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Archive for the ‘Innovation in Market Research’ Category

The Qual Hackathon – A Chance To Co-Create Cutting Edge Qualitative Solutions

Posted by Ray PoynterThursday, December 18, 2014, 4:07 am No Comments
To facilitate innovation in Qualitative Research, IIeX has created the Qual Hackathon, an all day, interactive, co-creation session where participants will be challenged to create new solutions to real business problems. The event is being run as part of IIeX Europe, and will take place 19 February in Amsterdam.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

7 Tricks For Cracking Trackers

Posted by Katia PalliniTuesday, December 16, 2014, 10:50 am 1 Comment
Start cracking your tracker and make its data more impactful for marketers and end users. Combining the focus on relevant brand performance dimensions with the additional context deep dives will allow you to finally bring your tracker data to life again.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Experience, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research: 2014 In Review & 2015 In Anticipation

Posted by Ray PoynterTuesday, December 9, 2014, 5:37 am 3 Comments
Last Friday a panel of leaders from the research industry shared their thoughts about 2014 and the projections for 2015. Here is a summary of the key points.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Disrupting Market Research: An Update

Posted by JD DeitchTuesday, December 2, 2014, 8:04 am 6 Comments
It is tempting to try to reduce the industry’s challenges to bite-sized pieces, as if using big data, understanding millennials, or telling better stories might turn the tide. These things need to be done, but the issues are bigger.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Submissions and Voting Are Open for the Insight Innovation Competition at IIeX in Amsterdam

Posted by Leonard MurphyMonday, December 1, 2014, 10:31 am No Comments
Submissions and voting are now open for the latest rPrintound of the Insight Innovation Competition (IIC), to be held at the Insight Innovation eXchange (IIeX) 18-19 February in Amsterdam.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,