Interview with Kevin Lonnie, President of KL Communications on crowdsourcing, ISO, conspiracy theories, respondent engagement, and the future of market research. Continue reading »

Perhaps the most important lesson I have ever learned is summed up by the famous maxim from Nietzsche: What doesn’t kill us makes us stronger. On both a personal and professional level there have been myriad opportunities to be reminded …

Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our lives. Because of the nature of our industry, we tend to think of this phenomenon …

The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of technological innovation occurring from outside of the industry continues unabated, offering glimpses of a …

I’ve been sitting on a few articles that I had hoped to turn into full blown blog posts, but work keeps getting in the way! Rather than being miserly with this golden information, here is a quick synopsis of news …

The views expressed by the bloggers on the GreenBook blog are not endorsed by the GreenBook or the New York AMA. The GreenBook has given us a platform to share news and views on issues related to the global MR …

First, a big “THANK YOU!” to all of our readers! We began this blog in May and since then have seen our traffic grow and grow. Monday we had over 260 visitors to the blog, and we appreciate you giving …

The ISO initiative that we first mentioned here is becoming contentious. Research-live.com has a great summary of the recent debate raging on the Next Gen Market Research group on LinkedIn on a discussion thread asking whether ISO would matter to …