Archive for the ‘Innovation in Market Research’ Category

What the Research Now & SSI Merger Really Means

Posted by Leonard MurphyMonday, October 16, 2017, 0:32 am 9 Comments
Research Now & SSI are merging, creating the newest Mega MR company. But the implications go far beyond a simple merger of sample companies and will have far reaching impact on almost all aspects of the insights industry.
This was posted under category: Best Market Research Companies, Branding, Business Leadership, Data, Digital Marketing, Economic Trends, General Information, Honomichl Top 50, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

It’s time for the GRIT Survey – please participate now!

Posted by Leonard MurphyTuesday, October 3, 2017, 7:00 am No Comments
Please participate in the newest GRIT Survey and help us understand what’s shaping our industry. Your participation in the GRIT Survey makes the GRIT Report possible.
This was posted under category: Business Leadership, General Information, GRIT, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, State of the Industry, Trends Tags: , , , , , ,

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Innovation Imperative: Incremental vs. Disruptive

Posted by Laura LiversMonday, August 21, 2017, 6:00 am No Comments
How does innovation drive business? It's time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
This was posted under category: Business, Business Leadership, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, State of the Industry Tags: , , , , , , , , ,

What’s Hot on Collaborata

Posted by Peter ZolloWednesday, August 16, 2017, 6:00 am No Comments
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!
This was posted under category: Brands, Business, Co-creation, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Industry News, innovation, Innovation in Market Research, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , ,