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Archive for the ‘Online Qualitative Research’ Category

Disrupting Market Research: An Update

Posted by JD DeitchTuesday, December 2, 2014, 8:04 am 6 Comments
It is tempting to try to reduce the industry’s challenges to bite-sized pieces, as if using big data, understanding millennials, or telling better stories might turn the tide. These things need to be done, but the issues are bigger.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Submissions and Voting Are Open for the Insight Innovation Competition at IIeX in Amsterdam

Posted by Leonard MurphyMonday, December 1, 2014, 10:31 am No Comments
Submissions and voting are now open for the latest rPrintound of the Insight Innovation Competition (IIC), to be held at the Insight Innovation eXchange (IIeX) 18-19 February in Amsterdam.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Text Analytics for 2015 – Are You Ready?  

Posted by Leonard MurphyMonday, November 24, 2014, 7:04 am 1 Comment
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, General Information, GRIT, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, Text Analytics Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Do Clients Think About MR Impact?

Posted by Niels SchillewaertThursday, November 20, 2014, 9:54 am 6 Comments
As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Qual Evolving to Extinction?

Posted by Jim BrysonTuesday, November 11, 2014, 6:49 am 16 Comments
We know that qualitative research is evolving. But, is it thriving or dying?
This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry

Posted by Leonard MurphyTuesday, November 4, 2014, 6:20 am No Comments
Macromill, the largest online research provider in Japan, and MetrixLab, a global provider of marketing insights and analytics, today announced a merger of the two companies.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Fall 2014 GRIT Report Is Here!

Posted by Leonard MurphyWednesday, October 29, 2014, 19:10 pm 4 Comments
The 15th edition of the GreenBook Research Industry Trends Report is here! Nearly 80 pages of the most recent trends data, incisive analysis and thoughtful commentary on the state of the market research industry and where we are heading in the future.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, GRIT, Human Capital, Industry Trends, Innovation in Market Research, insourcing, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The “Synergist”: Big Data + Social Science = The Future of MR

Posted by Kevin LonnieMonday, October 27, 2014, 8:28 am 6 Comments
As corporations reinvent themselves from mass marketing to a “one-to-one” customer-centric focus, the ability to synthesize disparate forms of qual/quant insights into a strategic vision will emerge as the ultimate leadership trait.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Social Media, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,