Archive: market research firms

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

Key Industry Trends To Consider When Selecting a Sample Partner

Insights Industry News

Key Industry Trends To Consider When Selecting a Sample Partner

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Ted Pulsifer

Ted Pulsifer

Executive Vice President at Schlesinger Group

The 50 Most Innovative Companies in Market Research

The 50 Most Innovative Companies in Market Research

The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Presenting The Top 150 Global Companies In Market Research! Kinda…

Brand Strategy

Presenting The Top 150 Global Companies In Market Research! Kinda…

Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he’s both right and wrong

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

RFL 2017 “Global Top 50 Research Organizations” Reveals New View of Research Market

Brand Strategy

RFL 2017 “Global Top 50 Research Organizations” Reveals New View of Research Market

RFL Communications, Inc. has released its third annual “Global Top 50 Research Organizations” (GT50) ranking based on 2016 revenue results.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Giant That Was Greenfield Online

A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.

Matt Dusig

Matt Dusig

Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms

We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

4 Reasons Survey Organizations Choose On-Site Hosting

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

Tim Gorham

Tim Gorham

The Latest GRIT Report Has Arrived!

The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Report for Q3 – Q4 2015 Is Here: Download It Now!

Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CASRO Transformation Spotlight: BrainJuicer – Transformative Juice

This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

CEO Series

CASRO Transformation Spotlight: LRW Says Transformation – So What?

A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research

The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Q1/Q2 2015 GRIT Report Is Here!

The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

20 Companies That Are “…The Breakthroughs We Have Been Waiting For…”

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 10 Most Innovative Market Research Suppliers (GRIT Spring 2015 Sneak Peek)

As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)

New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

10 Predictions About The Future Of The Market Research Industry In The Digital Age

10 Predictions About The Future Of The Market Research Industry In The Digital Age

What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Disrupting Market Research: An Update

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry

Greg Heist discusses three things on his mind after reading the latest GRIT report.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Brand Strategy

The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry

Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Fall 2014 GRIT Report Is Here!

The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

12 Companies Delivering On The Unmet Needs Of Insights Clients

Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Can You Deliver On The Top 12 Unmet Needs Of Insights Clients?

Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

15 Unmet Needs Of Client Researchers & 17 Companies Rising To The Challenge

Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Jan Hofmeyr Challenges The Future Of Market Research

Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research

What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of Market Research?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What The Publicis / Omnicom Merger Reveals About The Future Of Marketing

Five marketing trends highlighted by the Publicis/Omnicom merger.

Aaron Paquette

Aaron Paquette

Executive Vice President - Media & Entertainment at Vision Critical

Insights Industry News

The Insight Innovation Challenge: 22 Companies Transforming Market Research

Announcing the 22 companies that will present on the Top 25 Unmet Needs of Insights Clients at the IIeX event in Philadelphia next month.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Insights Industry News

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: The Market Research Firm of the Future

What are the research techniques and key selling points of the market research firm of the future?

Todd Powers

Todd Powers

The Broader Implications Of The Communispace/Promise Deal For Market Research

Focus Groups

The Broader Implications Of The Communispace/Promise Deal For Market Research

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Revisting 8 Things I Would Do if I Were a Market Research Company

Jason Anderson revisits his ‘8 Things I Would Do if I Were a Market Research Company’ after two days of discussion and sharing at MRMW.

Jason Anderson

Jason Anderson

Owner at Datagame

Brand Strategy

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

What does the 2012 Honomichl Top 50 Report tell us about the possible future of the industry?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Insights Supplier- Part 2: Organizing for Success

Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Cosentino

Tony Cosentino

Insights Industry News

The Insights Supplier- Part 1: Choosing a Direction

Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

Tony Cosentino

Tony Cosentino

GRIT Sneak Peek: The Top 10 Most Innovative Market Research Firms Of 2011

A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Research Technology (ResTech)

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

News Flash: Researchers Are in Business, Not Just the Esoteric Pursuit of Data

Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).

TRC Market

TRC Market

8 Things I Would Do if I Were a Market Research Company

Insights Industry News

8 Things I Would Do if I Were a Market Research Company

A client-side researcher steps into the shoes of a research supplier.

Jason Anderson

Jason Anderson

Owner at Datagame

What are the Most Influential Market Research Trade Orgs and Media Outlets?

In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Honomichl Global 25: Only A Part Of The Market Research Story

The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Innovation and the 2010 Honomichl 50

Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Research Transformation: 3 Companies That Are Getting It Right.

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients?

Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

CEO Series

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Technology (ResTech)

ARF re:Think 2011: The Great Neuromarketing Debate

One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT 2010 Sneak Peek: Top 10 Market Research Companies Perceived to be Innovative

A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

I Wonder How the Cobbler’s Children Feel?

Bill Guerin of Cambiar ponders the irony of the cobbler’s shoeless children and some apparent contradictions with market research firms.

Cambiar null

Cambiar

Guest blogger at Cambiar

Insights Industry News

More Show & Less Tell, Please?

Is your technique or methodology superior to all the others? Ron Sellers is skeptical.

Ron Sellers

Ron Sellers