Archive: business growth

Leverage AI for Open-End Analysis: Choosing the Right Partner

Leverage AI for Open-End Analysis: Choosing the Right Partner

Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...

Rick Kieser

Rick Kieser

CEO at Ascribe

How to Estimate a Brand’s Cumulative Penetration by Analytics

LevelUP Your Research

How to Estimate a Brand’s Cumulative Penetration by Analytics

The measures from a survey I trust the most relate to market share. However, sometimes you need to know what percent of consumers engaged in a particu...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Long Live The King?

Executive Insights

Long Live The King?

Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The “S” Word – Part 6 Planning the ABCs

The Data Story Coach

The “S” Word – Part 6 Planning the ABCs

Editor’s Note: For the final installment of this series diving into the world of sales, part six explains a simple and effective three-part process to...

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

Innovation Strategy Tools (Part Two)

Monthly Dose of Design

Innovation Strategy Tools (Part Two)

Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

A Conversation with Kim Smouter

Executive Insights

A Conversation with Kim Smouter

Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Innovation Strategy Tools (Part one)

Monthly Dose of Design

Innovation Strategy Tools (Part one)

Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and s...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

One Final Time – NPS is Not a Lead Indicator of Growth!

Gain & Retain®

One Final Time – NPS is Not a Lead Indicator of Growth!

2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1  I find it astonishing that businesses implement NPS programs with ...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

When to Rethink Your Insights Management Strategy

Knowledge Management

When to Rethink Your Insights Management Strategy

If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

Why an Insights Engine Is Essential to Business Resilience

Consumer Behavior

Why an Insights Engine Is Essential to Business Resilience

If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...

Jordan Slabaugh

Jordan Slabaugh

CMO at Bloomfire

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

The Customer to Customer Revolution

Executive Insights

The Customer to Customer Revolution

Popularizing the Consumer to Consumer (C2C) model in e-commerce.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Cannabis – Just Business?

Executive Insights

Cannabis – Just Business?

The implications of the budding cannabis industry.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Five Rules of Fame for Insights Teams

Mastering Insights Communications

Five Rules of Fame for Insights Teams

Insights and data that are acted on will benefit your organization.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Tesla Opened the Door: Which New EVs Will Continue the Progress?

Executive Insights

Tesla Opened the Door: Which New EVs Will Continue the Progress?

Looking at the history and future of electric vehicles.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Imagine Turning TikToks Into Insight

Research Methodologies

Imagine Turning TikToks Into Insight

How can researchers turn TikToks into insight?

Jeremy Hollow

Jeremy Hollow

Founder & CEO at Listen + Learn Research

Most Organizations Are Not Designed for Growth

Gain & Retain®

Most Organizations Are Not Designed for Growth

How can a business structure itself effectively to drive growth?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Asia Leads the Way in Esports Growth

Asia Leads the Way in Esports Growth

Esports have continued to thrive in Asia during the COVID-19 pandemic.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

Talking the Language of the C-Suite

Talking the Language of the C-Suite

Best KPI to measure and communicate and maximise impact?

Robert Beatus

Robert Beatus

Head of R&D at Nepa

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Artificial Intelligence and Machine Learning

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Digitally driving shopper growth by managing online product content.

Ruben Nazario

Ruben Nazario

Vice President, Digital Shopper Innovation at Behaviorally formerly PRS

The Key to Predicting Growth to Drive Innovation

Focus on APAC

The Key to Predicting Growth to Drive Innovation

Deciphering growth opportunities can be used to drive innovation.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Landscaping: How to Ensure Your Project Has Focus

Landscaping: How to Ensure Your Project Has Focus

Landscaping is key for the right focus, and action from your project.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Less is Best in CX – Rationing Centricity

Gain & Retain®

Less is Best in CX – Rationing Centricity

Driving customer success through memorable experiences.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Getting It Right with Zain Raj

Behavioral Science

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

The Next Growth Opportunity: Customer Insights In the Age of Agile

Focus on APAC

The Next Growth Opportunity: Customer Insights In the Age of Agile

Agile is a key lever for growth.

Nichola Quail

Nichola Quail

Founder and CEO at Insights Exchange

4 Steps to Creating and Executing a Successful Agile Research Strategy

Brand Strategy

4 Steps to Creating and Executing a Successful Agile Research Strategy

Uncover deep consumer insights and move quickly into market research.

William Cimarosa

William Cimarosa

VP of Market Research at Suzy

Classifying CX Initiatives – Part Three Retention

Gain & Retain®

Classifying CX Initiatives – Part Three Retention

Why your CX program should be informed by science for maximum ROI.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Executive Insights

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Doing More With Less: Implementing New Processes

Doing More With Less: Implementing New Processes

The most effective new process implementations involve collaboration with both your technology partner and your internal teams

Shifra Cook

Shifra Cook

CEO and Founder at Particity

One Journey, Three Paths: A Tale of Technology Adoption

Competitive Intelligence

One Journey, Three Paths: A Tale of Technology Adoption

Technology adoption is a journey and the vendor selection is simply the prologue.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

How to Define Deliverables

Insights Industry News

How to Define Deliverables

What you should consider in order to create and deliver work that has an immediate and lasting impact on your business.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Tech Companies Are Redefining Mixed Methods Research

Tech Companies Are Redefining Mixed Methods Research

As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...

Daniel Kyne

Daniel Kyne

Co-Founder & CEO at OpinionX

How to Think About ‘Insight’ for Real Business Impact

Insights Industry News

How to Think About ‘Insight’ for Real Business Impact

Are traditional views of insights outdated in today’s fast-paced business environment?

Tamara Franklin

Tamara Franklin

Content Marketing Manager at AYTM

7 Steps to Building a Scalable Agile Research Program

7 Steps to Building a Scalable Agile Research Program

Like the idea of becoming more agile but don’t know where to start? These steps will get you started.

Morgan Molnar

Morgan Molnar

Director of Product Marketing at SurveyMonkey Market Research Solutions

What Journalists Want

Insights Industry News

What Journalists Want

The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Making the Most Out of Your Marketing in a Recession

Research Methodologies

Making the Most Out of Your Marketing in a Recession

“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”

Adam Warner

Adam Warner

Marketing and Communications Consultant

Interview With Juan José Mora of Atlantia Search

CEO Series

Interview With Juan José Mora of Atlantia Search

How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Research Methodologies

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.

Steve Henke

Steve Henke

Content Marketing: The Essential Business Development Tool for the MR Industry

Content Marketing: The Essential Business Development Tool for the MR Industry

Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.

Steve Henke

Steve Henke

Making the Journey – From Marketing Based Analytics to HR

Competitive Intelligence

Making the Journey – From Marketing Based Analytics to HR

Why HR and analytics are the perfect pair.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Creating a Culture of Innovation Through L&D

Research Methodologies

Creating a Culture of Innovation Through L&D

Amanda Hurlbutt details the importance of L&D programs to extend your teams abilities and to keep improving.

Amanda Hurlbutt

Amanda Hurlbutt

at Findcourses.co.uk

The Challenge of Scale: Does Your Business Model Support Growth?

Insights Industry News

The Challenge of Scale: Does Your Business Model Support Growth?

Ready to scale your business? Learn five powerful steps to successful scaling.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

CEO Series

Interview with Pat LaPointe of MR Investment Fund Growth Calculus

My interview with Pat LaPointe, Managing Partner of Growth Calculus, the growth capital investment and advisory firm.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Growth Calculus Launches Unique Investment Fund for Marketing Services Companies

Growth Calculus is looking at our industry with a focus on traditional measures of growth, service, product, profitability and potential.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

What The LRW Investment Means For The Market Research Industry

I interview David Sackman, CEO of LRW, on their just announced successful capital raise.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Customer Experience (CX)

How Brands Really Grow 2: People Change Their Minds

Your business or brand will only grow if you change what people want. The question is: how?

Jan Hofmeyr

Jan Hofmeyr

Chief Researcher at Kantar TNS

Growth Hacking 101

Research Methodologies

Growth Hacking 101

Whether you’re launching a new company or a new product or service within a firm, you can use growth hacking strategies to your advantage.

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

What GRIT Says About Marketing Market Research: Listening: The Secret Sauce Secret

The true “secret ingredient”, I believe, based on the GRIT report and my experience on the client side, is active listening.

Rick Kendall

Rick Kendall

CEO Series

Leadership Lessons For Market Research From Amazon

Amazon’s success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone.

Larry Gorkin

Larry Gorkin

Managing Director at Trefis

Insights Industry News

Talent Drives Innovation

Talent is a combination of experience, natural ability, personality, intelligence, and initiative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook