Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.
Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.
Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.
Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.
Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...
First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying...
The challenges of measuring CMO success during their tenure.
Identifying the common missteps when marketing your insights.
Interview with Ivana Taylor, a small business and marketing expert.
A new AI-powered platform helps brands optimize e-commerce images.
Everything you need to know about Apple’s iOS 15 update.
Is Share of Search (SoS) a reliable metric to measure brand success?
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Writing strategic briefs, a guide from A to Z.
The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...
How we can incent and reward individuals for contributing to the data economy.
There are three questions you need to ask yourself before you start creating content.
These easy changes will increase your traffic and improve your placement on search results.
Tech, agile, emotional measurement, and more.
It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.
The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.
The 6 do’s and don’ts of writing great marketing content that will get your insights agency noticed.
How to sell without ‘selling’ – Jeff Davis explains how to make your message resonate with potential buyers.
Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...
Better utilize PR agencies in your marketing plan.
Tips and tricks to get started in your content marketing efforts.
Why consumers are now relying less on memory-based decision making.
A recap of 2019 Insights Marketing Day, Denver.
Declared data begins to take the spotlight from third-party data.
How advertising could flip the script for Netflix.
Joel Rubinson provides us with a framework on better understanding when you choose one over the other.
An interview with Keith Weed, former CMO of Unilever.
How ‘cognitive offloading’ impacts the way your customers make choices
What makes influencers so special and does it make them marketers?
Zappi enabled Keurig to release new products based on winning, customer-centric ideas
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
How marketers are moving toward digital strategies for increased ROI
Behavioural science isn’t the answer for every marketing challenge; it is a starting guide for finding solutions
An innovative core business is key to be on the path-to-purchase for clients.
Understanding the rules of engagement when brands enter the gender equality arena
Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.
Dave McCaughan shares his experience from marketing brands across Asia
7 ways retailers as publishers & ad networks are changing marketing.
Missed Semiofest 2017? Get caught up with this overview of the event.
Companies are seeking to create a better customer experience by breaking down marketing silos and shifting to people-based marketing.
How are Argentine consumers changing the way they interact with traditional and disruptive brands?
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
To be a truly transformative brand – one that enjoys true loyalty, passionate advocacy and a premium price – you have to be human-centric.
Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.”
Lightspeed’s Stefanie Mackenzie recaps her experience at Insights Marketing Day London 2017.
An interview with Professor Nicole Lazar on neuroscience and its role in market research.
Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.
It’s not data that should drive marketing; it’s the needs of your product.
Marketers expect to make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies
Clearly we’re not doing enough to educate our clients when experts, marketers, and industry publications don’t think our work is important.
Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.
Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.
In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.
The post modern consumer has moved beyond the need to own more stuff. They want to live a life with higher purpose, and your brand can help.
To be customer centric, your brand needs to invest to understand and respond through your brand strategy.
As culture moves forward in time, new brands are born. In 2008, the economy collapsed and a bunch of brands were created out of that.
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Technology has made social science investigations more accessible and more affordable than ever before.
We talk brand attraction and brand strategy in the 2nd video of a 9-part video series entitled The Future of Marketing and How to Win
In this video, we answer the question, “What is happening in marketing and how does a brand succeed?
Many CEOs in our industry are researchers – not sales people – uncomfortable with the concept of a marketing and sales initiative.
How food corporations are leveraging psychology to get millennials and shoppers to purchase more at the store.
Marketing is mutating and the role of the CMO is changing because the customer too is changing.
An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.
Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget.
Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.
Mark Earls on why IIeX is an ideal opportunity to practice stealing other people’s ideas and getting ready to apply them to your day job.
There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities.
Highlights from Insights Marketing Day (IMD), an event that encouraged research suppliers to look internally at how to be better marketers.
An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...
Brand growth is about more than just acquisition. Increaing loyalty among all your users also matters.
Whether you’re launching a new company or a new product or service within a firm, you can use growth hacking strategies to your advantage.
The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences.
Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.
The key to building a market research agency’s brand is to “find your company’s ‘secret sauce'”, but what is it and how do you find it?
With most content access occurring over tablets and phones, measuring marketing effectiveness via traditional approaches is less reliable.
Marketing research should inspire brand ideas to a large number of targetable audience members.
As a marketing science person I am bombarded by sales pitches for innovative products. Here’s how to separate the wheat from the baloney.
Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research.
It is important to consider both the strategic and the tactical to get a complete picture of your research.
The Economist’s “The Big Rethink” US explores the trends redefining marketing and customer engagement in the twenty-first century
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
Big Data will have big implications moving forward for just about everything, including marketing.
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...
The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.
Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take.
Emotional engagement with brands is much less prevalent than many marketers assume.
Historically, marketing researchers run projects. We must go beyond the project to the Business Question.
How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions.
Here is a crash course on intent marketing, and some important questions about this new model.
Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.
It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.
Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?
Traditional consumer segmentation simply does not work that well because it is rarely very actionable. Here’s how that can change.
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?
In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our ind...
Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
A roadmap for the revolution: a common vision which channels the urgency and momentum of change. What is this common vision? Behavior.
The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.
Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...
The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.
Advertising Research Foundation Announces President & CEO Bob Barocci’s Retirement. His successor will have quite a few challenges to contend with.
The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.
Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.
Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?
We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...
Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.
The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...
Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...
Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.
I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. Th...
Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam.
Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.
I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-at...
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...
How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to di...
While social media provides unprecedented convenience, does it really tell us the “why” in what’s motivating consumers in their lives?
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much d...
Alan Zorfas shares three critical comments about “how it’s done” exposed in Tom Fishburne’s Marketoon.
If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be h...
The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
This is the third in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista.
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...
I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the oppo...
This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista.
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.
Introducing a new series of cartoons to take a humorous look at some of the “pain points” we marketers deal with on a daily basis.
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...
As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...
I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...
It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...
To what extent do we market research professionals really understand the realities of those making the decisions?
Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?
Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.
Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.
Exploring some of the current limitations of the mobile model and asking what does the future hold?
Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...
Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...
An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.
An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.
I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...
As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become. And this is...
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.
As a lead up to the Technology Driven Market Research Event (May 2-3, Chicago) I am conducting interviews with as many of the wonderful thought leader...
Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.
Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.
Lenny Murphy looks back at the previous 12 months and summarizes some of the best predictions from industry thought leaders.
What have the holiday greetings you have sent (or the ones you haven’t) communicated about your brand?
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...
Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.
Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior ...
by Monica Wood, Cambiar Partner In the world of Market Research often times the function and its deliverables are thought of as a cost center. This is...
Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.
Here is some news you can use! The GreenBook website is releasing practical advice to buyers of custom market research by making the new publication “...
by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...
by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...
Bill Weylock’s account of the presentations from the first day of The Market Research Event.
This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...
Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation.
The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...
My post about getting nickel-and-dimed by focus group facilities got quite a bit of response. Many of you agreed that getting charged $11 for copies ...
Attempts to capture attention or make it sound more personal can make you appear foolish and inattentive, or like outright liars.
Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.
So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...
If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin. The premise of the book is that we live and work in a hyper…
Wow, what a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...
In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example...
Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...
A collection of recent content on mobile market research from across the industry.
By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.
The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.
Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits.
Is your technique or methodology superior to all the others? Ron Sellers is skeptical.
If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...
A trio of interesting articles related to digital marketing, new models for branding, and the role of agencies in the age of social media.
Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inhe...