Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?
Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as researchers, from th
Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.
The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.
Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation.
The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.