How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.
Tim Bock's guide to creating brand map visualization using moonplots.
A quick look at a method to measure Social Desirability without the 'self-selection' error.
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
Heatmaps make tabular data easier to digest by replacing the numbers with colors or shades proportional to the numbers in the cell.
Are facts or emotions the best tool in brand messaging? Big Ideas author Lee Carter argues that emotions are essential in messaging to connect with and win over consumers
Tim Bock shares a smarter way of calculating the Net Promoter Score.
Monte Carlo simulations are useful in common research applications.
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.
Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.