Market researchers today are under pressure to perform, in spite of shrinking budgets, a glut of data sources, and new technologies.
Poor briefing by marketing which results in a poor market research brief to the supplier.
Market research tends to get the short end of the stick when it comes to budget planning. In fact, it is often the first item that gets cut.
Corporate clients will turn to new faster alternatives that can provide them with 80% confidence in a fraction of the time.