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Archive for the ‘Social Media’ Category

Jeffrey Hennings’s #MRX Top Ten – Agog Over Google’s MRX Play

Posted by Jeffrey HenningTuesday, April 17, 2012, 15:58 pm No Comments

Of the 1,500 links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

This was posted under category: Big Data, Industry Trends, Market Research in the News, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, social sample Tags: , , , , ,

SoLoMo and Market Research

Posted by Dana StanleyFriday, April 13, 2012, 9:41 am 1 Comment

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.

Continue reading »

This was posted under category: Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The CEO Series: Richard Owen of Satmetrix

Posted by Dana StanleyWednesday, April 11, 2012, 8:37 am No Comments

Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a “social NPS” score using the Metavana social media analytics platform and that is a pretty darn interesting development. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research Techniques, Social Media, social sample, State of the Industry Tags: , , , , , , , , , , , , , , , , , , ,

Sharpening the Saw: The Market Research Technology Event

Posted by Kelley StyringMonday, April 9, 2012, 11:49 am 2 Comments

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

This was posted under category: Best Practices, Big Data, Blogs, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

Posted by Diane HayesWednesday, April 4, 2012, 14:10 pm 1 Comment

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data. Continue reading »

This was posted under category: Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Framing the World of Predictive Analytics

Posted by Tony CosentinoWednesday, April 4, 2012, 7:47 am 1 Comment

During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market. Continue reading »

This was posted under category: Best Practices, Big Data, Blogs, Branding, Business Leadership, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Publishing in an Age of Convergence Series: Innovation in Context

Posted by Lauren SozioTuesday, April 3, 2012, 5:46 am No Comments

In spite of the technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old. When examining this shift, it is critical to keep in mind the ecosystem comprised of organizational structures, consumer behavior, next generation electronic devices, the many permutations of content, the incumbents and the new kids. There is no simple dichotomy. It is more complex than the novel eclipsing the outdated, as each of these elements coexist, contradict, complement, and confuse one another. Continue reading »

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Reports and Whitepapers, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – MR, Big Data & Big Data’s Big Daddy

Posted by Jeffrey HenningMonday, April 2, 2012, 8:59 am No Comments

Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted. Continue reading »

This was posted under category: Association News, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Social Media, social sample, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Google Makes Their Market Research Play: Now What?

Posted by Leonard MurphyFriday, March 30, 2012, 0:31 am 26 Comments

The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is. Continue reading »

This was posted under category: Big Data, Business Leadership, Consumer Experience, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Mobile Research, Online Research, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , ,
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