Archive for the 'Online Qualitative Research'

The 12th Edition Of The GreenBook Research Industry Trends (GRIT) Report Is Now Available!

Welcome to the 12th edition of the GreenBook Research Industry Trends Report with data collected in Q4 of 2012. You can download the report in .pdf format or view it as an interactive magazine here: http://www.greenbookblog.org/GRIT Continuing...
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Who Are The Finalists Of The Insight Innovation Competition?

  The first round of the Insight Innovation Competition is done; we received 35 submissions from around the world during this first phase of the process and all of us involved were amazed by the creativity and thought leadership on display! ...
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The Quiet rEvolution In Marketing Insights

  It’s been a while since I actually posted a blog that I have written. Not for lack of desire or even content to share, but simply because I’ve been incredibly busy with work related to Gen2 Advisors, Insight Innovation Exchange,...
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GRIT Sneak Peek: The Market Research Firm of the Future

  Editor’s Note: The next wave of the GRIT report is scheduled to be released early next Month to loosely coincide with the annual ARF re:Think event and our second annual GRIT Party (register for free here:...
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Predictions for 2013: Round 2

Due to the wonderful response to the first Research For Good “Predictions for 2013″ webinar, on January 23rd a “Predictions for 2013: Round 2″ webinar was held. It more than lived up to the high bar established with the first...
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Jeffrey Henning’s #MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

By Jeffrey Henning Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted. I’m Not Your Consumer: How Research Misses the Human Behind the Demographic – Douglas Van Praet of Deutsch L.A. fires back at the...
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Submissions And Voting Now Open for Insight Innovation Competition

  Editor’s Note: Yes, it’s a press release, but it’s a really GOOD press release! Seriously, click on the links and participate; this is going to be a lot of fun.   NEW YORK, NY – January 10, 2013 – Insight...
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Jeffrey Henning’s #MRX Top 10: Looking Back, Looking Ahead & Looking Out

By Jeffrey Henning Of the 927 unique links shared on #MRX last week, here are 10 of the most retweeted. 1.  Market Research 2012 – The Year in Review from a Client-side Perspective – Edward Appleton looks back on 2012 and makes 7...
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How To Make An MR Client Angry In 7 Easy Steps

  Editor’s Note: After much cajoling, hectoring, pestering, and even attempted bribery I finally convinced that irascible speaker of Truth to Power, Angry MR Client, to post here on GreenBook Blog. With tongue firmly in cheek while not...
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Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Over the past several years I’ve become increasingly convinced that that there is a glaring gap in the MR industry: a multi-approach and holistic platform dedicated solely to advancing innovation within this space. A plethora of such efforts...
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