The variable often missing from ad effectiveness measurement surveys.
IBM’s always-on approach anticipates their customers’ evolving needs.
Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.
Benefits & drawbacks of Nike’s recent socially divisive campaign
The mismatch of content and screens is a much bigger problem than you think
Macromill case study on mobile video ad testing for Facebook and Instagram
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.
Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...