Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam. Continue reading »

Monica Wood (J&J Diabetes Care) recently moderated a terrific panel discussion with three corporate research leaders –Jack Lee of Estee Lauder; Jim Nyce of Sun Products (formerly head of insights for Kraft); and Trish Rainone of Chase. What were the key takeaways? Continue reading »

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.

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Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want to get in touch with, and how can I get them to talk to me? 2.) Contact: Where are the people I want to get in touch with, and how can I get them to talk to me? Continue reading »

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data. Continue reading »

The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is. Continue reading »

While different in scope, the market research industry faces its own “global warming.” And, like its climatological cousin, it too carries warnings of an impending crisis that will shake the foundation of our discipline. Continue reading »

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Continue reading »

In case you missed it, here is the GRIT Report summary Infographic. Continue reading »