Archive for the ‘Voice of Costumer (VOC)’ Category
Thoughts On The Future Of Consumer Intelligence Event
Friday, May 17, 2013, 8:44 am No CommentsThe Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading
Phase 3 Of The Insight Innovation Competition Is Live!
Friday, May 10, 2013, 9:31 am No CommentsHave an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading
Jeffrey Henning’s #MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics
Tuesday, April 30, 2013, 15:55 pm No CommentsOf the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading
The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm
Monday, April 22, 2013, 11:53 am 4 CommentsRapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading
It’s The Money, Stupid!
Thursday, April 18, 2013, 15:30 pm 8 CommentsThe moral of the recent turmoil at JC Penney seems to be It is far wiser, effective, and profitable to create with your customers instead of foisting your ideas upon them. Continue reading
The Insight Innovation Challenge: Defining The Unmet Needs Of Clients
Thursday, April 11, 2013, 17:46 pm 1 CommentDo you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading
What Mountaineering Can Tell Us About Human Motivations
Thursday, April 11, 2013, 15:38 pm No CommentsBehavioral economist George Loewenstein suggests that if we want to understand human motivations in general we may learn more from studying non-consumption activities, such as professional mountaineering. Continue reading
The Research rEvolution Starts In Philadelphia
Thursday, April 4, 2013, 6:34 am No CommentsAt Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading
Big Data or Big Hype?
Monday, April 1, 2013, 9:50 am 16 CommentsWhile big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading
Jeffrey Henning’s #MRX Top 10: Big Data vs. Mid Data, Data vs. Metrics, and GRIT Data vs. The Future
Tuesday, March 19, 2013, 14:56 pm No CommentsOf the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading




































