Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading »

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Continue reading »

I wonder if there is a real difference between Insights and Research? Here’s my take… Continue reading »

I’m going to be doing a periodic series of interviews with CEOs of firms that I believe are playing a significant role in transforming the industry. To start that series off, today I have Andrew Reid, Founder and President of Vision Critical. Continue reading »

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration of my favorite tracking study has taught me an important lesson that I think deserves to be shared with the industry. Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

It’s true that important nuance and detail is being lost, but at the same time, it’s also a fact that non-researchers generally aren’t going to give the same attention to important details that researchers are. Continue reading »

I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors.

After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order: Continue reading »