Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Continue reading »

I’m in the middle of a Linked-In debate on whether we as researchers are neglecting our methodolgical rigour at our peril, and opening ourselves to attack from all angles – the good, the bad and the plain charlatan, all of whom have wares to sell. Will this carry on? Here’s my take… Continue reading »

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. Continue reading »

One of my favorite LinkedIn Groups is the ARF Group; it is always a great place for cutting edge content, great discussions, and news on all of the new things the ARF is doing to help lead the industry. Recently I noticed a new discussion thread being run by David Rabjohns on the topic of “Research as a business tool”, and was intrigued by such a simple but important topic: how does market research really create business impact? It’s such a core question, but one that I think is often overlooked in industry discussions. It’s so important that David is heading up a new ARF Forum on the topic, and I am thrilled to see that happening. Continue reading »

As “for profit” researchers, we need to move faster in the direction of producing things that clients truly value. They’ve told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into). Continue reading »

It’s that time again folks! Continuing our strategy of the GreenBook Research Industry Trends (GRIT) study being a bi-annual tracking initiative with different focus areas in each wave, I am very proud to present to you the 2011 Fall Report. This is the 10th Edition of GRIT and the study has become one of the most important sources of information on trends within the global market research industry. Continue reading »