System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
A quick look at a method to measure Social Desirability without the 'self-selection' error.
Michael Lewis' new book, The Undoing Project, makes the important work of Daniel Kahneman and Amos Tversky accessible to non-wonks.
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.
What can Market Researchers learn from Business Intelligence to gain more share of mind and market?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude.
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential.
Knowing what people value most, provides us with the information to create as much value as possible.