7 ways retailers as publishers & ad networks are changing marketing.
How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?
Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.
Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.
The essential elements to making creative -- and effective -- advertising.
Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.
Do you know which of your brand identity elements are driving the distinctiveness of your brand?
Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena.
While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.