GreenBook Research Industry Trends
Welcome to the 10th edition of the GreenBook Research Industry Trends Survey & Report – the leading and most comprehensive survey of our industry!
In addition to key issues that have been trended since the initial 2003 study, we focused on research technology, anticipated staffing characteristics and skill sets, and changes to marketing research methodologies and business models. Specific probes on influential and/or authoritative industry organizations were also included. We investigated spending levels, the overall levels of optimism vs. trepidation, and how the industry perceives and is reacting to change. Even the moniker “marketing research” was a subject of our questioning.
Thank you to everyone who participated in the 2011 GRIT Survey.
We believe that you’ll find the report informative, provocative, and useful. Enjoy!
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Visit GRIT archive:
- GreenBook Research Industry Trends – Spring 2011 Report
