What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

I thought it would be interesting to chat with Seth about the state of the industry, what’s coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. Continue reading »

Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading »

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading »

Behavioral economist George Loewenstein suggests that if we want to understand human motivations in general we may learn more from studying non-consumption activities, such as professional mountaineering. Continue reading »

The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading »