In September 2012 the market research Twittersphere gained a stand-out new voice. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out! Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

Although there are some uses of crowdsourcing within market research, much of the most interesting work is being done in other fields, which opens up an exciting opportunity for market research to learn and adapt from successful models in other sectors. Continue reading »

Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Continue reading »

Announcing the finalists of the first round of the Insight Innovation Competition Continue reading »

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its members only, rather than for the benefit of the industry as a whole, with the members reaping the benefits thereof. Continue reading »

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

On November 14th Research For Good held a webinar on “Predictions for 2013″ with Simon Chadwick of Cambiar, Reineke Reitsma of Forrester, Leslie Townsend of Kinesis Survey Technologies, and I to discuss our thoughts on what the next year may hold for the insights industry. Listeners were invited to submit their own questions for us. We did our best to get to all of them, but over 50 questions were left hanging. Today we have Part 2 of 2 of the effort to answer those questions. Continue reading »