Archive: innovation

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The Prompt

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...

SW

Simon Wyld

Senior Vice President at Behaviorally

Cracker Jack Gems of Innovation Jargon

Research Methodologies

Cracker Jack Gems of Innovation Jargon

Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...

Sasha McCune

Sasha McCune

Director at Conifer Research

Best of: Zappi – Net Zero and Hybrid Leadership in 2022
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

GreenBook Announces Finalists for the 2023 Insight Innovation Competition

Greenbook Company News

GreenBook Announces Finalists for the 2023 Insight Innovation Competition

Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...

Greenbook

Greenbook

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

Research Methodologies

Collaborative Intelligence: Leveraging the Intersection of the Information Industries

What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...

Emily James

Emily James

Insights Marketer at FlexMR

Healthcare Insights in 2023: The Year of Innovative Transformers

Healthcare Insights in 2023: The Year of Innovative Transformers

A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...

Daniel S.

Daniel S.

CEO and President at Apollo Intelligence, LLC

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Focus on APAC

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Focus on APAC

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Innovation Management: Learning by Doing (Part Eight)

Monthly Dose of Design

Innovation Management: Learning by Doing (Part Eight)

Learning by doing for innovation.

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

3 Emerging Qualitative Research Trends to Watch

3 Emerging Qualitative Research Trends to Watch

Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...

Emily James

Emily James

Insights Marketer at FlexMR

How to Survive—And Even Thrive—During A Recession with Market Research

How to Survive—And Even Thrive—During A Recession with Market Research

It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands…

William Cimarosa

William Cimarosa

VP of Market Research at Suzy

How to Navigate the Metaverse

Executive Insights

How to Navigate the Metaverse

When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think o...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Innovation Management: Breakthrough/Radical Innovation (Part Three)

Monthly Dose of Design

Innovation Management: Breakthrough/Radical Innovation (Part Three)

Diving into breakthrough/radical innovation and how it applies to MR.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Innovation Management: Sustaining Innovation (Part Two)

Monthly Dose of Design

Innovation Management: Sustaining Innovation (Part Two)

Digging deeper into “sustaining innovation” and its relevancy to MR.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Innovation Management (Part One)

Monthly Dose of Design

Innovation Management (Part One)

The first installment of a new 12-part series on innovation.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising

LevelUP Your Research

Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising

Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

5 Upcoming Travel Trends Pushed by UX Innovation

Artificial Intelligence and Machine Learning

5 Upcoming Travel Trends Pushed by UX Innovation

New UX innovations are driving changes in the travel industry.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

Cannabis – Just Business?

Executive Insights

Cannabis – Just Business?

The implications of the budding cannabis industry.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Focus on APAC

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Talking COVID-19, Gen Z, TikTok, and the music industry.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Interview with Dan Womack

CEO Series

Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Layer-on-Layer: A Look at Additive Manufacturing in 2021

Executive Insights

Layer-on-Layer: A Look at Additive Manufacturing in 2021

Additive manufacturing is almost synonymous with 3-D printing.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Combining the Lean Startup and Design Thinking for Market Research (Part Three)

Research Methodologies

Combining the Lean Startup and Design Thinking for Market Research (Part Three)

Combine the Lean Startup and Design Thinking strengths for innovation.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Considering Chatbots and Consumer Interaction in 2021

Executive Insights

Considering Chatbots and Consumer Interaction in 2021

The new age of superb customer service and returns on investments.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Consumer Behavior

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Automating the data collection process can help companies.

Greg Dunbar

Greg Dunbar

EVP, Enterprise Solutions at Clint

Interview with Craig Stevens, CEO of CoolTool

CEO Series

Interview with Craig Stevens, CEO of CoolTool

Building businesses from start-up to growth phase.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Health and Your Business: Is Your Brand Fit for the Future?

Brand Strategy

Brand Health and Your Business: Is Your Brand Fit for the Future?

Building and maintaining brand health moving forward.

Richie Heron

Richie Heron

VP Methodology at Toluna

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Getting It Right with Hunter Thurman of Alpha-Diver

Behavioral Science

Getting It Right with Hunter Thurman of Alpha-Diver

The model-based approach helps to understand drivers of human behavior.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two)

Research Methodologies

How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two)

Lean Startup what is it, why it’s relevant to you, and its advantages.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Key to Predicting Growth to Drive Innovation

Focus on APAC

The Key to Predicting Growth to Drive Innovation

Deciphering growth opportunities can be used to drive innovation.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

The Newest Edition of the GRIT Report is Here

The Newest Edition of the GRIT Report is Here

Featuring this year’s GRIT Most Innovative Supplier and Client lists.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Design as a Strategy (Part 3)

Research Methodologies

Design as a Strategy (Part 3)

Innovate your research with 4 design as strategy principles.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption
Scott Litman

Scott Litman

Managing Partner, Lucy at Strategy Director, 438 Marketing

The New Dynamics of Online Sample Quality

Artificial Intelligence and Machine Learning

The New Dynamics of Online Sample Quality

The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.

Bob Fawson

Bob Fawson

EVP, Business Operations and VP Global Knowledge Management at Dynata

Doing More With Less – Identifying Opportunities For Operational Innovation

Insights Industry News

Doing More With Less – Identifying Opportunities For Operational Innovation

Operational innovation frees up researchers and resources to spend time on the things that matter most.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

The Top 19 Emerging Methods In Market Research

The Top 19 Emerging Methods In Market Research

The shift to “everything digital” in 2020 is apparent in the top emerging methods.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Accelerating Innovation Adoption with Behavioral Economics

Accelerating Innovation Adoption with Behavioral Economics

Learn the 3 factors to accelerate adoption success.

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

Why Intelligent Machines will be the Key to Human-Centered Innovation

Research Methodologies

Why Intelligent Machines will be the Key to Human-Centered Innovation

How to power innovation from the ground up.

Sandro Kaulartz

Sandro Kaulartz

Memories of the Future

Research Methodologies

Memories of the Future

5 steps to practice emergent thinking.

Manisha Dikshit

Manisha Dikshit

Why ‘No Question Research’ Will Be the Next Big Thing

Research Technology (ResTech)

Why ‘No Question Research’ Will Be the Next Big Thing

How ‘No Question Research’ will eliminate research waste.

Wim Hamaekers

Wim Hamaekers

How Technology is Changing the Fashion Industry

Research Technology (ResTech)

How Technology is Changing the Fashion Industry

The future of fashion is evolving with the latest trends in tech.

Simran Sethi

Simran Sethi

A New Manifesto for the Insights Industry

Research Methodologies

A New Manifesto for the Insights Industry

Susan Schwartz McDonald gives a thought-provoking and provocative take on where the insights industry needs change.

Susan Schwartz

Susan Schwartz

President & CEO at NAXION

Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research

CEO Series

Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research

Use your sense of adventure and see how your exploratory research can improve.

Simon Kearney

Simon Kearney

It’s Time To Believe The Hype On Blockchain

Research Technology (ResTech)

It’s Time To Believe The Hype On Blockchain

Lenny Murphy explains why he believes that we are on the cusp of the next great disruptive technology for research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The State of Marketing Research Innovation

CEO Series

The State of Marketing Research Innovation

Commending the transformation of insights technologies and methods

Tom H.C.

Tom H.C.

Building a Culture of Innovation in Market Research: A User’s Guide

CEO Series

Building a Culture of Innovation in Market Research: A User’s Guide

Cultivating an innovative culture in MR to drive growth, performance and valuation

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Why Your Next Breakthrough Won’t Happen at Your Desk

Brand Strategy

Why Your Next Breakthrough Won’t Happen at Your Desk

Innovation happens when you intentionally step away from your typical workstation and into inspiring places.

Matt Johnson

Matt Johnson

4 Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

Brand Strategy

4 Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

Applying human-centricity in market research

Jessica Long

Jessica Long

Research Director at LRWTonic

Overcoming the Barriers to Lean Innovation in the Enterprise

Brand Strategy

Overcoming the Barriers to Lean Innovation in the Enterprise

Insights from Bob Dorf, Cindy Alvarez, and Aaron Eden

Mike Fishbein

Mike Fishbein

Where Has Culture Been Hiding?

Research Methodologies

Where Has Culture Been Hiding?

Adding culture back into market research.

Oliver Sweet

Oliver Sweet

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Research Technology (ResTech)

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

Monica Zinchiak

Idea Meritocracy & Its Implications for Market Research

Research Technology (ResTech)

Idea Meritocracy & Its Implications for Market Research

Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

The Challenge of Scale: Does Your Business Model Support Growth?

Insights Industry News

The Challenge of Scale: Does Your Business Model Support Growth?

Ready to scale your business? Learn five powerful steps to successful scaling.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Machine Learning in Market Research

Research Technology (ResTech)

Machine Learning in Market Research

Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.

Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

Automating My Job

Research Technology (ResTech)

Automating My Job

Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?

Kevin Gray

Kevin Gray

President at Cannon Gray

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Research Technology (ResTech)

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.

Michael Sankey

Michael Sankey

Singing a New but Familiar Tune

Insights Industry News

Singing a New but Familiar Tune

System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.

Chasson Gracie

Chasson Gracie

Personal Data: The Ultimate Commodity?

Insights Industry News

Personal Data: The Ultimate Commodity?

In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Purpose Built Innovation: Aligning Product to Need

Insights Industry News

Purpose Built Innovation: Aligning Product to Need

Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

Top 7 Video Content Analysis Tools

Research Technology (ResTech)

Top 7 Video Content Analysis Tools

Mike Kuehne investigates the landscape of video analysis tools and their common applications.

Mike Kuehne

Mike Kuehne

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

CEO Series

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Innovation Imperative: Incremental vs. Disruptive

Insights Industry News

The Innovation Imperative: Incremental vs. Disruptive

It’s time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

What’s Hot on Collaborata

What’s Hot on Collaborata

Profiling two projects currently funding on market research marketplace Collaborata.

Peter Zollo

Peter Zollo

Introducing Savio: A Marketplace for the Insights Industry

Research Technology (ResTech)

Introducing Savio: A Marketplace for the Insights Industry

Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future of Video for MRX

Research Technology (ResTech)

The Future of Video for MRX

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince

Alistair Vince

Empathy<sup>2</sup> – An Innovation Catalyst

CEO Series

Empathy<sup>2</sup> – An Innovation Catalyst

Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

CEO Series

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Causation: The Why Beneath The What

CEO Series

Causation: The Why Beneath The What

Can market research predict what consumers will do next? Find out in this interview with Tyler VanderWeele on causal analysis.

Kevin Gray

Kevin Gray

President at Cannon Gray

Brand Strategy

The Top 50 Most Innovative Research Suppliers of 2017

An excerpt from the most recent GRIT Report, including the “GRIT 50” ranking of the most innovative research suppliers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Gradient Boosting: The Coolest Kid on the Machine Learning Block

Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.

Jake Hoare

Jake Hoare

Research Technology (ResTech)

The Solar System of Social Media

If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Insights Industry News

Growing the Industry by Funding More Research – Part Seven

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

Peter Zollo

CEO Series

If You Build It, They WON’T Come Willingly! Building An Innovation Mindset & Culture

Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.

Shawn Nason

Shawn Nason

Research Technology (ResTech)

When Its Time to Change: Transitioning Your Data Collection Platform

There are a multitude of options for data collection platforms. When is it time to change, and how do you transition successfully?

Jitesh Marlecha

Jitesh Marlecha

Assistant Vice President at Ugam

Q1-Q2 2017 GRIT Report Ranks 50 Most Innovative Companies in Market Research

The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The True Value of Trends Insight is Knowing When and How to Apply It

Trends are an easy bandwagon to join; however, companies need to consider if they are right for their brand and its goals before hopping on.

Amber Davis

Amber Davis

GRIT Sneak Peek: Adoption and Consideration of Automation Platforms

From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Real-Time Market Research

What is real-time market research and how does it change the way researchers understand an experience?

Andrew Konya

Andrew Konya

CEO at Remesh

Research Technology (ResTech)

The Future of Research is not AI but IA

Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.

Stephen Phillips

Stephen Phillips

Research Technology (ResTech)

GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920

Increased technology has made location-based consumer research less complicated and expensive to obtain.

Chris St.

Chris St.

4 Design Principles to Help You Build More Actionable Insights

CEO Series

4 Design Principles to Help You Build More Actionable Insights

This Big Ideas article discusses four design principles that can be used to build more actionable insights.

Ingvald Smith

Ingvald Smith

CEO Series

Marketing Research + Digital Data = Amazing Results. PROVEN

Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

How Lucid CEO Patrick Comer Plans To Transform Insights

CEO Series

How Lucid CEO Patrick Comer Plans To Transform Insights

An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

How Isobar Is Redefining The Digital Agency/Insights Consultancy Model

An interview with Isoabr co-CEO Jeff Maling on what an integrated digital agency and advnaced research organization looks like.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Automated Market Research: Set Me Free

Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.

Stephen Phillips

Stephen Phillips

Insights Industry News

Living in a Rapid Response World

How do researchers balance big data in a time-starved world to deliver timely insights?

Rick West

Rick West

Research Technology (ResTech)

Cheap, Fast & Easy

In the not-so-distant future, market research will be available and affordable to companies of all sizes.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Research Technology (ResTech)

Connecting with the Internet of Things

What is the Internet of Things (IoT) and what does it have in store for the future?

Kevin Gray

Kevin Gray

President at Cannon Gray

Research Technology (ResTech)

How to Put Quality into Automated Market Research

Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output.

Nik Samoylov

Nik Samoylov

Research Methodologies

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

Katja Cahoon explores the challenges and benefits of online qualitative research.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

What Got Us Here Won’t Get Us There

Insights Industry News

What Got Us Here Won’t Get Us There

When embracing new ideas and innovation for the future, organizations also need to take stock of what needs to be stopped in the present.

Isaac Rogers

Isaac Rogers

at Schlesinger Group

Research Methodologies

Getting to Know You: Employing Empathy to Holistically Understand Your Consumer

To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Research Technology (ResTech)

Marketing Analytics for Data Rich Environments

Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Insights Industry News

Innovate With Confidence, Not Buzzwords

Too many organizations resort to innovation theater, but the only real option is to replace buzzwords with action.

Thor Ernstsson

Thor Ernstsson

Research Methodologies

Some Help in Evaluating Subconscious, Implicit, System 1 Measures

If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.

Paul Conner

Paul Conner

3 Reasons Why Online Surveys are Better Today Than A Year Ago

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

Research Methodologies

Using Text Analytics to Tidy a Word Cloud

The trick to a great word cloud is to first tidy up the raw text using automated text analytics.

Tim Bock

Tim Bock

Research Methodologies

The NPS Recoding Trick: The Smart Way to Compute the Net Promoter Score

Tim Bock shares a smarter way of calculating the Net Promoter Score.

Tim Bock

Tim Bock

Insights Industry News

Food for Thought: Challenges and Ideas for Addressing Bias

If given the right tools, bias can be overcome.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms

We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Seeing is not Believing

Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich

Gera Nevolovich

Insights Industry News

Growing the Industry by Funding More Research – Part Six

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

Peter Zollo

Key Takeaways from 2017 #SXSW

The key topics from the SXSW Interactive Festival provided signals for how we can approach reaching audiences in innovative ways.

Joe Piteo

Joe Piteo

Business Development Lead at SapientRazorfish

Research Technology (ResTech)

Market Research Automation: Our Greatest Fear or Innovation?

What new accomplishments may market researchers reach if they had better-thinking machines to assist them?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Welcome to the Third Age of Focus Groups

Research Methodologies

Welcome to the Third Age of Focus Groups

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

CEO Series

Walking The Rainbow Bridge To Insights Asgard With OdinText: An Interview with Tom H. C. Anderson

An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The One Thing Most Consumer Research Companies Are Missing

Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?

Nicholas Licitra

Nicholas Licitra

Research Methodologies

Weighted NPS Scores: All customers are equal, but some are more equal than others

Very few companies and models actually take into account the customer profile when reporting out NPS Scores.

Vivek Bhaskaran

Vivek Bhaskaran

Research Technology (ResTech)

Sentiment Analysis is Simple (a Trump’s Tweets Example)

Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

Chris Facer

Chris Facer

Edward Appleton’s Impressions of #IIeX EU 2017

Edward Appleton shares what stood out at last week’s IIeX Europe.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

CEO Series

John Kearon Unveils System1 Group

An interview with John Kearon, CEO of BrainJuicer, on their rebranding, what it means for the company, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Neuroscience and Marketing

An interview with Professor Nicole Lazar on neuroscience and its role in market research.

Kevin Gray

Kevin Gray

President at Cannon Gray

Research Technology (ResTech)

What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?

An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Twitter Network Analysis: Nordstrom at the Center of Resistance?

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Insights Industry News

I Went Fishing and All I Caught Was a Red Herring

The marketing research industry needs innovation, but the innovation needs to be directed at solving research problems.

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Putting the Human Touch Back in Market Research

Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

Are Myths Stopping You From Engaging in Online Qualitative Research?

Research Methodologies

Are Myths Stopping You From Engaging in Online Qualitative Research?

Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Insights Industry News

IIeX Europe 2017: Opening Up to Innovation

Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.

Catriona Oldershaw

Catriona Oldershaw

Research Technology (ResTech)

How to find the Right Online Qualitative Platform for You

Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Research Technology (ResTech)

How Brands & Advertisers Benefit from Emerging Data Collection Techniques

Brands and advertisers can benefit like never before from emerging data collection techniques.

Richard Thornton

Richard Thornton

NED at Walr

CEO Series

Text Analytics: A Primer

Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Technology (ResTech)

Trump Ads Won the Election (and what marketers and advertisers can learn from it)

Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Technology (ResTech)

Neuromarketing: Identifying the Fact From the Fiction

Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake?

Michelle Niedziela

Michelle Niedziela

Research Technology (ResTech)

The 3 Generations of Social Listening & Analytics Tools

What differentiates the more than 1,000 social media monitoring tools that are currently available?

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Insights Industry News

Growing the Industry by Funding More Research – Part Five

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

Peter Zollo

Insights Industry News

Encouraging Clients to Share Experiences at IIeX

Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.

Babita Earle

Babita Earle

Executive Vice President - Strategic Partnerships at ZappiStore

Insights Industry News

Looking Forward to Fresh Voices in Amsterdam

Danielle Todd of Relish Research shares what she is looking forward to most at this year’s IIeX Europe conference.

Danielle Todd

Danielle Todd

Senior Research Manager at Relish Research

Insights Industry News

Scooting from San Francisco to Amsterdam for IIeX

Janet Standen of Scoot Insights shares what she is looking forward to most at this year’s IIeX Europe conference.

Janet Standen

Janet Standen

Insights Industry News

Expectations of IIeX Europe

Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.

Hector Garcia

Hector Garcia

Artificial Intelligence and Machine Learning

Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

CEO Series

Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.

Peter Zollo

Peter Zollo

CEO Series

MR Realities: New MR Tech We Can’t Ignore

Marketing Research is being flooded with new technology. Which new developments should we pay most attention to?

Kevin Gray

Kevin Gray

President at Cannon Gray

Insights Industry News

Growing the Industry by Funding More Research: Part Three (Understanding YouTube)

This groundbreaking research reveals who’s watching YouTube, how they’re watching, and what specifically they’re watching.

Peter Zollo

Peter Zollo

Research Technology (ResTech)

Google Surveys 360: The Digital Marketer’s New Best Friend

Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

Research Methodologies

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

Insights Industry News

Growing the Industry by Funding More Research – Part Two

This week, we’re looking at two featured projects: “Vets & Pets” and “Prediction Markets Omnibus”

Peter Zollo

Peter Zollo

Product Innovation: The Basics

Research Methodologies

Product Innovation: The Basics

In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often.

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

Insights Industry News

Growing the Industry by Funding More Research – Part One

Two Projects explore How Brands Rank Among Youth and What Consumers Want in Online Commerce.

Peter Zollo

Peter Zollo

“Winning on Insight” Principles for Innovation

“Winning on Insight” Principles for Innovation

Whether it’s new product development or packaging innovation, companies know that they must constantly be innovating to survive.

Kim Bowers

Kim Bowers

CEO Series

Who Do You Know Who Is Shaking Up Market Research?

Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.

Tom H.C.

Tom H.C.

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner at Datagame

Transformation IQ: Join the Journey

Insights Industry News

Transformation IQ: Join the Journey

Jeff Resnick provides a glimpse into his new e-book, Transformation IQ, through ten themes for transformational success.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Insights Industry News

Five Reasons Why the Market Research Industry Is Ready to Join the Sharing Economy

Market research is clearly one of those industries primed and ready to join the sharing economy to spur meaningful growth.

Peter Zollo

Peter Zollo

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

CEO Series

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

11 Potentially Game-changing Companies From The Insight Innovation Competition 2016

Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek)

Here’s a sneak peek of the upcoming Q1-Q2 2016 GRIT Report with the Top 20 Most Innovative Research Companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

IIeX Healthcare 2016: Innovation Quicksand

Having an appreciation that innovation can be difficult and that it does, indeed, carry some risk.

Charlotte Sibley

Charlotte Sibley

CEO Series

Want To Win $20,000? Submissions Are Open for the Insight Innovation Competition!

Submissions and voting are now open for the latest round of the Insight Innovation Competition (IIC), to be held at IIeX June 13-15.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Martech Revisited – is ‘Attribution’ the (Researcher’s) Answer?

Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...

Peter Orban

Peter Orban

Research Technology (ResTech)

Learning How To Fail: Innovating Outside Of The Industry

Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste.

Rhoda Makled

Rhoda Makled

Brand Strategy

Corporate Innovators’ Risk-Reward Dilemma

Market leaders and incumbents often have a hard time to adopt innovative working methods, despite their better performance.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Who Are The 50 Most Innovative MR Industry Firms? Take the Latest GRIT Survey!

It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Planning for Transformation

Three actions MR firms can take to enhance their success and maximize the probability of their survival through today’s market disruption.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek

In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek

A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

The Modern Research Respondent: Holding Their Attention with Dynamic Questions

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Aaron Jue

Aaron Jue

Development Director at Electronic Frontier Foundation

Toto, We’re Not in Kansas Anymore!

How quickly is change happening and what are corporate clients saying about the rate of change and their role in this new world?

Cambiar null

Cambiar

Guest blogger at Cambiar

CEO Series

The Future of Research, By One of its Agents of Change

Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

CEO Series

CASRO Transformation Series: MaritzCX – Transforming at the Speed of CX

Carine Clark, President and CEO of MaritzCX, shared her thoughts on what it takes to achieve transformation at warp speed.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Technology (ResTech)

6 No Nonsense Tips for Mobile Market Research

In advance of their workshop tour, Ray Poynter, Roddy Knowles and Maria Domoslawska share some tips for using mobile market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Cross-Platform Data: Where Sound Bites Meet Research Reality

Attempts to get closer to “truly 360-degree measurement” are always appearing, but they bump up against hard, cold realities.

Florian Kahlert

Florian Kahlert

Chief Operation Officer at Cubeyou

Research Methodologies

Are DIY Platforms Ready for Prime Time?

DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...

JD Deitch

JD Deitch

Chief Operations Officer at Cint

CEO Series

CASRO Transformation Spotlight: BrainJuicer – Transformative Juice

This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Methodologies

While Some Things Change, Others Will Stay The Same

Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?

Zontziry Johnson

Zontziry Johnson

Insights Industry News

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Social Media Analytics: Promises, Challenges and the Future

Is social media a valuable complement to or a complete substitute of traditional marketing research?

Kevin Gray

Kevin Gray

President at Cannon Gray

Research Methodologies

Heal Thyself! When Will Market Research Get Serious About Sample Quality?

Sample quality from online panels is an issue everyone knows about but no one wants to address.

Allan Fromen

Allan Fromen

Research Technology (ResTech)

My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

An Investor’s Story – Interview with Alex Gelman, CEO of mTAB

An interview with an investor from outside the market research industry on how he chose his target and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Co-Mingling Survey Data with Marketing Data Provides the Context Management is Seeking

Dapresy North America’s President, Rudy Nadilo, explains how to get everyone in your company on the same page by co-mingling your data.

Rudy Nadilo

Rudy Nadilo

CEO Series

CASRO Transformation Series: Vision Critical Is A Vision of Transformation

Jeff Resnick continues the series with a look at Vision Critical, an example of one of the most transformative companies in the industry.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Technology (ResTech)

Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future

Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Quiz: Disrupt or Drown

Four questions to see if you will lead the revolution in your industry or be left behind.

Eve Bayer

Eve Bayer

Senior Manager - Brand Strategy at Workday

Research Technology (ResTech)

Our View on Facial Recognition Privacy Talks Breaking Down

Brian Brackeen from Kairos shares his opinion on the recent events surrounding the talks on facial recognition technology and privacy.

Brian Brackeen

Brian Brackeen

Founder at Kairos

Insights Industry News

8 Reasons Your Company Needs an Open Data Strategy

Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company.

Emily Fullmer

Emily Fullmer

Director of Global Events at GreenBook

Research Technology (ResTech)

The Rise of Machines: Is DIY Going to Eliminate Your Job?

Sami Kaipa of GlimpzIt reflects on how DIY research tools have quickly taken the industry by storm.

Sami Kaipa

Sami Kaipa

The Catch-22 of Technology

The Catch-22 of Technology

How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?

Zoë Dowling

Zoë Dowling

Research Methodologies

Paradigm Shift: From recall to occurrence

Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing.

Tim Rotolo

Tim Rotolo

Brand Strategy

The A-Z of IIeX NA

Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.

Tom Ewing

Tom Ewing

CEO Series

CASRO Transformation Spotlight: LRW Says Transformation – So What?

A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Guest Post: Why Video is about to Cross the Chasm for Research

Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Big Data’s Big Hype – Why Big Insights Are So Elusive

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

Allan Fromen

Allan Fromen

2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research

The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Client Side Voices at IIeX

CEO Series

Client Side Voices at IIeX

IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Technology (ResTech)

Measurement Is Falling Short In A Cross-media World

Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Technology (ResTech)

20 Companies That Are “…The Breakthroughs We Have Been Waiting For…”

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Hacking & Collaborating: Disruptive Innovation through Inspiration

Research Technology (ResTech)

Hacking & Collaborating: Disruptive Innovation through Inspiration

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Insights Industry News

On Technology & Human Nature (And What It Means For Marketing Insights)

Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.

Todd Powers

Todd Powers

Consumer Behavior

#IIEXHealth Recap: It’s All About the Patient

Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 10 Most Innovative Market Research Suppliers (GRIT Spring 2015 Sneak Peek)

As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How To Avoid Disruption In Business And In Life

Insights Industry News

How To Avoid Disruption In Business And In Life

In this new world of research, we can now understand the causes of disruption and how to avoid it.

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)

New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Copy, Copy, Copy: Asking “What Kinda?” Questions To Transform Insights

The last decade has been boom-time for insights professionals who embrace innovation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Online Research in 2020: Machines Will Take Your Surveys

Five trends in online sampling, and where they are headed in the future.

Ben Leet

Ben Leet

General Manager UK at YouGov

Of Innovation and Snake Oil

For several years now, the insights industry has been talking about innovation. I struggle to remember what people talked about before.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

Market Research and Big Data: A Difficult Relationship

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniqu...

Istvan Hajnal

Istvan Hajnal

Insights Director & Marketing & Data Sciences at GfK

Research Technology (ResTech)

Measuring Cognitive Stress & Usability of Surveys

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Vivek Bhaskaran

Vivek Bhaskaran

Research Methodologies

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

The New Math of Market Research: Growth = I x I x I

Day 1 of the Insight Innovation eXchange Conference set out to show us a new reality and define a new research paradigm.

Richard Evensen

Richard Evensen

Research Technology (ResTech)

Two Key Challenges To Measuring The ROI Of Social

The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Technology (ResTech)

The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

Peter Orban

Peter Orban

Research Technology (ResTech)

Data: The New Gold Fever

Data residing in silos is one of the biggest challenges for the market research industry.

Felix Rios

Felix Rios

Technology and Innovation Manager at Ugam

The Top 10 Disruptive Macro Trends In Market Research For 2015

Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Three steps to make your consumer collaboration a real success in the long run.

Anouk Willems

Anouk Willems

Manager - e-CF NEXT at EXIN

Insights Industry News

Learning From IBM’s Mistakes: How To Win in Fast Changing Markets

IBM’s story is a good reminder that “stay the course” doesn’t work in periods of rapid market change.

Larry Gorkin

Larry Gorkin

Managing Director at Trefis

Participate In The Q1-Q2 2015 GRIT Survey!

We’d like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Revealing The True Unfiltered Voice Of The Customer With One Question

Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.

Amber Strain,

Amber Strain,

Senior Director - Cognitive Science at Decooda International Inc

CEO Series

CASRO Transformation Spotlight: Morpace – Back to the Future

Duncan Lawrence, Morpace’s President and COO, reflects on the how and why of its business transformation.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Harnessing The New Marketing ATOM

Research Methodologies

Harnessing The New Marketing ATOM

The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Technology (ResTech)

Can Neuroscience Save the Market Research Industry?

We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.

Allan Fromen

Allan Fromen

Disrupting Market Research: An Update

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry

Greg Heist discusses three things on his mind after reading the latest GRIT report.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

CEO Series

CASRO Transformation Series: Research Now – Necessity is the Mother of Transformation

Kurt Knapton, President and CEO of Research Now, identifies the principles for company transformation that continue to drive Research Now.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

CEO Series

Patricio Pagani On Why Being A DIVA Leads To Market Research Success

An interview with Patricio Pagani of InfoTools on how the DIVAs have helped the industry become more aware of data visualization.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

CEO Series

CASRO Transformation Spotlight: Luth Research Rides the Wave of Product Innovation

In CASRO’s ongoing series of profiling MR companies that are in the process of transforming for success, today we look at Luth Research.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Technology (ResTech)

Who is Winning the Game of Devices? Mobile vs. Desktop

10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop online traffic.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CASRO Transformation Spotlight: Gongos Research – Putting the “H” in Transformation

Gongos continues to experience success which emanates from the core values, culture and purpose that were the foundation of the company.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Visualize Your Data With Storytelling

Research Methodologies

Visualize Your Data With Storytelling

A review of the presentation possibilities that are now available using modern data presentation platforms, and some common mistakes.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

CEO Series

CASRO Transformation Spotlight: Schlesinger Associates – Cliff Jumping with Clients

Steve Schlesinger, CEO of Schlesinger Associates, discusses the issue of business transformation.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Methodologies

Contextual Infographics Made Possible

Traditional market research efforts will slowly make way for contextual insights.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Technology (ResTech)

Tom H. C. Anderson Explains: “What Is Text Analytics?”

Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software

Tom H.C.

Tom H.C.

CEO Series

50+ Global Thought Leaders Discuss Innovation In Insights

Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Top 5 Takeaways from IIeX Day 1

Personalizing MR, cheaper, faster, and higher quality research, and uncommon partnerships were among the topics on hand.

Paula Kramer

Paula Kramer

Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More

Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.

Isaiah Adams

Isaiah Adams

Client Account Analytics Director at Optimization Group

How Disruptions are Born and How It Applies to the Market Research Discipline

In our industry, we use the term “disruptive innovation” a lot. But, what does this term really mean?

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Research Technology (ResTech)

The Newest Research Technologies Need Solid, Traditional Thinking Toward Their Use

New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.

Paul Conner

Paul Conner

CEO Series

Talking About NewMR: An Interview With Ray Roynter

Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long.

Paul Long

Paul Long

Research Technology (ResTech)

How Social Listening and Social Intelligence Can Transform Market Research

Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Why Big Data Will Never Replace Market Research

Big Data is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods.

Allan Fromen

Allan Fromen

The DIVA Awards Are Back!

Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Time for IIeX? But I’m Still Working on My To-Do’s From Last Year!

As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year’s conference.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

Is A Glimpz Worth A Thousand Words? We’re About To Find Out…

A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

“Shaken, Not Stirred”: The Current State of the MR Community

I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Insights Industry News

12 Companies Delivering On The Unmet Needs Of Insights Clients

Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Can You Deliver On The Top 12 Unmet Needs Of Insights Clients?

Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Want to Win $20k & Accelerate Your Biz? Enter the Insight Innovation Competition!

It’s time for Wave 7 of the Insight Innovation Competition! Submissions and voting are now open and will run through May 16, 2014.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Return Of The Insight Innovation Challenge!

GreenBook has just announced a new round of the Insight Innovation Challenge, an initiative that aims to challenge experts and innovators to directly ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 4 Futures Of Marketing Research

How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great...

Kristof De

Kristof De

Co Founder & Chief Executive Officer at InSites Consulting

Insights Industry News

Is Your Focus Strategic or Tactical? Why Not Both?

It is important to consider both the strategic and the tactical to get a complete picture of your research.

Ellen Woods

Ellen Woods

Research Methodologies

Mobile Qualitative – How Does It Fit In The Research Toolkit?

Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

How TNS Is Validating Mobile Globally

TNS is taking the lead with a serious look at mobile in market research as a global opportunity.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

It’s New And It’s Shiny – – So What?

Insights Industry News

It’s New And It’s Shiny – – So What?

The rallying cry that spurs interest in new and shiny things is “Innovate or Die.” But there’s no validation of this statement.

Steve Needel,

Steve Needel,

Research Methodologies

Siamack Salari on Market Research And Mobile Self-Ethnography

Mobile self-ethnography is clearly an area with massive potential, but also full of potential biases.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Technology (ResTech)

How Marketing And Marketing Research Can Act On The Promise Of Big Data

Joel Rubinson gives a summary of a discussion he led on how marketing and research must master big data in a digital age.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (4 of 5): Data and Analysis

Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (2 of 5): Social Media

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

Phil Rance

Phil Rance

Research Technology (ResTech)

The Power Of Experiencing Disruptive Technology First Hand

The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How The Big Game Is Driven By Big Data

Big Data will have big implications moving forward for just about everything, including marketing.

May Nguyen

May Nguyen

The GRIT Report for Winter 2014 Is Now Available!

The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Call For Speakers For IIeX North America Is Now Open!

Registration and call for speakers for Insight Innovation eXchange North America 2014 are now open.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Real-time Marketing & The Rise Of Agile Market Research

Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Technology (ResTech)

The “TED” Of The Market Research Industry Is Here!

New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

15 Unmet Needs Of Client Researchers & 17 Companies Rising To The Challenge

Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Opportunity For Insights in 2014

The Opportunity For Insights in 2014

Market research is at a cross-roads right now. Nothing has changed and yet the possibility is there for everything to change.

Ellen Woods

Ellen Woods

CEO Series

From the Client Side: Brian Cain, Senior Pharma Market Research Executive

An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.

Ron Sellers

Ron Sellers

Research Technology (ResTech)

Announcing The Finalists Of The 4th Wave Of The Insights Innovation Competition!

After several weeks of intense competition, the results are in for the 4th wave of the Insights Innovation Competition. From 22 entrants, six finalist...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis

Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.

Nichole Clinkinbeard

Nichole Clinkinbeard

Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Social Media Research and the Internet of Things to Drive Better Business Decisions

The advent of the Internet of Things is creating new ways of looking at old Market Research problems.

Costis Kompis

Costis Kompis

Managing Partner at Vodera

Research Technology (ResTech)

Smartphones Won’t Be Mainstream In Emerging Markets Until….. Now!

Mobile research will become the methodology of choice for much of our work in emerging markets.

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

Making Sense of Text Data and Using Insights for Better Business Decisions

Text analytics is no longer just a science, but rather a vital part of any company’s data strategy.

Alesia Siuchykava

Alesia Siuchykava

Project Director at EyeforTravel

CEO Series

Interview With David Sackman, CEO of LRW

Continuing our series of interviews, today we have an interview with David Sackman, CEO of Lieberman Research Worldwide.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Insights from the GeekWire Summit

The GeekWire Summit shared many visions for how technology will affect the user experience. Here are some implications for the world of MR.

David Bauer

David Bauer

Partner at Hemispheres

Insights Industry News

What Do Consumers Want? A Phone With A Camera, Or A Camera With A Phone?

If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

CEO Series

Interview With George Terhanian, CSO of Toluna

A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Co-Creation 3.0

Co-creation 3.0 offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’

Anna Peters

Anna Peters

Insights Industry News

Is “MR Transformation” Essentially Wishful Thinking?

Edward Appleton wonders if his hopes and wishes for transformation in Market Research are in fact misplaced.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Google Consumer Surveys Unleashes G Force Change

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Ellen Woods

Ellen Woods

5 Tips for Creating a New Product or Solution

Insights Industry News

5 Tips for Creating a New Product or Solution

How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions.

TRC Market

TRC Market

Insights Industry News

Is The Road To Marketing Success Paved With Good Intentions?

Here is a crash course on intent marketing, and some important questions about this new model.

Tom Ewing

Tom Ewing

Insight Innovation Comes To Europe!

The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Diane Hessan, CEO of Communispace

A deep interview on transformation in the insights industry with Diane Hessan, CEO of Communispace.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Facial Imaging: The “Big-Data” Solution for Emotion Research?

The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.

Alastair Gordon

Alastair Gordon

Managing Partner at Gordon & McCallum

Research Methodologies

A Patch, A Niche, A Disruptor & Something Over The Horizon

In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Insights Industry News

What Sailing Teaches Us About Navigating Change

Anyone who spends a lot of time in or around large bodies of water knows that the wind is often a harbinger of change.

Ellen Woods

Ellen Woods

Research Methodologies

Come on Down! What Game Shows Can Teach Us About Co-Creation

A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

50 New Tools Democratizing Data Analysis & Visualization

Research Technology (ResTech)

50 New Tools Democratizing Data Analysis & Visualization

Just as we’ve seen the shift to “DIY” data collection platforms, we’re also seeing the development of a whole new class of self-service data explorati...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Insight Innovation Competition Winner Neil Seeman of RIWI Corporation

An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

5 Things That Will Become Obsolete in Market Research Sooner Than You Think

As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Fortune Favours The Brave: Our Adventures At IIeX Philadelphia

IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

#IIeX: Market Research Goes Nuclear

Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.

Snorri Gudmundsson

Snorri Gudmundsson

Talking Researchers Off the Ledge

Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.

TRC Market

TRC Market

Research Methodologies

#IIeX: They Showed You What?!

A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

#IIeX: Inspiration for Disruptive Innovation

Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Technology (ResTech)

#IIeX Innovation Insight Competition

At the GreenBook Insight Innovation Exchange in Philadelphia today, the presentation round of the Insight Innovation Challenge was held.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

#IIeX: Frugal by Necessity or by Choice

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Qualitative Research

IIeX: Innovating when Your CEO Is Not a Genius

At the IIeX in Philadelphia, Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

#ARFAM8 : How ESPN is moving the chains upfield with cross-platform measurement

An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

#ARFAM8 : What Measurement of the Future Looks Like

The future through the Starcom lens is to create measurement that focuses on the “how and the why.”

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

#ARFAM8 : How can Big Data Move Research Forward?

Big Data: It’s definition, uses cases, and impact on research.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

#ARFAM8 : A Path to a Multi-Platform Solution

A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Methodologies

From Doubter to Evangelist: Why It’s Time To Embrace Mobile Research

Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Technology (ResTech)

Gamification: An Engagement Technique That’s Making Waves

Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users.

Rachel Dreyfus

Rachel Dreyfus

Research Technology (ResTech)

Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

Announcing the finalists of the Insight Innovation Competition that will present at Insights Innovation eXchange in Philadelphia this June.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Are Big Ideas Bad Ideas?

NewMR needs to be more than innovative new methods. It should focus on new relationships with the businesses and organizations it serves.

Ian Murray

Ian Murray

Partner at House51

Research Technology (ResTech)

Are We Entering The Golden Age of Market Research Technologies?

Five recent effects of technology on the relationship of consumers and brands and their impact on Market Research.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Technology (ResTech)

Phase 3 Of The Insight Innovation Competition Is Live!

Submissions and voting for the Insights Innovation Competition are now open and will run through May 22, 2013.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

ZappiStore Wins The Insight Innovation Competition Phase 2!

An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.

Brian Tarran

Brian Tarran

Editor at Research Live

The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics Market Research Firm

Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Research rEvolution Starts In Philadelphia

The Research rEvolution Starts In Philadelphia

What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Research & Technology: A Marriage Made in Hell?

Technology and psychology must go hand in hand as research evolves. But, can researchers be trusted with it?

Tom Ewing

Tom Ewing

A Day In The Life Of The Researchers Of The Future

A glimpse into the lives of Researchers of the Future, using GRIT data and a mobile ethnography of Millenial researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao Paulo

Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.

Ari Popper

Ari Popper

Research Technology (ResTech)

#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice

Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.

Jonathan Ewert

Jonathan Ewert

Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors

#reThink13 : Lead Into Gold (And Back Again)

Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis

Tom Ewing

Tom Ewing

Research Methodologies

Crowdsourcing: Utilizing The Power Of The Many In Research

Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

Who Are The Finalists Of The Insight Innovation Competition?

Announcing the finalists of the first round of the Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Ryan Smith of Qualtrics

CEO Series

Ryan Smith of Qualtrics

An interview with Ryan Smith, CEO of Qualtrics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

4 Steps To Innovating Your Vision

David Brudenell on how to break Vision into four applied operational areas to ensure that it has implementable ideas.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards

Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards

The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Research Robots: More Than Meets The Eye

Ari Popper test drives eye2d2, a research robot that predicts what will capture the eye in the first few split seconds of viewing, at CES.

Ari Popper

Ari Popper

Research Technology (ResTech)

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

What would it mean for our research if our participants’ hardware could share their senses?

Niels Schillewaert

Niels Schillewaert

Insights Industry News

The Ripple Effect: The Influence Of Others On What We Buy

Conventional marketing and market research thinking significantly underestimates the power of social influence.

Neal Cole

Neal Cole

What Can The CES Tell Us About The Future Of Market Research?

The science fiction vision of a smart home is now a reality and it is going to open up a whole new world of insights.

Ari Popper

Ari Popper

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

CEO Series

Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.

Warc null

Warc

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Addressing a glaring gap in the MR industry: a multi-approach and holistic platform dedicated to advancing innovation within this space.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Broader Implications Of The Communispace/Promise Deal For Market Research

Focus Groups

The Broader Implications Of The Communispace/Promise Deal For Market Research

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Predictions for 2013 Part 1: Reineke Reitsma of Forrester

Part 2 of 2 as we answer questions following a webinar hosted by Research for Good on “Predictions for 2013.”

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

#TMRE Recap: Actionable Insights, Storytelling And Big Change

A summary of key takeaways from TMRE, as recorded in Twitter.

Julie Diaz-Asper

Julie Diaz-Asper

Founding Partner at Social Lens Research

Insights Industry News

#TMRE Debrief: Market Research At A Critical Inflection Point

Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?

Jackie Rousseau-Anderson

Jackie Rousseau-Anderson

Senior Vice President & Chief Client Officer at SIMMONS Research

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

Research Technology (ResTech)

Does Big Data Need To Become Small Data?

Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

CEO Series

An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards

With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Let’s Stop Demonizing DIY

DIY research can usually be grouped into three categories. None of these DIY situations is likely to do any irreparable harm to vendors.

Ron Sellers

Ron Sellers

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Ari Popper, CEO of the Coolest Company In The World – SciFutures

An interview with Ari Popper of SciFutures on using science fiction story telling as a path to help brands understand and create the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Radial Landscape Map- A Revolution in Brand Mapping and Data Visualisation

The Radial Landscape Map provides both visual clarity and analytical rigor in displaying brand attributes and corresponding brands.

Masood Akhtar

Masood Akhtar

CEO Series

Cool Is For Fools: An Interview With Romi Mahajan

An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research in the Post-PC Era

Research Methodologies

Market Research in the Post-PC Era

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Research Technology (ResTech)

What Value Does Disintermediation Bring Without Expertise?

DIY MR is a powerful tool, but a potentially dangerous one. DIY MR is also clearly here to stay, and seemingly on the increase.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Should DIY Be A Dirty Little Word?

The pejorative tone that many people associate with DIY raises a few thoughts…

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Data Visualization – The New Art Of Understanding

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a subtle shift will take pla...

Ruben Alcaraz

Ruben Alcaraz

Research Technology (ResTech)

How VoteIT Is Planning To Reshape Decision Making: An Interview With Jim Longo

And the disruption of the traditional market research continues. The latest example? VoteIt.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

The Nobel of Market Research Innovation

This years’ NGMR (Next Gen Market Research) Award Nominations are due in just under 2 weeks. Have you submitted your nominations yet?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

AIMing For Research Relevance In Latin America

AIMing For Research Relevance In Latin America

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer

Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Fresh Voices: The Qualundrum of Innovation Development

Is there a role for qualitative consumer research in the innovation development process or is risk taking and self belief the key?

Samantha Bond

Samantha Bond

Insights Industry News

The Dangers Of Assuming The Status Quo Is Right

Research needs to consider what new technologies add to the mix, rather than try to fit them to some outdated model of what research is.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

10 Key Takeaways From Market Research in the Mobile World

Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

MRMW: Kids in a Candy Store

At MRMW, the stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?

Reg Baker

Reg Baker

Highlights from the start of Market Research in the Mobile World

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

CEO Series

Lead up to MRMW: Interview with Kevin Lonnie of KL Communications

An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Research Technology (ResTech)

Getting Ready For #MRMW: A Client’s Perspective

Jason Anderson is packing light for MRMW, thanks to advances in technology. Are you ready to ride the mobile wave?

Jason Anderson

Jason Anderson

Owner at Datagame

CEO Series

Lead up to MRMW: Interview with Leslie Townsend of Kinesis

An interview with Leslie Townsend of Kinesis ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Research Technology (ResTech)

Market Research Software I Wish I Had

Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.

Jason Anderson

Jason Anderson

Owner at Datagame

CEO Series

Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting

An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

Lead up to Market ResearchMW: Interview with Matt Dusig of uSamp

An interview with Matt Dusig of uSamp ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

#MRMW Preview: Why Location is the Killer Feature of Mobile Research

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...

Thaddeus Fulford-Jones

Thaddeus Fulford-Jones

Lead up to MRMW: Interview with Rebecca West of Civicom

For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of n...

Renee Murphy

Renee Murphy

CEO Series

Lead up to Market ResearchMW: Interview with Tom Anderson of Anderson Analytics

An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys

As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something q...

Renee Murphy

Renee Murphy

CEO Series

The Role of Marketing Researchers

The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant.

Tim McCutcheon

Tim McCutcheon

Lead up to MRMW: Interview with Navin Williams of Mobile Measure

In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews wit...

Renee Murphy

Renee Murphy

Research Methodologies

Financial Services, Gambling, & Behavioral Economics: Busting The Myth Of Rationality

Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.

Neal Cole

Neal Cole

Gamification in Market Research – Is Respondent Engagement More Important than Bias?

Research Methodologies

Gamification in Market Research – Is Respondent Engagement More Important than Bias?

Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

DIY Tools and the Changing World of Marketing Research

Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Innovating The Innovation Conference

Our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRTE 2012 – Viva la Revolution!!

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

ADVENTURES IN WONDERLAND

What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out.

Tom Ewing

Tom Ewing

Research Technology (ResTech)

Smartphones: The New Brazilian Passion and the Opportunity for Market Research

With consumers going digital, researchers should embrace mobile research methodologies and technologies now.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Technology (ResTech)

The Customer Journey Through the Eyes of Mobile Research

Mobile research enables new opportunities to explore the customer journey from awareness to purchase.

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed

In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.

Adam Di

Adam Di

Managing Partner at Sentis Market Research

Research Technology (ResTech)

TMRTE: Showcasing The New PGA of Market Research

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…

Tony Cosentino

Tony Cosentino

Research Methodologies

DeepMR: Market Research Mines Social Sentiment

Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?

Seth Grimes

Seth Grimes

Brand Strategy

What Facebook’s Instagram Acquisition Means for the Market Research Industry

The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.

Allan Fromen

Allan Fromen

Waleed Al-Atraqchi of Affinnova

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Updated: Market Research in the Mobile World Day 2 by RW Connect

A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

CEO Series

SoLoMo and Market Research: A Panel Discussion

The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Technology (ResTech)

Google Consumer Surveys and Disintermediation: A Client Perspective

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.

Jason Anderson

Jason Anderson

Owner at Datagame

More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...

Diane Hayes

Diane Hayes

Co Founder & President at InCrowd

Research Technology (ResTech)

Framing the World of Predictive Analytics

The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.

Tony Cosentino

Tony Cosentino

Digital Publishing in an Age of Convergence Series: Innovation in Context

In spite of technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Customer Experience (CX)

PMRG 2012 Thoughts and Impressions: Day One

Diane Hayes summarizes her thoughts from the first day of presentations and networking at PMRG in Orlando.

Diane Hayes

Diane Hayes

Co Founder & President at InCrowd

Research Methodologies

RESEARCH OUTLAWS: THE ROUND-UP

Tom Ewing of BrainJuicer gives a full recounting of his Research Outlaws panel at MRS last week.

Tom Ewing

Tom Ewing

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Nitty GRITty of the Research Industry Infographic

In case you missed it, here is the GRIT Report summary Infographic that summarizes a few (but by no means all) key findings of the study.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Report for Spring 2012 is Now Available!

This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Change is the New Constant

Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Research Methodologies

Research Outlaws

In a world where it’s illegal to ask consumers direct questions, what would researchers do?

Tom Ewing

Tom Ewing

CEO Series

CEO Series: Interview With Janet Kosloff of InCrowd

InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Market Research in the Mobile World

Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Setting the Stage

Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Insights Industry News

The Insights Supplier- Part 2: Organizing for Success

Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Cosentino

Tony Cosentino

GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012?

In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Need A Primer For MRMW? Attend The NewMR Mobile Research in 2012 Virtual Event

The first NewMR Event in 2012 will be on February 22 and will focus on mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CEO Series: An Interview With Matt Warta of GutCheck

An interview with Matt Warta, CEO of GutCheck, on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Insights Supplier- Part 1: Choosing a Direction

Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

Tony Cosentino

Tony Cosentino

Will Social Media Kill MR?

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

Ben Leet

Ben Leet

General Manager UK at YouGov

GRIT Sneak Peek: The Top 10 Most Innovative Market Research Firms Of 2011

A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Is Eye-Tracking Making us Blind and Other Research Maladies

Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?

Steve Needel,

Steve Needel,

CEO Series

CEO Series: A Discussion with Andrew Reid of Vision Critical

Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Virtual Stores Drive Real Sales

Research Technology (ResTech)

Virtual Stores Drive Real Sales

Marketers across a broad range of retail segments are turning to virtual stores to address a variety of sales and research needs.

Edward Franczek

Edward Franczek

Executive Vice President at Big Red Rooster Flow

International Market Research

Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification Debate & Net Gain 6.0

How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point

Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Want To Win A Free Pass To BAQMaR Annual Conference 2011? Here’s How!

To help raise awareness of BAQMaR, GreenBook is sponsoring a contest to give away one free pass to the conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Romi Mahajan, CMO of Metavana

An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Step 2: Surveys Aren’t Your Only Quantitative Data Source

Research Methodologies

Step 2: Surveys Aren’t Your Only Quantitative Data Source

Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.

Jason Anderson

Jason Anderson

Owner at Datagame

Insights Industry News

Innovation: Everything Is Incremental

At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.

Tamara Barber

Tamara Barber

Research Technology (ResTech)

Text Analytics Platform Provider Decooda Wins The Insights Innovation Competition

The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Objects in Mirror Are Closer Than They Appear

“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Focus Groups

Esomar 3D and the Fourth Digital Dimension

Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...

Dan Kvistbo

Dan Kvistbo

Director - Research & Development at Norstat

Insights Industry News

C2B: How Social Media Is Flipping Who Has Control

If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.

Malcolm De

Malcolm De

Wrapping Up The Fall Conference Season: ESOMAR 3D, Festival of NewMR, TMRE, and MRIA

Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Marke...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Birth Of A New ARF Forum: An Interview With David Rabjohns

CEO Series

The Birth Of A New ARF Forum: An Interview With David Rabjohns

Utilizing research as a business tool.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Research Technology (ResTech)

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

8 Things I Would Do if I Were a Market Research Company

Insights Industry News

8 Things I Would Do if I Were a Market Research Company

A client-side researcher steps into the shoes of a research supplier.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

Have A Great Market Research Idea? Announcing The Insights Innovation Competition!

Submissions and voting for the Insight Innovation Competiton are open now and will run through Monday, October 24.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

The AMA GRIT Panel: Embracing Change in MR

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...

Malcolm De

Malcolm De

Psychohistory & VAST Data: An Interview with 2011 Parlin Award Winner Steve Cohen

Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

If Gamification is Great, Why Aren’t Game Companies Gamifying their Research?

Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...

Jason Anderson

Jason Anderson

Owner at Datagame

Focus Groups

GRIT Sneak Peek: The Top Emerging Market Research Techniques

A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Social Media – Ignoring the Possibilities

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

Malcolm De

Malcolm De

CEO Series

Carrie Robbins on The State of Mobile Market Research

An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Google Bowls a Googly

So Google is a Phone manufacturer too. How does that change the game?

Navin Williams

Navin Williams

Focus Groups

Why Data Privacy Regulations Will Never Take Hold

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Help Bring MR To SXSW!

Competitive Intelligence

Help Bring MR To SXSW!

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

John Williamson

John Williamson

Managing Partner at Casada USA

Is The Revolution On Hold?

Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.

Reg Baker

Reg Baker

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Want To See The Presentations From Market Research In The Mobile World? Here’s How!

As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Vision Critical, NewMR & Data Privacy: An Interview with Ray Poynter

An interview with Ray Poynter,a bona fide thought leader and change agent in market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Counterpoint: Mobile Is Much More Than Hype

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...

Leslie Townsend

Leslie Townsend

Chief Executive Officer at Cannabiz Consumer Group

Research Technology (ResTech)

The Changing Landscape of Online Qualitative Research

Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.

Derek Sawchuk

Derek Sawchuk

Vice President - Business Development at Maru/Matchbox

CEO Series

Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR

An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

My Mobile Qual “Must Read” List from MRMW2011

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...

Betsy Leichliter

Betsy Leichliter

Qualitative Advisor at Leichliter Associates Llc

Research Technology (ResTech)

New tools and how to use them: The SmartPen

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.

Susan Abbott

Susan Abbott

CEO Series

Mobile Research Conference Wrap-Up Interview

Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Debriefing on Market Research in the Mobile World

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Open Innovation Is An Attractive Destination; Collaboration Is Key To Getting There

Open Innovation Is An Attractive Destination; Collaboration Is Key To Getting There

What you get from the open innovation process depends on who you include. Collaboration is the key to making it work.

Tamara Barber

Tamara Barber

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with Join the Dots on the Future of Market Research

Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox

Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Brand Strategy

Innovation and the 2010 Honomichl 50

Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Has Gongos Research Proven The Validty of Smartphone Research Or Not?

Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

From Collectors to Curators: How Market Research Can Maintain Relevance

Enjoy this new contribution to the debate from Nick Palmer of Hall & Partners | Open Mind; I know it will make you think.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Innovation Challenges

Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.

Navin Williams

Navin Williams

Research Methodologies

Mobilizing Market Research: Best Practices & What’s Next?

Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Technology (ResTech)

Research Transformation: 3 Companies That Are Getting It Right.

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients?

Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Don’t Let Mobile Research Leave You Behind!

Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Innovation Funnel: Bringing Ideas To Life

An innovation funnel is a common model used to manage the new product development process. What are the key parts of an innovation funnel?

Tamara Barber

Tamara Barber

CEO Series

Tom Anderson Describes The New Face of Marketing Research Intelligence

Tom Anderson writes one of the best deconstructions of some of the critical issues impacting market research today.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research In The Mobile World

The 2nd International Conference on Market Research in the Mobile World is coming to Atlanta July 19-20.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

CEO Series

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

A Jersey Researcher in the Crowdsourcing Court

Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Gamification: Finally In Demo Mode?

Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequen...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Disinhibition Effect

It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...

Kerry Hecht

Kerry Hecht

Research Technology (ResTech)

Technology Driven Market Research Event: The Kickoff Session Video

Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Where Can Online Market Research Go From Here?

Some recent sharings and an upcoming panel discussion webinar on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Technology Driven Market Research Day 1 & 2 Videos!

Ben Smithee of Spych Research did a series of interviews and recorded the opening session at the TDMR event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

On the Scene at TDMR with Ben Smithee

Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Blogging Live from Technology Driven Market Research Event

GreenBook Blog is pleased to offer real-time coverage from the IIR’s Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Cool Updates On Gamification And The AMA Market Research Executive Forum

Some recent publications on the topic of gamification in market research, plus a report on the Executive Leadership Forum put on by the AMA.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Lenny Murphy is attending THE breakout event of the year so far, the Technology Driven Market Research Conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Viva la Revolucion!

The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Frankie Johnson Takes a Bumpy Ride With Me

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Creating A Culture Of Innovation Pays Off

Meet eCGlobalPanel, an example of a company that has built a culture that is designed solely to facilitate creative innovation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical

An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ARF re:Think 2011: The Great Neuromarketing Debate

One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

re:Think 2011: Can You Spare Any Change?

Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Set Research Free!

The Research Liberation Front invites like-minded research revolutionaries to a secret meeting next week in New York City.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Has Market Research Waited Too Long (To Evolve)?

New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT 2010 Sneak Peek: Top 10 Market Research Companies Perceived to be Innovative

A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

2nd International Conference On Market Research In The Mobile World

How to get involved with the 2nd Market Research in the Mobile World conference as a presenter, sponsor, exhibitor, or attendee.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Research Methodologies

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.

Bill Weylock

Bill Weylock

Research Technology (ResTech)

Join Us At The Gaming and NewMR – Online Event, 20 January 2011

The Gaming and NewMR online event is an exploration of the context and opportunities created for market research by gaming.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Market Research and the Innovation space?

Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?

Prashant Hari

Prashant Hari

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010!

Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Danger Will Robinson!

Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRE Recap From An Exhibitor’s Perspective

Diane Liebenson shares her key themes and takeaways from The Market Research Event.

Diane Liebenson

Diane Liebenson

Consultant at Liebenson Group

Brand Strategy

EXPLOR Awards Winner Is…

Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.

Robert Moran

Robert Moran

BBC Global Minds Community Case Study

Research Methodologies

BBC Global Minds Community Case Study

Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.

Robert Moran

Robert Moran

Research Technology (ResTech)

Scraping By

Andrew Jeavons comments on recent articles and debates on web privacy.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

CEO Series

Making Market Research Sexy? Yep, & Here Is The Proof!

The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Study Summer 2010 is Released

The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Elusive Search for the Silver Bullet – Emotion Measurement

As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.

InsightsNow Blogger

InsightsNow Blogger

Guest blogger at InsightsNow

Research Technology (ResTech)

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research

A collection of recent content on mobile market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Scaling the Wall: New Marketing Opportunities in Social Media

By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Co-creation, Innovation, Insight: The New Brand Paradigm

Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Talent Drives Innovation

Talent is a combination of experience, natural ability, personality, intelligence, and initiative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

More News & Notes on MR Innovation

The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of te...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Unconquered Mobile Market Research

As mobile interfaces improve, the applicability of mobile in market research will only grow.

Navin Williams

Navin Williams

Insights Industry News

News and Notes on Innovation, New Media, and the State of the Market Research Industry

Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Insight Needs An Energy Boost!

Insight should be seen as a process, a way of working and thinking rather than merely an object that can be picked up and counted.

Cambiar null

Cambiar

Guest blogger at Cambiar

Consumer Behavior

Keeping The View On The Wider Landscape Of Human Experiences

Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...

InsightsNow Blogger

InsightsNow Blogger

Guest blogger at InsightsNow

A Push to Innovate

In order to transform our industry, we must innovate. To do that, we need to bring in talented creatives from other industries.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Future Of Insight On Transformation

Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook