The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.
Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?
Data flows instantaneously in our new world, causing traditional insights to appear stale and awkward. Traditional tracking is outdated.
Trackers often lead to many frustrations and often does not reveal anything new. Here are 7 tips to get more out of your tracker studies.
In the age of data driven marketing, we need to find the prediction question in every study and address it.
As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but even more important