Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading »

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves. Continue reading »

Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading »

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fuel, then they will be the ones to go places with it, leaving us in the dust. Continue reading »

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »