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Qualitative market research explores in-depth perceptions, feelings, and motivations behind human behavior. Using methods like interviews and focus groups, it provides rich, descriptive insights rather than quantifiable statistics.
Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
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Discover the significance of coding in qualitative research, explore traditional methods, and witness the transformative impact of AI.
There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...
Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...
Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...
ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...
Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the lat...
Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands…
Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...
Discussing the key themes & trends of IIEX North America 2022.
Introducing conversational surveys, or conversational AI.
The top skills needed for a Qual Researcher to excel in the industry.
Happiness drivers across four generations.
Millennials: their drivers of happiness and their biggest challenges.
A case study focused on an insurance company’s advertising strategy.
In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.
The types of communications that Gen Z tolerates.
Integrate SEO into your communications strategy from the outset.
Diving into why UX research shouldn’t be disregarded by brands.
Build an insight community to use for products and industry research.
Brand messaging that is relevant to their target audience.
Target consumers’ experiences, emotions, and brand perception.
How Sensemaking helps researchers understand challenges and social and cultural tensions.
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.
How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...
Three keys to simplifying the process and making your virtual research experience better.
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...
Are traditional views of insights outdated in today’s fast-paced business environment?
The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...
Remote research has its limits. But is remote research gone for good?
Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.
Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Is Les Binet correct? Is organic search the one metric to use when tracking brand health?
Optimize your workflow for better focus, faster analysis, and more successful insights.
Product testing during COVID is possible with these must-know steps.
How an Automated Voice Response (AVR) platform empowers patients, caregivers, and physicians to tell their stories anytime, anywhere, allowing researc...
A client’s breakthrough therapy versus the most popular treatment. Who would win?
If Ethnographers study humans in the “real world” what exactly does that mean for remote research?
Five common research habits to set you up for MRX success.
Has the pandemic brought teams closer together? Takeaways that will make you a better, more fulfilled leader.
Market research online communities can deliver unbeatable insights instantly and provide great ROI.
Driving actionable insights, from online qualitative research.
The increasing shift to use of online research tools.
How to keep qualitative data organized.
Skills to keep up with changes occurring in qualitative research.
What the leaders of market research expect in 2020.
Insights on the application of agile research, automation, and more.
A look into the upcoming ESOMAR Fusion event.
Using anthropology to understand the ‘why’ behind consumer behaviors.
Qualitative Research takes the front seat in this interview with Deborah Ancona.
More researchers are turning away from massive surveys and are embracing the power of actual conversations
Many researchers are unaware of the multitude of online qual options that can unearth deeper insights
Explore the latest thinking in qualitative and big data at ESOMAR Fusion
Recruiting the best participants is crucial for quality sample
Pushing past old design frameworks into more creative ways to capture insights
MRX professionals are leveraging online qual for faster, better feedback
Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality
Harvesting qualitative feedback from social media sentiment analysis
Relevant consumer brand opinions are revealed through the use of emoji analysis.
How to implement a successful video feedback strategy
[Case Study] Remesh used in-depth moderation and Live Analysis to quickly create a package design that connected with consumers.
QRCA is broadening its membership to include researchers that work on the client side and at agencies.
Summary of the 2018 QRCA Annual Conference on qualitative research & emerging trends
Discuss five trends that will impact the face of market research in 2018.
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
In this Monthly Dose of Design, learn how to apply design principles to discussion guides.
Mike Kuehne investigates the landscape of video analysis tools and their common applications.
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
What is real-time market research and how does it change the way researchers understand an experience?
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
Katja Cahoon explores the challenges and benefits of online qualitative research.
10 Best Practices that allow teams to conduct agile qualitative research without compromising depth or quality of insights.
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
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Discover the significance of coding in qualitative research, explore traditional methods, and witness the transformative impact of AI.
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