Of the 1,500 links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us. Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

I am pleased to be at the PMRG 2012 Annual National Conference in Orlando, listening to invigorating speakers and making important connections. Here are some of my thoughts as I listen to speakers and attendees. Continue reading »

While different in scope, the market research industry faces its own “global warming.” And, like its climatological cousin, it too carries warnings of an impending crisis that will shake the foundation of our discipline. Continue reading »

In case you missed it, here is the GRIT Report summary Infographic. Continue reading »

Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Continue reading »

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on Games and Play at the MRS this year. Continue reading »

The GreenBook Research Industry Trends Report for Spring 2012 is now available! This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011. Download your copy of the full report here: Continue reading »

Julie Wittes Schlack is one of the co-founders of Communispace and heads up all of the innovation efforts at the company. In this interview we cover a lot of ground concerning the role of MROCs in market research, how other methods are being integrated into the community model, and what the future of research may look like. Continue reading »