Archive: mobile research

The Future of the Android-iOS Competition

Executive Insights

The Future of the Android-iOS Competition

Consumer and smartphone operating system trends.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

GreenBook Future List Spotlight: Lauren Murphy

Consumer Behavior

GreenBook Future List Spotlight: Lauren Murphy

We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook

Greenbook

GreenBook Future List Spotlight: Lauren Murphy

Consumer Behavior

GreenBook Future List Spotlight: Lauren Murphy

We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook

Greenbook

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

How AI is Transforming Mobile Technology

Research Technology (ResTech)

How AI is Transforming Mobile Technology

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Ralf Llanasas

Ralf Llanasas

How AI is Transforming Mobile Technology

Research Technology (ResTech)

How AI is Transforming Mobile Technology

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Ralf Llanasas

Ralf Llanasas

Understanding Consumers Through Their Mobile Activity

Understanding Consumers Through Their Mobile Activity

The future of insights relies on quick, reliable data. Passive metering provides that and more…

Greg Lipper

Greg Lipper

CEO at People Data Company, Inc.

Understanding Consumers Through Their Mobile Activity

Understanding Consumers Through Their Mobile Activity

The future of insights relies on quick, reliable data. Passive metering provides that and more…

Greg Lipper

Greg Lipper

CEO at People Data Company, Inc.

Pictures Speak Louder Than Words

Research Methodologies

Pictures Speak Louder Than Words

How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.

Steven Naert

Steven Naert

Pictures Speak Louder Than Words

Research Methodologies

Pictures Speak Louder Than Words

How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.

Steven Naert

Steven Naert

Qual Research: On Its Best Behavior

Qual Research: On Its Best Behavior

Skills to keep up with changes occurring in qualitative research.

Matt Michaud

Matt Michaud

GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods

GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods

An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters

Brand Strategy

5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters

See how 5 Insights companies combined forces to drive greater insights.

Courtney Williams

Courtney Williams

Executive Director of Quality at Lucid

IIeX Asia Pacific 2018 Overview

CEO Series

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

IIeX Asia Pacific 2018 Overview

CEO Series

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Quick! You’ve Got Her Attention!

Quick! You’ve Got Her Attention!

Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples

Ed Staples

Senior Director of Business Development at ProdegeMR

Quick! You’ve Got Her Attention!

Quick! You’ve Got Her Attention!

Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples

Ed Staples

Senior Director of Business Development at ProdegeMR

China and MR: An Almost Unlimited Market

China and MR: An Almost Unlimited Market

Smartphones are a growing tool for insights into the Chinese market.

Ludo Milet

Ludo Milet

Managing Director, Asia Pacific at Toluna

China and MR: An Almost Unlimited Market

China and MR: An Almost Unlimited Market

Smartphones are a growing tool for insights into the Chinese market.

Ludo Milet

Ludo Milet

Managing Director, Asia Pacific at Toluna

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.

Rachel Redondo

Rachel Redondo

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.

Rachel Redondo

Rachel Redondo

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

The Respondent Experience

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid

Andrew Reid

CEO and Founder at Rival Technologies

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

The Respondent Experience

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid

Andrew Reid

CEO and Founder at Rival Technologies

The Changing Ways We Eat

The Changing Ways We Eat

Quick service restaurants need to stand out in food delivery apps to stay relevant

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

The Changing Ways We Eat

The Changing Ways We Eat

Quick service restaurants need to stand out in food delivery apps to stay relevant

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

Research Methodologies

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis,

John Papadakis,

at Pollfish, Microsoft Research, PredictWise

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

Research Methodologies

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis,

John Papadakis,

at Pollfish, Microsoft Research, PredictWise

Maximizing Mobile Study Effectiveness

Maximizing Mobile Study Effectiveness

Capturing mobile respondents’ attention with concise questionnaires

Nathan Wimble

Nathan Wimble

Facebook Tests Cross-Platform Performance of Mobile-First Videos

Facebook Tests Cross-Platform Performance of Mobile-First Videos

Macromill case study on mobile video ad testing for Facebook and Instagram

Scott Ernst

Scott Ernst

Facebook Tests Cross-Platform Performance of Mobile-First Videos

Facebook Tests Cross-Platform Performance of Mobile-First Videos

Macromill case study on mobile video ad testing for Facebook and Instagram

Scott Ernst

Scott Ernst

How AI Can Help Marketers Reach the Distracted Generation

Research Technology (ResTech)

How AI Can Help Marketers Reach the Distracted Generation

Analyzing AI emotional and eye tracking for millennial advertising with Twitter

Olivier Tilleuil

Olivier Tilleuil

CEO and Founder at EyeSee

How AI Can Help Marketers Reach the Distracted Generation

Research Technology (ResTech)

How AI Can Help Marketers Reach the Distracted Generation

Analyzing AI emotional and eye tracking for millennial advertising with Twitter

Olivier Tilleuil

Olivier Tilleuil

CEO and Founder at EyeSee

‘Insights on Demand’ is Transforming Market Research

‘Insights on Demand’ is Transforming Market Research

The future of market research is shifting towards democratization of insights that are available in real time

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

Customer Experience Predictions for 2018

Customer Experience Predictions for 2018

The trends driving customer-centricity in 2018.

Zarina de

Zarina de

Customer Experience Predictions for 2018

Customer Experience Predictions for 2018

The trends driving customer-centricity in 2018.

Zarina de

Zarina de

How SkyTeam is Flying High in Terms of Customer Centricity

How SkyTeam is Flying High in Terms of Customer Centricity

Mobile, real-time response data to grow SkyTeam’s customer experience.

Niels Schillewaert

Niels Schillewaert

How SkyTeam is Flying High in Terms of Customer Centricity

How SkyTeam is Flying High in Terms of Customer Centricity

Mobile, real-time response data to grow SkyTeam’s customer experience.

Niels Schillewaert

Niels Schillewaert

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Research Technology (ResTech)

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean

Ross McLean

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Research Technology (ResTech)

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean

Ross McLean

The Future of Video for MRX

Research Technology (ResTech)

The Future of Video for MRX

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince

Alistair Vince

The Future of Video for MRX

Research Technology (ResTech)

The Future of Video for MRX

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince

Alistair Vince

Research Technology (ResTech)

GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920

Increased technology has made location-based consumer research less complicated and expensive to obtain.

Chris St.

Chris St.

Research Technology (ResTech)

GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920

Increased technology has made location-based consumer research less complicated and expensive to obtain.

Chris St.

Chris St.

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

Katja Cahoon explores the challenges and benefits of online qualitative research.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

3 Reasons Why Online Surveys are Better Today Than A Year Ago

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

3 Reasons Why Online Surveys are Better Today Than A Year Ago

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

Research Methodologies

Ever Thought of Researching Ethnic Minorities Online?

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Marie-Claude Gervais

Marie-Claude Gervais

Research Methodologies

Ever Thought of Researching Ethnic Minorities Online?

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Marie-Claude Gervais

Marie-Claude Gervais

Research Methodologies

Exploring the Use of Emojis in Qualitative Research

It’s time to stop ignoring emojis and start leveraging them in online qualitative research.

Over the

Over the

Research Methodologies

Exploring the Use of Emojis in Qualitative Research

It’s time to stop ignoring emojis and start leveraging them in online qualitative research.

Over the

Over the

The 3 Surprising Marketing Trends Businesses Should Own in 2017

Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.

Ben Kaplan

Ben Kaplan

The 3 Surprising Marketing Trends Businesses Should Own in 2017

Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.

Ben Kaplan

Ben Kaplan

Research Technology (ResTech)

How Brands & Advertisers Benefit from Emerging Data Collection Techniques

Brands and advertisers can benefit like never before from emerging data collection techniques.

Richard Thornton

Richard Thornton

NED at Walr

Top 40 Predictions about Insights & Analytics for 2017

Top 40 Predictions about Insights & Analytics for 2017

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Top 40 Predictions about Insights & Analytics for 2017

Top 40 Predictions about Insights & Analytics for 2017

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

Google Surveys 360: The Digital Marketer’s New Best Friend

Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Google Surveys 360: The Digital Marketer’s New Best Friend

Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Reconnect Research is Resurrecting Telephone Research In The Age Of AI

Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Unlimited Length Mobile Video Uploads – Are we there yet?

Our challenge as platform providers is getting ever-increasing file sizes to the research platform where they can be viewed and analyzed.

Dan Weber

Dan Weber

Owner at Itracks

Research Technology (ResTech)

Unlimited Length Mobile Video Uploads – Are we there yet?

Our challenge as platform providers is getting ever-increasing file sizes to the research platform where they can be viewed and analyzed.

Dan Weber

Dan Weber

Owner at Itracks

Level Up: The Possibilities Brought to Life by Pokémon GO

The Respondent Experience

Level Up: The Possibilities Brought to Life by Pokémon GO

It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.

Zoë Dowling

Zoë Dowling

Level Up: The Possibilities Brought to Life by Pokémon GO

The Respondent Experience

Level Up: The Possibilities Brought to Life by Pokémon GO

It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.

Zoë Dowling

Zoë Dowling

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner at Datagame

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner at Datagame

Focus Groups

GRIT Says Panel Woes Are Jeopardizing MR’s Future.

We have to overcome a common misconception about what mobile research really is, and what it can accomplish.

Michael Smith

Michael Smith

Focus Groups

GRIT Says Panel Woes Are Jeopardizing MR’s Future.

We have to overcome a common misconception about what mobile research really is, and what it can accomplish.

Michael Smith

Michael Smith

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

CEO Series

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

CEO Series

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Are Smartphones in your Survey Sample Yet?

The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...

Hilary DeCamp

Hilary DeCamp

Senior Vice President / Global Director - Marketing Science & Methods at Lieberman Research Worldwide

Research Technology (ResTech)

Are Smartphones in your Survey Sample Yet?

The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...

Hilary DeCamp

Hilary DeCamp

Senior Vice President / Global Director - Marketing Science & Methods at Lieberman Research Worldwide

Research Technology (ResTech)

Using Mobile Qualitative To Answer Big Data’s Little Questions

As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.

Ross McLean

Ross McLean

Research Technology (ResTech)

Using Mobile Qualitative To Answer Big Data’s Little Questions

As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.

Ross McLean

Ross McLean

Brand Strategy

The Dominance of Email: Penetration and Performance

Analyzing the impact of email in the age of mobile apps, omnichannel integration, and other competitive technology.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Brand Strategy

The Dominance of Email: Penetration and Performance

Analyzing the impact of email in the age of mobile apps, omnichannel integration, and other competitive technology.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Insights Industry News

Mobile Surveys Will Beat Traditional Surveys in 2016

Mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly.

Patrick Comer

Patrick Comer

Founder & Chief Executive Officer at Lucid

Pew Research Gets On The Right Side Of History

Pew Research Gets On The Right Side Of History

Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Pew Research Gets On The Right Side Of History

Pew Research Gets On The Right Side Of History

Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek

In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek

In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

A Debate Between Survey Length and Data Quality

The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach.

Zontziry Johnson

Zontziry Johnson

Research Technology (ResTech)

6 No Nonsense Tips for Mobile Market Research

In advance of their workshop tour, Ray Poynter, Roddy Knowles and Maria Domoslawska share some tips for using mobile market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

6 No Nonsense Tips for Mobile Market Research

In advance of their workshop tour, Ray Poynter, Roddy Knowles and Maria Domoslawska share some tips for using mobile market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

6 No Nonsense Tips for Mobile Market Research

Here are six tips for using mobile market research from Ray Poynter, Maria Domoslawska and Roddy Knowles.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

6 No Nonsense Tips for Mobile Market Research

Here are six tips for using mobile market research from Ray Poynter, Maria Domoslawska and Roddy Knowles.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Buck the Trend of Market Research Mobile Rewards

Looking past the latest fad in incentive programs to the tried-and-true retention solution.

Greg Cicatelli

Greg Cicatelli

Senior Vice President & Head of US Sales at RedBrick Financial Group

Research Methodologies

Buck the Trend of Market Research Mobile Rewards

Looking past the latest fad in incentive programs to the tried-and-true retention solution.

Greg Cicatelli

Greg Cicatelli

Senior Vice President & Head of US Sales at RedBrick Financial Group

Brand Strategy

Science is Dead – Long Live Marketing Research

Research-on-research is a good thing, but not if we build our biases into the design.

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Guest Post: Why Video is about to Cross the Chasm for Research

Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Guest Post: Why Video is about to Cross the Chasm for Research

Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

The rapid adoption of smartphones is providing new ways for researchers to better understand consumers and their behavior in store.

Mark Michelson

Mark Michelson

Research Methodologies

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

The rapid adoption of smartphones is providing new ways for researchers to better understand consumers and their behavior in store.

Mark Michelson

Mark Michelson

In-Store Mobile Usage: Much Ado About Nothing – Again

“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.

Steve Needel,

Steve Needel,

In-Store Mobile Usage: Much Ado About Nothing – Again

“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.

Steve Needel,

Steve Needel,

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Technology (ResTech)

The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

Peter Orban

Peter Orban

Research Technology (ResTech)

The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

Peter Orban

Peter Orban

Disrupting Market Research: An Update

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Disrupting Market Research: An Update

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

Research Technology (ResTech)

Who is Winning the Game of Devices? Mobile vs. Desktop

10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop online traffic.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Who is Winning the Game of Devices? Mobile vs. Desktop

10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop online traffic.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Big Picture of the Trends in Mobile Market Research

Ray Poynter gives a “Big Picture” look at the key trends in mobile market research.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

A Big Picture of the Trends in Mobile Market Research

Ray Poynter gives a “Big Picture” look at the key trends in mobile market research.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

Designing Research in an Insta-Everything World

When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes....

Caleb Costa

Caleb Costa

Senior Vice President - Client Success at InCrowd

Research Methodologies

Battle of the Methodologies

Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.

Tom H.C.

Tom H.C.

CEO Series

Talking About NewMR: An Interview With Ray Roynter

Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long.

Paul Long

Paul Long

Consumer Behavior

How Widespread Is Geofencing In Market Research?

Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why?

Scott Weinberg

Scott Weinberg

Research Methodologies

Mobile Qualitative – How Does It Fit In The Research Toolkit?

Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

How TNS Is Validating Mobile Globally

TNS is taking the lead with a serious look at mobile in market research as a global opportunity.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

CEO Series

Mobile MR and Touchpoint Analysis – Conversation with Fiona Blades, CEO of MESH.

MESH is a relatively new but powerful player in the Research space. The company pioneered the use of mobile in touch-point analysis.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

Siamack Salari on Market Research And Mobile Self-Ethnography

Mobile self-ethnography is clearly an area with massive potential, but also full of potential biases.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Top 10 Key Mobile Facts For Market Research

Mobile has already arrived as a major force in data collection. Here are 10 key statistics that give a snapshot on mobile usage across the globe and h...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

Phil Rance

Phil Rance

Research Methodologies

The Shape Of Mobile Market Research Over The Next Three Years

How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

A Mobile Advantage In Illiterate Or Limited Literacy Populations

Growth for many brands will come through selling into developing markets. How do you conduct research where literacy is marginal? Mobile.

Navin Williams

Navin Williams

Wave 4 Of The Insight Innovation Competition Is Live!

Consumer Behavior

Wave 4 Of The Insight Innovation Competition Is Live!

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Smartphones Won’t Be Mainstream In Emerging Markets Until….. Now!

Mobile research will become the methodology of choice for much of our work in emerging markets.

Ben Leet

Ben Leet

General Manager UK at YouGov

Brand Strategy

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Historically, marketing researchers run projects. We must go beyond the project to the Business Question.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Google Consumer Surveys Unleashes G Force Change

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Ellen Woods

Ellen Woods

CEO Series

Interview with MetrixLab CEO Han De Groot on the RawData Acquisition

Han De Groot, CEO of MetrixLab, talks about their acquisition of RawData and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Insight Innovation Competition Winner Neil Seeman of RIWI Corporation

An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

#IIeX: They Showed You What?!

A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Customer Experience (CX)

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Methodologies

From Doubter to Evangelist: Why It’s Time To Embrace Mobile Research

Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.

Ben Leet

Ben Leet

General Manager UK at YouGov

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

10 Things You Don’t Know About How Customers Use Smartphones

How your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

10 Things You Don’t Know About How Customers Use Smartphones

How your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Hail To The Chief: An Interview With ESOMAR President Dan Foreman

ESOMAR President Dan Foreman on ESOMAR, the future of the research industry, our mobile future, and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Hail To The Chief: An Interview With ESOMAR President Dan Foreman

ESOMAR President Dan Foreman on ESOMAR, the future of the research industry, our mobile future, and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

What would it mean for our research if our participants’ hardware could share their senses?

Niels Schillewaert

Niels Schillewaert

Research Technology (ResTech)

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

What would it mean for our research if our participants’ hardware could share their senses?

Niels Schillewaert

Niels Schillewaert

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

CEO Series

Predictions for 2013 Part 1: Reineke Reitsma of Forrester

Part 2 of 2 as we answer questions following a webinar hosted by Research for Good on “Predictions for 2013.”

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Predictions for 2013 Part 1: Reineke Reitsma of Forrester

Part 2 of 2 as we answer questions following a webinar hosted by Research for Good on “Predictions for 2013.”

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Focus Groups

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

For this report, we wanted respondents to take a more general view on potential future changes in the research industry.

Tamara Barber

Tamara Barber

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research in the Post-PC Era

Research Methodologies

Market Research in the Post-PC Era

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Market Research in the Post-PC Era

Research Methodologies

Market Research in the Post-PC Era

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

Why Consumer Is King: Moving With Our Mobile Market

I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

Why Consumer Is King: Moving With Our Mobile Market

I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Ben Leet

Ben Leet

General Manager UK at YouGov

AIMing For Research Relevance In Latin America

AIMing For Research Relevance In Latin America

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

AIMing For Research Relevance In Latin America

AIMing For Research Relevance In Latin America

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Why Screeners Must Go Away

Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?

Pala Kuppusamy

Pala Kuppusamy

Research Methodologies

Why Screeners Must Go Away

Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?

Pala Kuppusamy

Pala Kuppusamy

Is Latin America Going To Lead The Research Revolution?

I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is Latin America Going To Lead The Research Revolution?

I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

10 Key Takeaways From Market Research in the Mobile World

Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

10 Key Takeaways From Market Research in the Mobile World

Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

MRMW: Kids in a Candy Store

At MRMW, the stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?

Reg Baker

Reg Baker

Research Methodologies

MRMW: Kids in a Candy Store

At MRMW, the stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?

Reg Baker

Reg Baker

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Annie Pettit live blogs select sessions from the Market Reseasrch in the Mobile World Conference in Cincinnati.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Annie Pettit live blogs select sessions from the Market Reseasrch in the Mobile World Conference in Cincinnati.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Highlights from the start of Market Research in the Mobile World

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Highlights from the start of Market Research in the Mobile World

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

CEO Series

Lead up to MRMW: Interview with Kevin Lonnie of KL Communications

An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

Lead up to MRMW: Interview with Kevin Lonnie of KL Communications

An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Research Technology (ResTech)

Getting Ready For #MRMW: A Client’s Perspective

Jason Anderson is packing light for MRMW, thanks to advances in technology. Are you ready to ride the mobile wave?

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

Getting Ready For #MRMW: A Client’s Perspective

Jason Anderson is packing light for MRMW, thanks to advances in technology. Are you ready to ride the mobile wave?

Jason Anderson

Jason Anderson

Owner at Datagame

CEO Series

Lead up to MRMW: Interview with Leslie Townsend of Kinesis

An interview with Leslie Townsend of Kinesis ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

Lead up to MRMW: Interview with Leslie Townsend of Kinesis

An interview with Leslie Townsend of Kinesis ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Research Technology (ResTech)

Market Research Software I Wish I Had

Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

Market Research Software I Wish I Had

Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.

Jason Anderson

Jason Anderson

Owner at Datagame

CEO Series

Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting

An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting

An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Scott Stein of QuestBack

Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19.

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Scott Stein of QuestBack

Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19.

Renee Murphy

Renee Murphy

#MRMW Preview: Why Location is the Killer Feature of Mobile Research

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...

Thaddeus Fulford-Jones

Thaddeus Fulford-Jones

#MRMW Preview: Why Location is the Killer Feature of Mobile Research

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...

Thaddeus Fulford-Jones

Thaddeus Fulford-Jones

Lead up to MRMW: Interview with Rebecca West of Civicom

For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of n...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Rebecca West of Civicom

For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of n...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Alistair Hill of On Device Research

As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I’m particularly excited about how he will demonstra...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Alistair Hill of On Device Research

As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I’m particularly excited about how he will demonstra...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Navin Williams of Mobile Measure

In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews wit...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Navin Williams of Mobile Measure

In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews wit...

Renee Murphy

Renee Murphy

Insights Industry News

Establishing Social Media Research Benchmarks With Ford, P&G & Coke

A major barrier to widespread adoption of social media research techniques is the lack of standard benchmarks across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Establishing Social Media Research Benchmarks With Ford, P&G & Coke

A major barrier to widespread adoption of social media research techniques is the lack of standard benchmarks across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Smartphones: The New Brazilian Passion and the Opportunity for Market Research

With consumers going digital, researchers should embrace mobile research methodologies and technologies now.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Technology (ResTech)

Smartphones: The New Brazilian Passion and the Opportunity for Market Research

With consumers going digital, researchers should embrace mobile research methodologies and technologies now.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Technology (ResTech)

The Customer Journey Through the Eyes of Mobile Research

Mobile research enables new opportunities to explore the customer journey from awareness to purchase.

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

Research Technology (ResTech)

The Customer Journey Through the Eyes of Mobile Research

Mobile research enables new opportunities to explore the customer journey from awareness to purchase.

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

Brand Strategy

What Facebook’s Instagram Acquisition Means for the Market Research Industry

The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.

Allan Fromen

Allan Fromen

Brand Strategy

What Facebook’s Instagram Acquisition Means for the Market Research Industry

The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.

Allan Fromen

Allan Fromen

Why Recall Must Die: Capturing the Point of Emotion

Most market researchers give little to no thought to their reliance on recall and, in doing so, fail to better understand respondents.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

Why Recall Must Die: Capturing the Point of Emotion

Most market researchers give little to no thought to their reliance on recall and, in doing so, fail to better understand respondents.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Updated: Market Research in the Mobile World Day 2 by RW Connect

A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Updated: Market Research in the Mobile World Day 2 by RW Connect

A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Market Research in the Mobile World

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.

Research World

Research World

Market Research in the Mobile World

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.

Research World

Research World

CEO Series

SoLoMo and Market Research: A Panel Discussion

The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

CEO Series

SoLoMo and Market Research: A Panel Discussion

The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

#MRMW: ‘Social, Local and Mobile’ Will Take Over the World

The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

#MRMW: ‘Social, Local and Mobile’ Will Take Over the World

The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...

Diane Hayes

Diane Hayes

Co Founder & President at InCrowd

More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...

Diane Hayes

Diane Hayes

Co Founder & President at InCrowd

Research Methodologies

RESEARCH OUTLAWS: THE ROUND-UP

Tom Ewing of BrainJuicer gives a full recounting of his Research Outlaws panel at MRS last week.

Tom Ewing

Tom Ewing

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Change is the New Constant

Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Change is the New Constant

Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Research Methodologies

Research Outlaws

In a world where it’s illegal to ask consumers direct questions, what would researchers do?

Tom Ewing

Tom Ewing

CEO Series

CEO Series: Interview With Janet Kosloff of InCrowd

InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CEO Series: Interview With Janet Kosloff of InCrowd

InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Collaborative Approach to Mobile – Any Questions?

I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. Th...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Collaborative Approach to Mobile – Any Questions?

I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. Th...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

Market Research in the Mobile World

Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Market Research in the Mobile World

Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Setting the Stage

Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Setting the Stage

Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Insights Industry News

Need A Primer For MRMW? Attend The NewMR Mobile Research in 2012 Virtual Event

The first NewMR Event in 2012 will be on February 22 and will focus on mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Need A Primer For MRMW? Attend The NewMR Mobile Research in 2012 Virtual Event

The first NewMR Event in 2012 will be on February 22 and will focus on mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Net Gain Of MR Augmentation

The Net Gain Of MR Augmentation

The transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Net Gain Of MR Augmentation

The Net Gain Of MR Augmentation

The transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

An Interview With Kristin Luck of Decipher

Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

An Interview With Kristin Luck of Decipher

Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Customer Experience (CX)

Customer Feedback Technology: What’s Next?

Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?

Kimberly Nasief-Westergren

Kimberly Nasief-Westergren

President & Co Founder at Measure Consumer Perspectives

CEO Series

CEO Series: A Discussion with Andrew Reid of Vision Critical

Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

CEO Series

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point

Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Objects in Mirror Are Closer Than They Appear

“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Market Research and the Smartphone: Star Crossed Lovers or Something Else?

Smartphones are powerful and mobile. This has serious implications for MR, particularly with respect to where and how we deliver surveys.

Allan Fromen

Allan Fromen

International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Research Technology (ResTech)

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

Carrie Robbins on The State of Mobile Market Research

An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Google Bowls a Googly

So Google is a Phone manufacturer too. How does that change the game?

Navin Williams

Navin Williams

Focus Groups

Why Data Privacy Regulations Will Never Take Hold

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Want To See The Presentations From Market Research In The Mobile World? Here’s How!

As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Counterpoint: Mobile Is Much More Than Hype

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...

Leslie Townsend

Leslie Townsend

Chief Executive Officer at Cannabiz Consumer Group

Research Technology (ResTech)

Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform

I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...

Prashant Hari

Prashant Hari

Research Technology (ResTech)

Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform

I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...

Prashant Hari

Prashant Hari

Research Technology (ResTech)

The Changing Landscape of Online Qualitative Research

Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.

Derek Sawchuk

Derek Sawchuk

Vice President - Business Development at Maru/Matchbox

Research Technology (ResTech)

The Changing Landscape of Online Qualitative Research

Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.

Derek Sawchuk

Derek Sawchuk

Vice President - Business Development at Maru/Matchbox

My Mobile Qual “Must Read” List from MRMW2011

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...

Betsy Leichliter

Betsy Leichliter

Qualitative Advisor at Leichliter Associates Llc

My Mobile Qual “Must Read” List from MRMW2011

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...

Betsy Leichliter

Betsy Leichliter

Qualitative Advisor at Leichliter Associates Llc

CEO Series

Mobile Research Conference Wrap-Up Interview

Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Mobile Research Conference Wrap-Up Interview

Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Whether it’s ready for prime time or not mobile research is not just here to stay, it’s poised to grow very quickly.

Reg Baker

Reg Baker

Research Methodologies

Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Whether it’s ready for prime time or not mobile research is not just here to stay, it’s poised to grow very quickly.

Reg Baker

Reg Baker

Debriefing on Market Research in the Mobile World

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Debriefing on Market Research in the Mobile World

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A New Model for Respondent Engagement

Research Methodologies

A New Model for Respondent Engagement

Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A New Model for Respondent Engagement

Research Methodologies

A New Model for Respondent Engagement

Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Following up on the Great Mobile Research Debate

Thanks to everyone involved in making yesterday’s virtual debate on mobile research such a huge success.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Following up on the Great Mobile Research Debate

Thanks to everyone involved in making yesterday’s virtual debate on mobile research such a huge success.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox

Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox

Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Has Gongos Research Proven The Validty of Smartphone Research Or Not?

Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Has Gongos Research Proven The Validty of Smartphone Research Or Not?

Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Mobilizing Market Research: Best Practices & What’s Next?

Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Best Practices & What’s Next?

Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Technology (ResTech)

Smartphone Surveys Prove Their Validity in Marketing Research

A recent study shows that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Technology (ResTech)

Don’t Let Mobile Research Leave You Behind!

Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Don’t Let Mobile Research Leave You Behind!

Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Limitations & The Future (Part 4 of 9)

Exploring some of the current limitations of the mobile model and asking what does the future hold?

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Mobilizing Market Research: Limitations & The Future (Part 4 of 9)

Exploring some of the current limitations of the mobile model and asking what does the future hold?

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Benefits & Current Uses (Part 3 of 9)

The benefits of mobile research include further engaging participants, as well as providing them with increased convenience.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Benefits & Current Uses (Part 3 of 9)

The benefits of mobile research include further engaging participants, as well as providing them with increased convenience.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

CEO Series

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

CEO Series

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Part 1 of a 9 Part Series

This white paper uncovers the state of mobile data collection methods and where they are headed.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Part 1 of a 9 Part Series

This white paper uncovers the state of mobile data collection methods and where they are headed.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

Navin Williams

Navin Williams

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

Navin Williams

Navin Williams

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot

I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...

Navin Williams

Navin Williams

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot

I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...

Navin Williams

Navin Williams

Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”

A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger...

Navin Williams

Navin Williams

Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”

A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger...

Navin Williams

Navin Williams

Research Technology (ResTech)

Can Qualitative Research Be As Smart As Your Phone?

The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story th...

John Williamson

John Williamson

Managing Partner at Casada USA

Research Technology (ResTech)

Can Qualitative Research Be As Smart As Your Phone?

The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story th...

John Williamson

John Williamson

Managing Partner at Casada USA

Has Market Research Waited Too Long (To Evolve)?

New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Has Market Research Waited Too Long (To Evolve)?

New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...

Pala Kuppusamy

Pala Kuppusamy

Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...

Pala Kuppusamy

Pala Kuppusamy

CEO Series

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

2nd International Conference On Market Research In The Mobile World

How to get involved with the 2nd Market Research in the Mobile World conference as a presenter, sponsor, exhibitor, or attendee.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

2nd International Conference On Market Research In The Mobile World

How to get involved with the 2nd Market Research in the Mobile World conference as a presenter, sponsor, exhibitor, or attendee.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Research Methodologies

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.

Bill Weylock

Bill Weylock

Research Methodologies

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.

Bill Weylock

Bill Weylock

Research Methodologies

Will Smartphones Save the Survey?

While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.

Research Access

Research Access

Do It (Yourself) Or Die

DIY technology platforms are creating cost, time, and data integration efficiencies and clients are flocking to them in droves.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Do It (Yourself) Or Die

DIY technology platforms are creating cost, time, and data integration efficiencies and clients are flocking to them in droves.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Market Research and the Innovation space?

Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?

Prashant Hari

Prashant Hari

Research Technology (ResTech)

Market Research and the Innovation space?

Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?

Prashant Hari

Prashant Hari

Be There Or Be Square!

Be There Or Be Square!

Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Be There Or Be Square!

Be There Or Be Square!

Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobile MR: Hope or Hype?

Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobile MR: Hope or Hype?

Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Vision Of The Future of Market Research

Lenny Murphy notes some recent writings on the future of market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Vision Of The Future of Market Research

Lenny Murphy notes some recent writings on the future of market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research

A collection of recent content on mobile market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research

A collection of recent content on mobile market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Mobile Screens – Size Does Matter?

The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.

Navin Williams

Navin Williams

Research Technology (ResTech)

Mobile Screens – Size Does Matter?

The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.

Navin Williams

Navin Williams

Research Methodologies

Unconquered Mobile Market Research

As mobile interfaces improve, the applicability of mobile in market research will only grow.

Navin Williams

Navin Williams

Research Methodologies

Unconquered Mobile Market Research

As mobile interfaces improve, the applicability of mobile in market research will only grow.

Navin Williams

Navin Williams

Insights Industry News

Are We Smart Enough For Mobile Market Research?

If we want to reach our target audience, we should go out and reach them irrespective of the phone they use. The debate about penetration of mobile ph...

Navin Williams

Navin Williams

Insights Industry News

Are We Smart Enough For Mobile Market Research?

If we want to reach our target audience, we should go out and reach them irrespective of the phone they use. The debate about penetration of mobile ph...

Navin Williams

Navin Williams

Brand Strategy

The Brave New World Of A Converged Mobile Future

The combined forces of the social media revolution and converged mobile will have a more profound impact on our industry than any other socio-technolo...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

The Brave New World Of A Converged Mobile Future

The combined forces of the social media revolution and converged mobile will have a more profound impact on our industry than any other socio-technolo...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobile, Mobile Everywhere… But, Hopefully, You Knew That Already

Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is what caught my eye

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobile, Mobile Everywhere… But, Hopefully, You Knew That Already

Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is what caught my eye

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

For The Right Content, Millennials Will Pay To Play

The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

For The Right Content, Millennials Will Pay To Play

The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook