Move beyond biases to discover deeper, credible consumer insights.
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
If given the right tools, bias can be overcome.
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
The Item Count method can be used to reduce the effects of social desirability distortion.
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
The recent US election landed a crushing blow to the research industry's credibility. So what's to be done?
Concerns about panel quality are hardly new. But they are now boiling over into the public domain.
Survey research only makes sense if and only if people honestly report their beliefs and preferences.
What are the implications for market research of the results from the Reproducibility Project?