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The (Kinda) CEO Series: Interview with Julie Wittes Schlack of Communispace

Posted by Leonard MurphyTuesday, March 13, 2012, 6:02 am No Comments

Julie Wittes Schlack is one of the co-founders of Communispace and heads up all of the innovation efforts at the company. In this interview we cover a lot of ground concerning the role of MROCs in market research, how other methods are being integrated into the community model, and what the future of research may look like. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Blogs, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, Colgate, Communispace, communities, consumer behavior, consumers, creativity. culture, crowdsourcing, Decooda, Diane Hessan, emerging, emerging techniques, Emotion analysis, ethnography, Facebook, Hallmark, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insight, insights, Julie Wittes Schlack, Kraft, leadership, market research, marketing, mobile, mobile ethnography, monitoring/tracking, MROC, MySpace, Net Gain 6, networks, Omnicom, panels, platform-agnostic, pre-conscious emotional responses, private MROCs, public communities, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, semi-automated content coding tools, Social Media, social networks, strategic value, strategy, Text Analytics, transformation, trends, TripAdvisor, Twitter, user experience, validation and projection

MR Gets Dissed at the 84th Academy Awards!

Posted by Kevin LonnieFriday, March 2, 2012, 11:58 am 17 Comments

All in all, the 84th Academy Awards were largely forgettable. In the midst of this blandness, they set up a skit based on the idea of a 1939 Focus Group for “The Wizard of Oz.”. As I watched the piece, which had some funny moments, I was thinking to myself “What was the writer/director’s intent?” And basically, it was to slam the idea of common folk aiding the creative process. Personally, I felt that MR had been dissed. Continue reading »

This was posted under category: Best Practices, Branding, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Industry Trends, Market Research in the News, Market Research Techniques, Online Qualitative Research, Respondent Engagement, Social Media, State of the Industry Tags: business leadership, change, Christopher Guest, co-creation, consumer behavior, consumer experience, consumers, creativity. culture, crowdsourcing, ethnography, Focus Groups, industry news, Kevin Lonnie, leadership, market research | Leave a comment, Posted in Anecdotal, Research | Tagged academy awards, Respondent Engagement, Social Media, strategic value, strategy

Market Research in the Mobile World

Posted by Leonard MurphyFriday, March 2, 2012, 0:32 am No Comments

Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Online Qualitative Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample Tags: Avery, BBC, best practices, BrainJuicer, brands, business leadership, change, communities, consumer behavior, crowdsourcing, digital world, Edelman Digital, EMC/Cisco, emerging, emerging research technologies, emerging techniques, ethnography, Facebook, GreenBook Research Industry Trends Report, Gruner+Jahr, human capital, hybrid approaches, IKEA, industry news, InMobi, innovation, innovators, Kantar, market research, mobile surveys, MROC, MROCS, Research Industry Trends Report, Samsung, Social Media, social media analysis, strategy, Survey Analytics, technology, Text Analytics, Thought Leaders, transformation, trends, Vision Critical

Towards a Holistic View in Market Research – Contextual Insights

Posted by Gregg ArchibaldTuesday, February 28, 2012, 5:55 am No Comments

The consumer is a much broader entity than we are able to address in a single survey, series of focus groups, or any of the other tools that are being developed. It is the integration of these tools, and many other tools that we have available to us, which is the key to developing contextual insight. Continue reading »

This was posted under category: Best Practices, Blogs, Consumer Anthropology, Contributors, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Uncategorized Tags: behavioral data, best practices, better communications, better positioning, better strategy, better targeting, business leadership, change, consumer behavior, consumer interaction, consumer knowledge, consumers, context, contextual insight, data trends, emerging techniques, Focus Groups, Gregg Archibald, human capital, hybrid approaches, industry knowledge, innovation, Innovation in Market Research, insights, leadership, market research, Marketing problems, marketing research, meta-analysis, point in time data, research departments, research suppliers, risk, Social Media, strategic, strategic value, strategy, surveys, tactical, transformation, trends

Jeffrey Henning’s #MRX Top 10: In Other News, Social Networks Like to Talk about Social Networks

Posted by Jeffrey HenningWednesday, February 22, 2012, 12:46 pm 1 Comment

Of the 1,612 links shared by the Twitter #MRX community in the past fortnight, here are the top 10 most retweeted. Continue reading »

This was posted under category: Association News, Consumer Experience, Digital Marketing, Industry Trends, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: 4G phones, Affinnova, Annie Pettit, Apple, associations, best practices, Bronwen Morgan, business leadership, cartoons, change, Cisco, consumer behavior, consumers, creativity. culture, crowdsourcing, Dollywagon, emerging, emerging techniques, ESOMAR, ethnography, FeverBee, hybrid approaches, Innovation in Market Research, Jason Brownlee, Jeffrey Henning, leadership, location-based sm, market research, mobile, mobile connections, Mobile Market Research Trends, mobile phone, Mobile Research, MROC, MRX, Neuroscience Research, Online community, Passive Data Collection, pie charts, Pinterest, Research, Respondent Engagement, Richard Millington, Social Media, statistics, strategy, Survey Analytics, tablet computer, Tamara Barber, Tom Ewing, transformation, trends, Twitter

The CEO Series: An Interview With Matt Warta of GutCheck

Posted by Leonard MurphyThursday, February 9, 2012, 6:41 am No Comments

As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Voice of Costumer (VOC) Tags: advertising concepts, Benenson Strategy Group, best practices, business leadership, Carl Rossow, change, consumer behavior, consumers, direct feedback, emerging, emerging techniques, GreenBook Research Industry Trends Study, GutCheck, hybrid approaches, IM, IModerate, Instant Research Communities (IRC), market research, Matt Warta, new messaging, Online Qualitative, Opinionology, pricing changes, product enhancements, strategic value, strategy, technology, transformation, trends, updating packaging, uSamp, “DIY” qual

Jeffrey Henning’s #MRX Top 10: Fun & Gamification in a Social Media World

Posted by Jeffrey HenningMonday, February 6, 2012, 7:03 am No Comments

Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: Affinnova, Annie Petit, April Turner, associations, Ben Leet, best practices, brands, Bunchball, business leadership, change, consumer behavior, convergence, Edward Appleton, emerging techniques, Gamification 101, GMI, Grey Matter Research, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Jeffrey Henning, Job Muscroft, Jon Puleston, leadership, market research, marketing, MarketTools, Michaela Mora, mobile, Mobile Research, MRX, Net Gain 6.0, Quirks', Rajat Paharia, Relevant Insights, Research Industry Trends Report, Respondent Engagement, Robert Bain, Ron Sellers, Social Media, strategic value, strategy, Tamara Barber, technology, Tom Ewing, transformation, trends, uSamp

Jeffrey Henning’s #MRX Top 10: Top Articles, Agencies & Tips

Posted by Jeffrey HenningMonday, January 23, 2012, 9:45 am 1 Comment

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Uncategorized, Voice of Costumer (VOC)

The Future of Online Research: ENgaging and ACtivating Stakeholders

Posted by Niels SchillewaertThursday, January 5, 2012, 9:24 am 1 Comment

Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Contributors, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Research Games, Social Media, State of the Industry Tags: active–passive, analysis, asking–observing, best practices, Brain Rules, brands, business leadership, change, communities, consulting practices, consumer behavior, consumers, creative intelligence generation, creativity. culture, data, Dr. Niels Schillewaert, emerging, emerging techniques, ethnography, gamification, human capital, hybrid approaches, innovation, Innovation in Market Research, insights, InSites Consulting, leadership, Made to Stick, management responsiveness, market research, Market researcher, marketing, marketing services, Marketing/PR agencies, online–offline, primary–secondary, research as conversation starter, research communities, Respondent Engagement, richer insights, Simple Unexpected Credible Concrete Emotional Stories Social, Social Media, social media netnography, storytelling, strategic value, strategy, surveys, transformation, trends

Jeffrey Henning’s Top 20 #MRX Stories of the Year

Posted by Jeffrey HenningTuesday, December 13, 2011, 14:08 pm 2 Comments

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »