Archive for the ‘Voice of Costumer (VOC)’ Category
Will Social Media Kill MR?
Thursday, February 2, 2012, 5:11 am No CommentsMarketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR nose out of joint. This is the root cause of the “self-service” model that hits a nerve with the MR industry. Is there a solution to this tension? Continue reading
How Authentic are we Online?
Wednesday, February 1, 2012, 13:41 pm 7 CommentsIs what we say or show online more or less of an authentic account of our real view on something (assuming that concept exists)? Does the medium influence our opinion? Continue reading
The CEO Series: An Interview With Kristin Luck of Decipher
Tuesday, January 31, 2012, 5:07 am No CommentsContinuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading
Jeffrey Henning’s #MRX Top 10: Top Articles, Agencies & Tips
Monday, January 23, 2012, 9:45 am 1 CommentOf the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. Continue reading
Who’s Responsible for Lousy Questionnaire Design?
Tuesday, January 17, 2012, 20:26 pm 3 CommentsWho’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Here’s my take… Continue reading
What CES Reveals About The Future Of Market Research
Tuesday, January 17, 2012, 9:16 am 2 CommentsThe 2012 Consumer Electronics Show (CES) spotlights a trend that has particular relevance for the future of marketing research. It points to a “ubiquity of connectedness” – that is, a future in which consumers are “connected” not only via their smart devices, but their televisions, home appliances, and of course, their vehicles. Continue reading
From Sentiment Analysis to Enterprise Applications
Monday, January 2, 2012, 13:43 pm No CommentsIf your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook. Continue reading
What’s the difference between Consumer Insights and Market Research?
Friday, December 30, 2011, 12:51 pm 4 CommentsI wonder if there is a real difference between Insights and Research? Here’s my take… Continue reading
Customer Feedback Technology: What’s Next?
Tuesday, December 27, 2011, 6:49 am No CommentsThanks to the explosive growth of mobile phones and social networks, we’re going to see a sea change of customer feedback options. Will you be ready for it, or are you still using comment cards and locked boxes by the door? Continue reading
“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal
Wednesday, December 14, 2011, 15:20 pm 11 CommentsYesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. Continue reading





