Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. Continue reading »

The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. Continue reading »

Of the 1373 unique links shared on the Twitter #MRX community this past week, here are the Top 10 most retweeted: Continue reading »

It’s that time again folks! Continuing our strategy of the GreenBook Research Industry Trends (GRIT) study being a bi-annual tracking initiative with different focus areas in each wave, I am very proud to present to you the 2011 Fall Report. This is the 10th Edition of GRIT and the study has become one of the most important sources of information on trends within the global market research industry. Continue reading »

I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find. Issues such as online representativeness, phone response rates, and newer forms of data collection (mobile MR, social media sampling, etc.) take up so much of our mental bandwidth that it can be easy to give short shrift to clarity and accuracy in reporting. Continue reading »

Of the 1,352 unique links shared on the Twitter #MRX hashtag community last week, here are the 10 most retweeted. Continue reading »