Archive for the 'Online Qualitative Research'

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Over the past several years I’ve become increasingly convinced that that there is a glaring gap in the MR industry: a multi-approach and holistic platform dedicated solely to advancing innovation within this space. A plethora of such efforts...
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Who Is Leading Insight Industry Transformation?

  Editor’s Note:  I wasn’t able to attend the ARF Industry Leader Forum last week in NYC, but never fear: we had two true industry leaders on site ourselves that will be sharing their thoughts on the event. The first is MR...
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Follow The Leader: The Broader Implications Of The Communispace/Promise Deal For MR

  Last week the news broke that U.S. based MROC pioneer Communispace was acquiring U.K. Co-creation Consultancy Promise. Here is the gist from the press release: London – November 28, 2012 – Diversified Agency Services (DAS) announced...
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Jeffrey Henning’s #MRX Top 10: Storytelling, Google and the Festival of NewMR

By Jeffrey Henning Of the 1,818 unique links shared by the #Twitter MRX community in the past two weeks, here are 10 of the most retweeted. From Information to Insight: Three Takeaways from TMRE 2012 – Jonathan Weiss of Lieberman Research...
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Predictions for 2013 Part 2: Leslie Townsend, Simon Chadwick & Lenny Murphy

  Editor’s Note: On November 14th Research For Good held a webinar on “Predictions for 2013″ with Simon Chadwick of Cambiar, Reineke Reitsma of Forrester, Leslie Townsend of Kinesis Survey Technologies, and I to discuss our...
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The CEO Series: Interview with Andrew Needham of Face

It’s been awhile since we did one of the CEO series interviews so I’m excited to get us back on track with today’s installment: a conversation with Andrew Needham, CEO of Face. Face is one of the new breed of agencies that has...
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GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

  By Tamara Barber & Lenny Murphy We are hard at work on GRIT right now; we are still in field and have close to 1,500 completes as of this writing and are working to get even more. It’s been phenomenally successful so far and the...
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Jeffrey Henning’s #MRX Top 10: The Coming Disruption

By Jeffrey Henning Out the 1843 unique shared links on the Twitter #MRX community the past two weeks, are 10 of the most influential. ESOMAR Congress Was A Pivotal Event For MR – Lenny Murphy recaps the importance of the ESOMAR Annual...
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Will Market Research Still Exist In 20 Years?

  By Ben Leet Make no mistake, we are still at the beginning of a digital revolution. Much like the industrial revolution back in the 1700s and early 1800s when we believed steam power was the pinnacle of technological achievement, so today...
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Market Research in the Post-PC Era

  By Adriana Rocha A few days ago IHS Market Intelligence firm announced that, for the first time in a generation, personal computers (PC’s) no longer consume the majority of the memory chips produced worldwide. This may not be a surprise...
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