Market Research In The News

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Pew Research Discusses Google Consumer Surveys’ Fit for Purpose

Posted by Leonard MurphyFriday, May 17, 2013, 14:15 pm 1 Comment

Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Economic Trends, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Online Research, State of the Industry Tags: AAPOR, associations, best practices, Current Population Benchmark, emerging, emerging techniques, Google Consumer Surveys, industry news, inferred demographics, insights, Jeffrey Henning, market research, non probability modeling, non-probability sampling, Pew Research, probability-based sampling, RDD samples, Scott Keeter, strategy, trends

Jeffrey Henning’s #MRX Top 10: Up! Adventure is Out There

Posted by Jeffrey HenningWednesday, May 15, 2013, 6:44 am 1 Comment

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry Tags: Abacus Data, Advertising Research Foundation, best practices, brands, business leadership, change, Ciara Byrne, communities, consumer behavior, Consumer Insights, Consumer Segmentation, consumers, emerging, emerging techniques, Fast Company, Hannah Mumby, hybrid approaches, IieX, In-Tweet Surveys, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos, Jeffrey Henning, Joel Rubinson, leadership, market research, marketing, Millennials, MRX, Online Qualitative Research, PSFK, Research Now, research technologies, Respondent Engagement, Sean Copeland, Starcom MediaVest Group, Steve Jobs, strategy, technology, transformation, trends, Twitter, Vision Critical

Phase 3 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, May 10, 2013, 9:31 am No Comments

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: ad creative, AMP, Atom Accelerator, best practices, Big Data, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, Buscapé Company, business leadership, change, Clear - M&C Saatchi, Coca-Cola, consumer behavior, consumers, Crow’s Nest Ventures, Decooda, DIRECTV Latin America, emerging, emerging techniques, entrepreneurs, ESCAPESWITHYOU.com, Esomar global research study, Eye2d2, Face Trace, foundational clients, funding partners, Gamechanger, Globant, Heineken, HSBC, IBOPE, IIC, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, John Deere, Johnson & Johnson, leadership, Logo and celebrity quizzes cluster generation, Lowes Home Improvement, market research, marketing, Mastercard Worldwide, Metaphorix, Mobile Research, new product concepts, Pepsico Foods, Pepsico Latam, PSP - Research Support Platform, Research Live, Respondent Engagement, Social Media, Spring Research, SSI, Stephen Phillips, strategic investors, strategic value, strategy, SwissPeaks, Tam Airlines, technology, Terra Latin America & USA, The Brazilian Government, The U.S. Department of State, transformation, TransForMedia, trends, World E-Trends: All Market information at your fingertips, World E-Trends: All Market information at your fingertips ZappiStore, ZappiStore

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

Posted by Leonard MurphyWednesday, May 8, 2013, 9:00 am 8 Comments

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, The Global View Tags: Big Data, business leadership, change, Communispace, communities, consumers, customer feedback, data collection, digital data collection, GOOGLE, holistic view of the consumer, industry news, innovation, Innovation in Market Research, Insight Community, insights, InSites, Ipsos, Kurt Knapton, leadership, market research, Marketing Insights, micro surveys, mobile, Mobile Research, MROC, Nielsen, proprietary panels, Qualtrics, Research Now, Respondent Engagement, Scott Miller, smartphones, Social Media, Sparq, strategic value, strategy, Survey Monkey, technology, traditional surveys, transformation, trends, Vision Critical, WPP

Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics

Posted by Jeffrey HenningTuesday, April 30, 2013, 15:55 pm No Comments

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: Anne-Lindsay Beall, behavioral economics, best practices, Big Data, brands, Brian Tarran, business leadership, Buzzmetrics, change, consumer awareness, consumer behavior, consumers, Edward Appleton, emerging, emerging techniques, Eric Williams, Face Group, hybrid approaches, Impact magazine, Innovation in Market Research, insights, Ipsos, JD Power & Associates, Jeffrey Henning, Loyalty 360, market research, market research industry, metadata, mobile, mobile qualitative research, Mobile Research, MRX, Netbase, NewMR, Online Monitoring, Principles of Marketing Research, Pulsar TRAC, Ray Poynter, Research Live, Research magazine, Respondent Engagement, SAS Customer Intelligence, Seth Grimes, Simon Miller, smartphones, Social Media, Social Media Analytics, social media monitoring, social monitoring tools, strategic analytics, strategic value, strategy, Taddy Hall, technology, text analysis, Text Analytics, The Cambridge Group, transformation, trends

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Posted by Leonard MurphySunday, April 28, 2013, 14:48 pm 4 Comments

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: 3D Imaging, 3D printing, 3D virtual mapping, advanced analytics, associations, behavioral economics, Big Data, Big Data platforms, Big Data Visualization, business leadership, change, Competitive Intelligence, concept evaluation, concept ideation, concept testing, consumer behavior, cross channel media exposure measurement, crowd-sourced videos, crowdsourcing, Data Visualization, deliver ROI, emerging, emerging techniques, emotional drivers, ethnography, Eye Tracking, field work optimization, holistic view of the consumer, hybrid approaches, identify key data sources, Identifying and creating genuinely disruptive innovations, IieX, IIeX platform, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, leadership, Lifestyle/media consumption, longitudinal research, market research, marketing, marketing effectiveness, marketing strategy, Measure Product Category Disruption Probability, media measurement, mobile, mobile ethnography, Mobile Research, Omni-channel media measurement, online groups, Opportunity assessment, product development lifeycle, psychoanalytic methods, rapid scanning of real objects and spaces, real time, reporting best practices, representative sample, research industry, Respondent Engagement, sampling & targeting models, Single source data, smart analytics, Social Media, social platforms, strategic value, strategy, supporting innovation, synthesizing multiple data streams, System 1, technology, text analysis tools, Text Analytics, Top 25 Unmet Needs Of Insights Clients, Top 25 Unmet Needs Of Market Research Clients, traditional research, transformation, trends, unconscious drivers of decisions, unmet needs, users’ compliance, Video analytics, Visual analysis, what categories are ripe for disruption

ZappiStore Wins The Insight Innovation Competition Phase 2!

Posted by Brian TarranFriday, April 26, 2013, 8:19 am 1 Comment

It’s with immense pride that we announce that ZappiStore as the winner of the 2nd Phase of the Insight Innovation Competition, which was held during the Insight Innovation Exchange event in Sao Paulo. Continue reading »

This was posted under category: Analytics, Business Leadership, Consumer Experience, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, State of the Industry Tags: ad creative, BrainJuicer, Brian Tarran, business leadership, change, Decooda, emerging, emerging techniques, entrepreneurs, Esomar global research study, Face Trace, foundational clients, funding partners, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, leadership, market research, Metaphorix, new product concepts, Research Live, Spring Research, SSI, Stephen Phillips, strategic investors, strategy, SwissPeaks, technology, trends, ZappiStore

The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm

Posted by Leonard MurphyMonday, April 22, 2013, 11:53 am 4 Comments

Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading »