Archive for the 'Respondent Engagement'

The Insight Innovation Challenge: 22 Companies Transforming Market Research

  Editor’s Note: Just to be clear, the list below is not to be construed as something like the GRIT 50 which is a ranking of innovative companies by the industry as a whole. These are simply 22 of the 70 companies that submitted a...
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Thoughts On The Future Of Consumer Intelligence Event

  Editor’s Note: Join me in welcoming our newest member of the GreenBook Blog author community: Nelie Shah! Nelie is an attorney that shifted her focus to executive-level research years ago and has been on the forefront of focusing on big...
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Are We Entering The Golden Age of Market Research Technologies?

  By Adriana Rocha I’ve been a hybrid technologist, marketer and market researcher since the early days of the Web and, for the past 13 years, I’ve been working with MR agencies, end clients, panel companies and technology companies.  ...
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Phase 3 Of The Insight Innovation Competition Is Live!

  It’s that time again folks; time to launch the 3rd Phase of the Insight Innovation Competition! Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is...
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Does Quantification In Market Research Lead To Disengagement?

    By Edward Appleton Week 6 of the Dan Ariely/Duke University Behavioral Economics (BE) online course (http://bit.ly/ZzUmWh ) is about Emotions; one of the first reading assignments focuses on a phenomenon called...
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Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics

By Jeffrey Henning Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted…  1.      The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm – Lenny Murphy of GreenBook Blog looks...
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UPDATED: The Top 25 Unmet Needs Of Insights Clients

Update: Since we originally posted this the response has been enormous! We have about 60 submissions so far and we are reviewing them on a few criteria: Fit for purpose (How well can they potentially address the issue) Originality (Is it the...
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A Chat With Social Media & Text Analytics Guru Seth Grimes

Earlier this week I posted my take on the past, present & future of social media content analytics in the post  The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm. In it I mentioned the upcoming The Sentiment Analysis...
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The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm

With the explosion of social media, mobile computing and content in general, businesses are now finding that they are behind the curve in analyzing the vast array of content that is being thrust upon them. Therefore, it should not be surprising,...
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The Insight Innovation Challenge: Defining The Unmet Needs Of Clients

We’ve been talking to a lot of clients that have told us that they have critical business issues that they can’t adequately address because they can’t find supplier partners that have the right solutions. We get that; it’s their job to...
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