After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

Does Behavioral Economics deliver the missing piece to attain the “Holy Grail” of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Continue reading »

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading »

How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading »