GreenBook Research Industry Trends REPORT
Welcome to the 12th edition of the GreenBook Research Industry Trends Report
- the leading and most comprehensive survey of our industry!
We know that the market research profession is under immense pressure to deliver value and measurable business impact. We see new technologies and research concepts gaining traction and we see new models of human capital emerging.
GRIT is the vehicle that we use to quantify these trends and share the information with the research industry so that we can all adapt and thrive.
The current edition of GRIT continues to track trends that it has traditionally focused on, including the adoption of emerging technologies and methods. GRIT studies the extent and direction of the beliefs about change in the market research industry, the sentiment around those beliefs, and their implications on your business. For the first time GRIT delves specifically into how social media analytics is impacting the industry, with a particular focus on which technologies and providers are driving change.
As always, we think you’ll find the report informative, provocative, and useful. Enjoy!
Please provide your email address to view the Winter 2013 GRIT Report.
(We will invite you to participate in the next round of the GRIT study.)
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Thank you to everyone who participated in the GRIT Survey!
Thank you to all GRIT Partners and Sponsors:
Visit GRIT archive:
- GreenBook Research Industry Trends – Spring 2012 Report
- GreenBook Research Industry Trends – Spring 2011 Report
- GreenBook Research Industry Trends – Fall 2011 Report
The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available! | GreenBook:
April 19th, 2011 at 8:16 pm
[...] The report can be accessed at http://www.greenbookblog.org/GRIT/. [...]
Relatório GreenBook sobre Tendências do Setor de Pesquisa de Marketing | Tarcízio Silva:
April 19th, 2011 at 11:53 pm
[...] relatório GreenBook Research Industry de 2011 foi lançado agora em abril e traz dados muito interessantes. Como era de se esperar, [...]
The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available! | StrategyOne Insight:
April 20th, 2011 at 9:40 am
[...] The report can be accessed at http://www.greenbookblog.org/GRIT/. [...]
True GRIT: What the Industry Trends Survey Says for Online Qualitative Research | QualBlog:
April 25th, 2011 at 2:53 pm
[...] week, the Greenbook Research Industry Trends survey results were released. It covers a lot of ground. I put together a summary for our internal [...]
2011 Spring Greenbook Research Industry Trends Report | Infosurv:
April 29th, 2011 at 3:19 pm
[...] full report can be accessed at http://www.greenbookblog.org/GRIT/ This entry was posted in Insider Blog. Bookmark the permalink. ← Infosurv @ Technology [...]
Blogging Live from Technology Driven Market Research Event | GreenBook:
May 4th, 2011 at 9:19 am
[...] [...]
Technology Driven Market Research Event: The Kickoff Session Video | GreenBook:
May 10th, 2011 at 6:14 pm
[...] GRIT [...]
Mobilizing Market Research: Part 1 of a 9 Part Series | GreenBook:
May 17th, 2011 at 7:20 pm
[...] [3] GreenBook Research Industry Trends [...]
Quick Picks: Surveys, Social Media & Punditry | GreenBook:
June 30th, 2011 at 5:01 am
[...] The GreenBook Research Industry Trends Study is now a bi-annual initiative; we conduct it in the Summer and Winter each year, with each phase focusing on different topic areas and having a unique mission, while also tracking some key metrics across both iterations. We’re finalizing the new study design right now and will be launching the survey very soon; stay tuned! We’re also looking at combining a social media analysis portion with this phase to track “buzz topics”, meaning what MR-centric topics are being discussed most frequently within the industry social sphere and how do people view those topics. We’re experimenting with the idea right now, but I think it could yield some interesting results and we’re all looking forward to getting the new study underway shortly! [...]
Following up on the Great Mobile Research Debate | GreenBook:
July 8th, 2011 at 6:09 pm
[...] some of the issues raised by my esteemed colleagues, but I’m also juggling the next wave of GRIT ready to go (launching next week I hope!), prepping for the Market Research in the Mobile World [...]
Autumn Is Almost Here: It's Conference Time! | GreenBook:
August 28th, 2011 at 10:15 pm
[...] GRIT [...]
Infosurv Ranked in Top 50 Most Innovative Firms Worldwide | Infosurv:
September 1st, 2011 at 12:49 pm
[...] can download the 2011 GRIT Report here for more information on the latest trends in market research, which companies are adopting them, [...]
GRIT Sneak Peek: The Top Emerging Market Research Techniques | GreenBook:
September 8th, 2011 at 10:11 am
[...] GRIT [...]
The GreenBook Research Industry Trends Report For Fall 2011 Is Now Available! | GreenBook:
October 5th, 2011 at 1:09 pm
[...] GRIT [...]
Market Research Myopia: What the Industry Isn’t Seeing in its Own Research | TIMERSNET:
October 18th, 2011 at 12:28 pm
[...] Greenbook’s GRIT survey is promoted as, “the leading and most comprehensive survey” of the market research industry. The MRA’s RII is also similarly promoted. But if neither includes the patently important technology sector, is this positioning valid? Do these studies, to be precise, cover trends in the overall industry? Tags: Industry, Isn't, Market, Myopia, Research, Seeing — [...]
Mark Your Calendars: Post-Thanksgiving Events You Will Be Thankful For - The Telligent Blog - News - Telligent:
November 17th, 2011 at 3:51 pm
[...] WEBINAROnline Communities for Social Market ResearchNovember 30, 2011(Are You Ready: 2012 will bring massive growth of social media analytics and market research online communities (MROCs) according to the Fall 2011 GreenBook Research Industry Trends Report.) [...]
Some Like it Mobile. How About You? | Qualvu:
November 28th, 2011 at 8:03 am
[...] intuitive, engaging interactions that build true value. Highlighting findings from the latest GreenBook Research Industry Trends (GRIT) report, Murphy discussed how the mobile platform is evolving rapidly, enabling a more [...]
"market research companies", market research company, "market research company", market research directory, "market research directory", marketing research, "marketing research", marketing research company, "marketing research company", research, "researc:
November 28th, 2011 at 11:01 am
[...] intuitive, engaging interactions that build true value. Highlighting findings from the latest GreenBook Research Industry Trends (GRIT) report, Murphy discussed how the mobile platform is evolving rapidly, enabling a more [...]
"market research companies", market research company, "market research company", market research directory, "market research directory", marketing research, "marketing research", marketing research company, "marketing research company", research, "researc:
November 28th, 2011 at 11:01 am
[...] intuitive, engaging interactions that build true value. Highlighting findings from the latest GreenBook Research Industry Trends (GRIT) report, Murphy discussed how the mobile platform is evolving rapidly, enabling a more [...]
'Tis The Season.... ParticIpate in the Research Industry Trends Survey - Winter 2012 | GreenBook:
December 8th, 2011 at 9:13 pm
[...] GRIT [...]
The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available! - StrategyOne:
December 9th, 2011 at 4:28 pm
[...] The report can be accessed at http://www.greenbookblog.org/GRIT/. [...]
The GreenBook Research Industry Trends Report for Spring 2012 is Now Available! | GreenBook:
March 21st, 2012 at 9:41 am
[...] GRIT Report [...]
The Nitty GRITty of the Research Industry Infographic | GreenBook:
March 22nd, 2012 at 9:23 am
[...] GRIT Report [...]
Sparkling Moments | from the heart and mind of Marisa Pope:
April 9th, 2012 at 11:54 am
[...] Spring 2012 GRIT is out and it’s an intriguing document in many ways. Not only is it always enlightening, [...]
Grit Report Reveals Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed | GreenBook:
May 7th, 2012 at 5:15 am
[...] to focus intently on results and outcomes. This should be cause for optimism, right? The latest GreenBook Research Industry Trends Report (GRIT) suggests that many research suppliers are not always ‘on side’ with a vision of the future [...]
Upcoming AMARamius Webcast: “Real Research in a Virtual World” | Ramius Blog:
May 25th, 2012 at 10:09 am
[...] new, online techniques in their research designs to their clients. Using results from the recent GreenBook Research Industry Trends Report, as well as highlights from next week’s AMA Research and Strategy Summit, Lenny will open [...]
Recollective Now Offers Private Messaging and More… | Ramius Blog:
May 25th, 2012 at 2:17 pm
[...] the new – although not stated exactly like this, that is my summation of this year’s GRIT report. As written in the opening remarks by editor Leonard Murphy, “market research is still [...]
Co-creating new products with consumers is not enough | BAQMaR:
June 1st, 2012 at 2:38 am
[...] research are on a rise if you look at the research (#mrx) buzzwords of 2011 on Twitter and the latest GRIT report. Both studies refer to ‘co-creation’ and ‘community’ (MROC) approaches as one of the most [...]
Just Released: Spring 2012 GreenBook Industry Trends Report | Infosurv:
August 30th, 2012 at 11:51 am
[...] full report can be accessed at http://www.greenbookblog.org/GRIT-Spring-2012/. This entry was posted in Insider Blog and tagged Greenbook Research Industry Trends. Bookmark [...]
Let’s take BRIC forward! | InSites Consulting:
September 21st, 2012 at 10:59 am
[...] our clients are ready for it: The GRIT-study (Greenbook Research Industry Trends Report) says that the majority of research buyers (66%) wants [...]
Announcing GRIT 2012: A New Approach To Understanding Research Transformation | UpSearchMR:
September 27th, 2012 at 5:03 pm
[...] its 11th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this [...]
Announcing GRIT 2012: A New Approach To Understanding Research Transformation | GreenBook:
September 28th, 2012 at 7:18 am
[...] GRIT Report [...]
Let’s take BRIC forward! | InSites Blog:
October 4th, 2012 at 4:49 am
[...] our clients are ready for it: The GRIT-study (Greenbook Research Industry Trends Report) says that the majority of research buyers (66%) wants [...]
Behavioral Economics in Consumer Research «:
February 16th, 2013 at 1:13 pm
[...] prospects. Even GreenBook don’t include it (yet) in their list of emerging research techniques (http://www.greenbookblog.org/grit). Behavioral Economics now needs more visibility and simpler explanations to reach the people it [...]
The 12th Edition Of The GreenBook Research Industry Trends Report Is Now Available! | GreenBook:
March 12th, 2013 at 10:57 am
[...] to the 12th edition of the GreenBook Research Industry Trends Report with data collected in Q4 of [...]
Updates from the Technology Driven Market Research Conference - Research Access:
March 13th, 2013 at 3:47 pm
[...] Opening Remarks with Lenny Murphy Updates on the changing nature of the market research industry, using data from the recent GreenBook Research Industry Trends Report [...]
A Day In The Life Of The Researchers Of The Future | GreenBook:
March 27th, 2013 at 9:05 pm
[...] GRIT Report [...]
Insights Meta | The State of Gamification in Market Research:
April 8th, 2013 at 9:19 am
[...] building support for this young and developing space. This is somewhat surprising, as the recent GRIT Report survey of research practitioners says 49% of researchers are either using or considering [...]
The State of Gamification in Market Research | GreenBook:
April 8th, 2013 at 2:25 pm
[...] building support for this young and developing space. This is somewhat surprising, as the recent GRIT Report survey of research practitioners says 49% of researchers are either using or considering [...]
A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going | GreenBook:
June 7th, 2013 at 1:34 pm
[...] GRIT Report [...]