Archive: advertising testing

How Can You Tell If Your Advertising is Working?

LevelUP Your Research

How Can You Tell If Your Advertising is Working?

Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

How to Increase World Cup Advertising Impact

Insights Industry News

How to Increase World Cup Advertising Impact

Effective advertising during the 2022 World Cup in Qatar.

Verónica Vazart

Verónica Vazart

Creative Manager at Kantar

A/B Testing: Everything That Glitters Is Not Gold

LevelUP Your Research

A/B Testing: Everything That Glitters Is Not Gold

The variable often missing from ad effectiveness measurement surveys.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc