 30, 2015, 14:48 pm 3 Comments
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
This was posted under category: Analytics, Association News, Business Leadership, Business Practices, Consumer Anthropology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Media Analytics: Promises, Challenges and the Future

Posted by Kevin GrayFriday, August 28, 2015, 7:02 am No Comments
Is social media an asteroid streaking towards traditional marketing research or is it a valuable complement rather than a complete substitute?
This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Reports and Whitepapers, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Envisioning 2025: Five Technology Changes That Will Reshape Customer Behavior And What They Mean For Customer Intelligence

Posted by Ray PoynterWednesday, August 26, 2015, 10:13 am 1 Comment
The technology-driven changes over the next ten years will be immense. Here are five changes that will shape customer behavior and what they mean for companies.
This was posted under category: Analytics, Big Data, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,