What is the Internet of Things (IoT) and what does it have in store for the future?
What differentiates the more than 1,000 social media monitoring tools that are currently available?
The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.
Much marketing research involves ideas about causation, for example that a new product failed because it didn’t meet certain consumer needs.
Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends.
Analytics means different things to different people, and sometimes different things to even the same person. Here is my take.
If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.
This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.
In all the advances in analytics taking place, let's not forget the value social sciences can add to insights.