Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Look back at what did and did not happen in 2017 from this past year's market research predictions.
While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Find out how AI and automation can help solve the big "Why" questions for with "Idea Meritocracy" and algorithmic decision making.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes.
From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.
Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.