Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.
Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.
This election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
In all the advances in analytics taking place, let's not forget the value social sciences can add to insights.
Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?
The new map of human behavior is evidence-based. The insights into human behavior it relies on are based on sound, repeatable experiments.
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research.
A roadmap for the revolution: a common vision which channels the urgency and momentum of change. What is this common vision? Behavior.
Are we in Market Research spending less time than we should in thinking about the consequences of Behavioral Economics?
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shap