Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
AI is already here and its future looks bright. Whether it can take us where no human has gone before remains to be seen.
The next generation of AI will transcend information processing, which is quantitative nature, and step firmly into the qualitative realm.
Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity.
Kevin Gray offers a glimpse of a very complex subject that has wide ranging implications for not just insights, but the world as we know it.