Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. Continue reading »

Once you add emerging markets to your universe, you will recognize that they have already emerged. Continue reading »

McKinsey offers some ways that researchers can help top managers develop their Emerging Markets strategies. Continue reading »

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry? Continue reading »

It’s no secret that Brazil is very interesting to global brands right now, and the bigger economies in South America are giving rise to a new middle class that is piquing the interest of companies looking for new growth opportunities. It follows, then, that the market research industry in these countries would mean brands have more desire to better understand and communicate with Latin American consumers. Continue reading »

I’ll be attending the Chilean Association of Market Researchers conference next week which prompted me to think about the immense opportunity for innovation leadership by MR firms in the region. I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why. Continue reading »

With consumers going digital, multi-tasking and having the world at their fingertips, everywhere and anywhere, researchers need to take the opportunity to interact with them, gathering real-time insights, opinions and feedback. There is no doubt; researchers should embrace mobile research methodologies and technologies now. Continue reading »

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »