Archive: bias

Think AI is Foolproof? Think Again! Who’s Minding the Data?

The Prompt

Think AI is Foolproof? Think Again! Who’s Minding the Data?

Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...

CM

Clare McHatton

Director of Business Development at Walr

Leaning Into Discomfort, Empathy, & Comprehensive Insights
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

7 Vital Questions to Include in a User Research Recruitment Screener

Research Methodologies

7 Vital Questions to Include in a User Research Recruitment Screener

When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

Interview with John Dick, Founder and CEO of CivicScience

CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Lies, Damned Lies and Survey Research

Research Methodologies

Lies, Damned Lies and Survey Research

Data doesn’t have any pure meaning; it must be interpreted.

Terry G.

Terry G.

Partners at Customer Experience Partners, LLC.

Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering

Research Methodologies

Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering

How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.

Sania Haq

Sania Haq

Head of Research at AudienceNet

Diversity in Market Research: Get It Right or Get Left Behind

Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

Four Ways to Make Research Truly Representative

Four Ways to Make Research Truly Representative

Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

The Uses and Abuses of Stat Testing Marketing Data

Research Methodologies

The Uses and Abuses of Stat Testing Marketing Data

Joel Rubinson details the great risks if we abandon the use of stat testing of marketing data.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

12 Questions for Marketers

CEO Series

12 Questions for Marketers

Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process

Kevin Gray

Kevin Gray

President at Cannon Gray

Everybody Lies.

Research Methodologies

Everybody Lies.

Move beyond biases to discover deeper, credible consumer insights.

Tony Costella

Tony Costella

Research Methodologies

Getting to Know You: Employing Empathy to Holistically Understand Your Consumer

To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Insights Industry News

Food for Thought: Challenges and Ideas for Addressing Bias

If given the right tools, bias can be overcome.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Insights Industry News

Bias and the Election: What No One is Talking About

Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Who is Doing Cocaine: Estimating Bad Behavior

Research Methodologies

Who is Doing Cocaine: Estimating Bad Behavior

The Item Count method can be used to reduce the effects of social desirability distortion.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Insights Industry News

How I Beat The Pundits and Predicted A Trump Presidency

Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?

Allan Fromen

Allan Fromen

The Solution for Polling Accuracy: Less Logic, More Xenophobia!

Research Methodologies

The Solution for Polling Accuracy: Less Logic, More Xenophobia!

The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?

Nick Drew

Nick Drew

Insights Industry News

Market Research: It’s Time To Put Up Or Shut Up

Concerns about panel quality are hardly new. But they are now boiling over into the public domain.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Data Quality, Privacy, and Ethics

First, Psychology Studies – Is #MRX Next?

What are the implications for market research of the results from the Reproducibility Project?

Zontziry Johnson

Zontziry Johnson

Brand Strategy

Science is Dead – Long Live Marketing Research

Research-on-research is a good thing, but not if we build our biases into the design.

Steve Needel,

Steve Needel,

Data Quality, Privacy, and Ethics

Be Skeptical of Research Findings and Statistics Quoted by the Media

You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use them.

Ron Sellers

Ron Sellers

Insights Industry News

Lazy Humans and the Privacy Paradox

While we value privacy, the effort required to act is too great. We’d all be more mindful of privacy, if only it were the default option.

Allan Fromen

Allan Fromen

Insights Industry News

Is Bias Always a Bad Thing?

Unbiased is better than biased, all else being equal. But all else is NOT equal far more often than taken into considereation.

Jeffrey Adler

Jeffrey Adler

Managing Director at Vault Consulting

Forward to the Future, Back to the Basics

Insights Industry News

Forward to the Future, Back to the Basics

With all of the changes in MR, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.

Ron Sellers

Ron Sellers

Insights Industry News

Research? No Thanks, I’m Only Human! A Client-side Perspective

Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.

Neal Cole

Neal Cole

Research Methodologies

Biasing Your Research by the Act of Doing Research

One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.

Ron Sellers

Ron Sellers

Research Methodologies

Biased Research, No Matter What the Methodology

It’s imperative to understand what type of skew your selected methodology may be bringing to the data.

Ron Sellers

Ron Sellers