Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task. Continue reading »

I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. Continue reading »

The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. Continue reading »

It’s that time again folks! Continuing our strategy of the GreenBook Research Industry Trends (GRIT) study being a bi-annual tracking initiative with different focus areas in each wave, I am very proud to present to you the 2011 Fall Report. This is the 10th Edition of GRIT and the study has become one of the most important sources of information on trends within the global market research industry. Continue reading »

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »

Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications! Continue reading »