Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
How do researchers balance big data in a time-starved world to deliver timely insights?
What is the Internet of Things (IoT) and what does it have in store for the future?
Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.