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Archive for the ‘Innovation in Market Research’ Category

Designing Research in an Insta-Everything World

Posted by Caleb CostaThursday, July 24, 2014, 12:38 pm 1 Comment
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.
This was posted under category: Analytics, Best Practices, Big Data, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Social Media Tags: , , , , , , , , , , , , , , , , , ,

Increasing Intimacy Through Rapport 

Posted by adminWednesday, July 23, 2014, 13:04 pm No Comments
With intimacy becoming the new buzz word in the industry, it is important to step back and think about not only the opportunities we have to promote closer relationships, but also the barriers in front of us by way of past and current practices.
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Anthropology, Consumer Experience, Data Visualization, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Respondent Engagement Tags: , , , , , , , ,

Contextual Infographics Made Possible

Posted by adminMonday, July 21, 2014, 12:14 pm No Comments
Instead of delivering periodic powerpoint reports, new-age market research organizations will start developing more ongoing collection mechanisms and start processing data in a more continuous fashion.
This was posted under category: Best Practices, Big Data, Data Visualization, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research Tags: , , , , , ,

Data Driven Marketing: Knowing The Consumer And Then Doing Something With It

Posted by Joel RubinsonWednesday, July 16, 2014, 10:33 am No Comments
Marketing research needs to start thinking at scale. This will change how we research customers and profile brands from a small number of segments intended to inspire brand ideas to a large number of targetable audience members.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Social Media, social sample, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Investment Outlook for Insights: A View from the Capital Markets

Posted by Corey LuskinMonday, July 14, 2014, 6:18 am 2 Comments
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Volunteered Personal Information (VPI) and valuing your personal data

Posted by KIm AndersonWednesday, July 9, 2014, 10:50 am 1 Comment
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward. It’s a shift that requires everyone to see their profile as an asset - where individuals are actively engaged in valuing and protecting their own data.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

#MRX Top 10: Visualizing World Trade, Consumer Attitudes and Digital Cameras

Posted by Jeffrey HenningMonday, July 7, 2014, 12:47 pm No Comments
Of the 2,347 unique links shared on the Twitter #MRX channel in the past two weeks, here are 10 of the most retweeted.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Honomichl / AMA Gold Top 50 Market Research Companies, Confirmit Tech & Innovation Survey & ESOMAR Global Price Study

Posted by Leonard MurphyMonday, July 7, 2014, 9:09 am No Comments
The 2014 AMA Gold Top 50 Research Companies, Confirmit Research Technology & Innovation & ESOMAR Global Prices reports are out! Here are links to all.
This was posted under category: Analytics, Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,