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Archive for the ‘Innovation in Market Research’ Category

IIeX EU 2015: Research Is Dead, Long Live Research

Posted by JD DeitchSunday, March 1, 2015, 19:35 pm 2 Comments
IIeX is something special. Next to most other industry conferences, IIeX meetups are a breath of fresh air: invigorating, provocative, and unique. Thus it was in Amsterdam about two weeks ago. There are three big things I took away from an intense 48 hours of presentations and conversations.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Macromill Gets Set To Disrupt MR By Embracing “APPification” Of Research

Posted by Leonard MurphyWednesday, February 25, 2015, 11:55 am No Comments
Macromill has just emerged as the first large MR firm to embrace the app model of research as an embedded strategic initiative. What does this mean for the industry as a whole?
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

12 Reasons Why You Should Build An Online Community In 2015

Posted by Adriana RochaMonday, February 23, 2015, 5:23 am 5 Comments
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Rubber … Meet Road. Time to Decide What to Do!

Posted by Richard EvensenThursday, February 19, 2015, 15:10 pm 3 Comments
Day 2 of the Insight Innovation eXchange in Amsterdam provided even more content to chew on, making me feel like Dionysus at a banquet being stuffed continually by chefs from all sides.
This was posted under category: Analytics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, General Information, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research Tags: , , , , , , ,